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Connect - How to Use Data & Experience Marketing to Create Lifetime Customers

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Lars Petersen, Global Director of SBOS at Sitecore, discussed customer experiences data personalization and its value to marketers during his presentation at the 2015 Chief Marketing Officer Leadership Forum in Los Angeles on Jan. 27. In his presentation, Petersen noted that delivering a world-class customer experience requires a business to connect with customers through multiple channels successfully.

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Connect - How to Use Data & Experience Marketing to Create Lifetime Customers

  1. 1. Presented By // Lars Birkholm Petersen @LarsBirkholm January 27th 2015
  2. 2. Customer Experience
  3. 3. Buying my iPhone 6
  4. 4. Dis-Engaged
  5. 5. Dis-Nurtured
  6. 6. … not a content problem
  7. 7. The StepsTowards Creating Lifetime Customers Digital Marketing Experience Marketing Brand Experience
  8. 8. The holy grail – your customer!
  9. 9. ≠Your Business Objective Likes ≠ Email opens ≠Visits ≠ App Downloads
  10. 10. Source: Sitecore Customer Experience Maturity Assessment, Benchmark 2013
  11. 11. QuickWins
  12. 12. Results
  13. 13. The Solution QUALITYCARE™ Personalized Multi-Channel Dialog Program
  14. 14. Get Started now
  15. 15. Get a free copy of Connect Email shipping address to: dad@sitecore.net www.sitecore.net

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