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Barcelona, the challange of maintaining the Olympic spirit alive

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Barcelona is recognized worldwide by its creativity and innovation. It has built a powerful brand, thanks to the 1992 Olympic games' success. No city can live only of its glorious past, always must be developing a much better future for its inhabitants based on the values that helped to get its past success.
The speaker, from a radical independent point of view, will comment on these values and explain the challenges the city is facing 28 years after the games and the need to maintain alive the Olympic spirit.
Presented at Top7 Global cities Announcement Conference at Taoyuan (Taiwan) on February 10th, 2020

Published in: Leadership & Management
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Barcelona, the challange of maintaining the Olympic spirit alive

  1. 1. Barcelona The challenge of maintaining the Olympic spirit alive Agustin Argelich Principal Consultant Argelich Networks ICF International Jury IX Paralympic Games Barcelona’92 Technology Director @aargelich
  2. 2. LIulia Augusta Faventia Paterna Barcino Built over ancient Iberian Barkeno
  3. 3. Barcelona • 1.6 Million within city limits • 4.8 Million in the Metropolitan area. (36 municipalities) • Sixth most populous urban area in the European Union • One of the largest metropolises on the Mediterranean Sea One of the world's leading tourist, economic, trade fair and cultural centres, and its influence in commerce, education, healthcare, entertainment, sports, media, fashion, science, and the arts all contribute to its status as one of the major global cities[
  4. 4. One of the world's leading tourist, trade fair and cultural centres, and its influence in commerce, education, business schools, healthcare, entertainment, sports, architecture, fashion and science, all contribute to its status as one of the major global cities. Barcelona
  5. 5. Intelligent Communities Key indicators @Newcommunities @aargelich
  6. 6. Barcelona is recognized worldwide by its creativity and innovation. It has built a powerful brand, thanks to the 1992 Olympic games' success. No city can live only of its glorious past, always must be developing a much better future for its inhabitants based on the values that helped to get its past success.
  7. 7. The 5 key reasons of Barcelona’92 Olympic Games success. A vision at 25th anniversary @aargelich @Newcommunities
  8. 8. 5 key factors • 2 unique circumstances • 2 “it’s a must” factors • The King Key factor @aargelich @Newcommunities
  9. 9. 1. Enough Budget How many times there is not enough budget? No corruption @aargelich @Newcommunities
  10. 10. 2. Deadline @aargelich @Newcommunities “Procrastinate” is an ugly verb Why are we delaying decisions? No options to delay decisions
  11. 11. Why is it so difficult to implement a change? “Humans only change when they actually realize the consequences of not doing it.” It’s easier to do nothing. @aargelich @Newcommunities
  12. 12. 3. Alignment • Everybody aligned, motivated and exited to get the same objective. • Public and private cooperation • All administration’s levels (local, regional and federal) working together @aargelich @Newcommunities
  13. 13. Organization Intuition Capacity to face and to solve the unexpected Munich’72 German Organization México’69 A great party @aargelich @Newcommunities 4. Balance Order, Methodology, Planning, Control, Accounting Creativity, Innovation, open-mined, empathy In summary the best of Mediterranean culture
  14. 14. Disciplined Collaboration Performance from decentralized work Performance from collaboration Low Low High High @aargelich @Newcommunities
  15. 15. 5. Leadership @aargelich @Newcommunities The real key factor A right leadership
  16. 16. It’s unlikely that “heroism” will be defined by fighting wars and capturing real state, or by taking political risk. Rather, a new heroism will come from those who restore heritages and build great places for people to live Lou Zacharilla ICF Co-Founder @Newcommunities @aargelich
  17. 17. Mobility is the “fall of the wall” in communications No more walls in any organization/ in any community High capacity network ports are available everywhere Leaders destroyed walls and built bridges @aargelich @Newcommunities @JohnGJung1
  18. 18. How do you feel? Aligned or alienated Leadership is to help others understand why it is clever to be aligned with project objectives 5 Skills for the digital era (V) #BETTERFUTURE @Newcommunities @aargelich
  19. 19. Columbus was looking for a different route to India. He was successful because he was open-minded. He was trying to optimize an established procedure. He thought globally. Be open-minded, my friend 5 Skills for the digital era (IV) #BETTERFUTURE @Newcommunities @aargelich
  20. 20. We choose to go to the moon (JFK) We are not saying “if we can”, of course we do. We are now talking about: “if we want to”. Are you still thinking technology is a “commodity”, or do you believe in a better future thanks to the right use of technology? Are you still thinking that IT is only a technical issue? Willingness to innovate July 16, 1969, at 10:30 a.m. Apollo XI launch Leadership Skills for the digital era (III) #BETTERFUTURE @Newcommunities @aargelich
  21. 21. As Gaudi imagined Barcelona’s new Basilica, … … imagine the future. 5 Skills for the digital era (II) The power of imagination
  22. 22. You not only can, you must, choose your attitude Attitudes & Aptitudes Leadership is to help others to choose the right attitude 5 Skills for the digital era (I) #BETTERFUTURE @Newcommunities @aargelich
  23. 23. Excellent organizations “communities” don’t believe in excellence – only in constant improvement and constant change" Tom Peters #BETTERFUTURE #INFINITELEARNING @Newcommunities @aargelich We must develop learning “communities” Agustin Argelich
  24. 24. • Unemployment rate: 9.8% (Spain 15%) • Low Salaries 21.7 K€ per year • Political instability • Governance model of the metropolitan area. (36 municipalities) • Loosing Company Headquarters. • Bureaucracy and regulations • Need of new entrepreneurship law • Lack of Capital Risk Culture • Exporting talent Important debate about the future of the city
  25. 25. MWC mission is to contribute to the development of the mobile and digital ecosystem in Barcelona Mobile World Capital Barcelona is an initiative driving the digital advancement of society while helping improve people’s lives globally. With the support of the public and private sector, MWCapital focuses on four areas: 1. The acceleration of innovation through digital entrepreneurship 2. The transformation of industries through digital technology. 3. The rise of digital talent among new generations and professionals. 4. The reflection on the impact of technology in our society. MWCapital hosts Mobile World Congress in Barcelona and founded 4 Years From Now (4YFN), the startup business platform, present at MWC events around the world.
  26. 26. One of Europe’s foremost technology hubs Barcelona Tech City is a private non-profit organization open to all Barcelona- based members of the local and global technology ecosystem. It works with entrepreneurs, start-ups, consolidated businesses, investors, incubators, accelerators, company builders, universities, business schools, media enterprises, government agencies and other entities. Barcelona Tech City is a project driven by local entrepreneurs that currently represents more than 800 businesses. The mission is to position Barcelona among the most important tech hubs in the world.
  27. 27. Low Emission Zone  Reduce pollution & noise ? Is the public transport network ready to absorb more users? ? Replace old, obsolete, pollutant vehicles, most of them owned by small logistic companies or poorest people. ? How is mobility restrictions affecting commerce? ? Mobility transition plan ? Car sharing ? Electrical vehicles ? New personal vehicles ? Bicycles https://www.zbe.barcelona/
  28. 28. Utilities’ Data Mobile Telecom Carrier Eric Fischer cartographies Tourist Mobile data at Barcelona. Artistic representation Tourism and Big Data analysis. Example of cooperation with a telecom carrier. Telefonica I+D in 2014 developed an analysis of how tourist move around Barcelona using the data from the mobile phones connection. They know when a non-Spanish device connects to the network and how many time is connected. The study revealed how tourists moved around the city. Significant differences were detected according to nationality. Surprising conclusions were reached, such as that 50% of cruise passengers did not get off the ship when they made a stopover in the city. This kind of studies, according European regulations, to protect privacy can only work with general data, never can affect a too small group of persons or a concrete person. Mobile carriers have huge amount of data to be processed.
  29. 29. Data Driven City Collaboration Data Infrastructure Geodata IoT Smart city sensors Open Data Utilities Data www public data Effect from implementation of solutions based on Data Components of DDC concept Data sources Components Inspired in PWC Russia definition DDC concept
  30. 30. Excellent organizations “communities” don’t believe in excellence – only in constant improvement and constant change" Tom Peters #ICFBCN18 #BETTERFUTURE #MWC18 @aargelich @Newcommunities @JohnGJung1
  31. 31. The best technology The best communication between human A great knowledge of each other Better than ever #BETTERTHANEVER #INFINITELEARNING @Newcommunities @aargelich Free download in English http://bit.ly/2GKxMrG The World is imperfect, but we have a lot of tools to improve it
  32. 32. 21 Contact Info Thank You Don’t hesitate to contact us if you need further information. I am here to talk with you. We wish to collaborate with you soon aac@argelich.com @aargelich (+34) 934151235 Agustin Argelich agustin.argelich www.argelich.com www.agustinargelich.com www.sctcconsultants.org www.intelligentcommunity.org www.linkedin.com/in/agustinargelichDigital Technologies International Consultant Leadership & Innovation professor Author & Speaker
  33. 33. Let’s know your opinion, comment or suggestion via twitterQuestions? @aargelich @Newcommunities • Is today Barcelona an Intelligent Community? • Are there other option than to build Intelligent Communities? • How the lack of alignment can be solved? • How can we create a coulture of continuous improvement in our community?
  34. 34. Agustin ArgelichDigital Technologies International Consultant Leadership & Innovation professor Author & Speaker Member Think Tank Intelligent Community Forum aac@argelich.com www.argelich.com @aargelich www.agustinargelich.com About Me  Born in Barcelona on 1963.  Telecom Engineer by Ramon Llull University (Barcelona)  Professor of leadership at Ingenio School (Lleida University).  Spanish Air Force Lieutenant.  Author of Analyze, Act, Advance, a book about how to build a virtuous cycle of hope, innovation, renewal, and continuous improvement.  Principal consultant of Argelich Networks, an independent digital technology and management consultancy boutique.  For 30 years, I have been leading significant digital technology projects for business and for public entities. Expert in Unified Communications and Collaboration  Technological Director of the IX Paralympic Games Barcelona’92  Member of the Society of Communications Technologies Consultants International. I served as board member for 8 years, 7 as Chairman International Affairs Committee and 2 as Vice President.  Member Think Tank Intelligent Community Forum and of its international jury awarding Intelligent Community of the year.  Past member Digital economy committee Circulo de Economia.  Before Olympics, I worked as Telecom Manager in Asco Nuclear Power Plant  I am active member of significant professional and civil society associations.  Married with Mª Eugenia for 30 years, we are parents of 2 daughters and 4 sons. www.sctcconsultants.org www.intelligentcommunity.org

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