Arezzo&Co Investor Day
Alexandre Birman Brand
Milena Penteado
BU General Manager
Notes:
1. Points of Sale (2Q13): P = Owned Store; F = Brazilian Franchises; MM = Multibrand Stores (domestic market); EX =...
Alexandre Birman brand is becoming increasingly recognized worldwide
Alexandre Birman
History: Evolution of the brand
3
20...
Layout of each theme in different niches
Sophisticated lightning
4
Alexandre Birman
Store Concept
Jewelry store atmosphere...
5
Alexandre Birman
Strong presence in Brazilian and international media
Always present at major fashion events, thus stren...
Summer Showroom in Paris
6
Alexandre Birman
Exclusive events
Summer Showroom in Paris
7
Alexandre Birman
Exclusive events
Vogue Brazil And Alexandre Birman Event
8
Alexandre Birman
Exclusive events
Jennifer
Lawrance
9
Alexandre Birman
Endorsed by International Celebrities
Gisele
Bündchen
Olivia
Palermo
Demi
Moore
Blake...
10
Alexandre Birman
Endorsed by International Celebrities
John Travolta e
Miranda Kerr
Karolina
Kurkova
Zoe
Saldana
Jessic...
11
Alexandre Birman
Endorsed by International Celebrities
Coco
Rocha
Hilary
Rhoda
Christina
Aguilera
Leighton
Meester
Ashl...
Alexandre Birman brand is present in 74 multibrand stores around the world, in
the major fashion and luxury centers
Alexan...
In 2013, 8 stores are were expanded, adding 338 m², in line with the goal of
expanding sales area by 1,000 m² in sales are...
24 stores expected under the new Arezzo brand architectural project in 2013
14
Expansion
New store layout roll-out
14
Igua...
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Alexandre birman brand

  1. 1. Arezzo&Co Investor Day Alexandre Birman Brand Milena Penteado BU General Manager
  2. 2. Notes: 1. Points of Sale (2Q13): P = Owned Store; F = Brazilian Franchises; MM = Multibrand Stores (domestic market); EX = Exports. 2. % of gross revenue (2012) 3. (UDM = last twelve months - 2Q13). Gross revenue does not include Other Revenues (not produced by the brand). 4. % of total gross revenue (last twelve months – 2Q13) Handmade products guaranteeing very high quality Sole Brazilian brand on the international luxury market Sophisticated store environment, offering exclusive customization service Exclusive products, in line with trends Sales office and showroom in the USA 2 Alexandre Birman Brand Overview Alexandre Birman brand offers design and exclusivity      Profile of the Brand Target Female Public Sales Volume 3 % of Gross Revenue 4 Price at Point of Sale Foundation Distribution Channel POS 1 % Gross Rev.2 MMP EX Design Exclusivity Identity Seduction R$960,00/pair R$11.3 million 20 to 45 years 0.9% 2009 72 45 49% 9% 42%
  3. 3. Alexandre Birman brand is becoming increasingly recognized worldwide Alexandre Birman History: Evolution of the brand 3 2008 – 2009 2010 – 2012 Owned Flagship Store1 2013 2nd owned store in Iguatemi Shopping Mall SP Operation in department stores¹>220 Alexandre receives the Vivian Infantino Emerging Talent Award Chosen among the 10 best US designers Showroom opened in NY Consolidation of international distribution Participation in the main US fashion events Enters the major US luxury chains
  4. 4. Layout of each theme in different niches Sophisticated lightning 4 Alexandre Birman Store Concept Jewelry store atmosphere Focus on exclusivity, design and highly selected materials Differentiated store front
  5. 5. 5 Alexandre Birman Strong presence in Brazilian and international media Always present at major fashion events, thus strengthening branding
  6. 6. Summer Showroom in Paris 6 Alexandre Birman Exclusive events
  7. 7. Summer Showroom in Paris 7 Alexandre Birman Exclusive events
  8. 8. Vogue Brazil And Alexandre Birman Event 8 Alexandre Birman Exclusive events
  9. 9. Jennifer Lawrance 9 Alexandre Birman Endorsed by International Celebrities Gisele Bündchen Olivia Palermo Demi Moore Blake Lively Kate Hudson Jennifer Lopez
  10. 10. 10 Alexandre Birman Endorsed by International Celebrities John Travolta e Miranda Kerr Karolina Kurkova Zoe Saldana Jessica Alba
  11. 11. 11 Alexandre Birman Endorsed by International Celebrities Coco Rocha Hilary Rhoda Christina Aguilera Leighton Meester Ashley Greene
  12. 12. Alexandre Birman brand is present in 74 multibrand stores around the world, in the major fashion and luxury centers Alexandre Birman Global Reach 12
  13. 13. In 2013, 8 stores are were expanded, adding 338 m², in line with the goal of expanding sales area by 1,000 m² in sales area in 2013 and 2014, repeating 2011-2012 performance 435m² 564m² 512m² 825m² 3T13 999m² 1,337m² 261m² 77m² Owned storesFranchises 2011 Area expansion of existing stores since 2011: 13 Expansion Stores Area Expansion 152m² 268m² 2012 Goal to expand 1,000m² at every 2 years 412m² 167m² 579m²
  14. 14. 24 stores expected under the new Arezzo brand architectural project in 2013 14 Expansion New store layout roll-out 14 Iguatemi Ribeirão Preto - SP Ilha Plaza - RJ Shopping Iguatemi -SP Diamond Mall - MG Aldeota - CE Shopping Goiabeiras - MT BH Shopping - MG Shopping Moinho dos Ventos - RS Shopping Natal - RN Pátio Batel - PR Shopping Buriti - GO Manauara Shopping - AM Araras - SP Plaza Niterói - RJ Ipatinga - MG Rua Catalão - GO Salvador Shopping - BA Shopping Metropolitano - RJ Ariquemes - RO Shopping Ibirapuera - SP Cadima Shopping - RJ Shopping Morumbi - SP Shopping Anália Franco - SP Key Opened Project in execution Praia do Canto - ES

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