Competitive Intelligence in Pharma USA | April 13-14, 2010


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VIBpharma is delighted to announce the 3rd Annual Competitive Intelligence in Pharma USA conference, April 13-14, 2010 in Philadelphia. CI USA continues our 12 year global series which has seen some of the largest gathering of Competitive Intelligence professionals from the pharma and biotech industries. Register now to reserve your place!

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Competitive Intelligence in Pharma USA | April 13-14, 2010

  1. 1. 3rd Annual VIBpharma Tuesday 13 – Wednesday 14 April 2010, Philadelphia, PA, USA Implementing an effective and cohesive competitive intelligence strategy in your business 3 KEy HIGHlIGHTS INClUDE: KEy INDUSTRy SPEAKERS INClUDE: • Hear industry case studies for implementing Debbie Allison, Bonnie Hohof, Director a company wide approach to competitive Senior Director, CI, of CI Information and intelligence MERCK Research, SCIP • Meet over 13 Biotech and Pharma Mona Gupta, Brian Moss, Manufacturers and discover their cutting edge CI Manager, Senior Director, approaches to CI ElI lIlly & COMPANy Market Research, • Network with leading consultancies to assist SHIRE Manish Maheshwari, you in maximizing the ROI of your CI processes Manager Business Arthur Vermillion, Intelligence Services, Executive Director, CI, GSK PPD Thursday, April 15, 2010 Don't miss the post conference workshop led by Fuld Sue Ward, & Company focusing on intergrating competitive Director, CI, intelligence and war gaming into brand team and R&D PFIzER decision making. Marjorie Norman, Don’t miss A MUST ATTEND WORKSHOP FOR CI PROFESSIONALS Director Global CI on this im out and Knowledge networkin portant Silver Sponsors: Management, g event! PFIzER Meet with s level CI peenior to discuss ers latest indu the st challenges ry Register online now at:
  2. 2. Program Day One Tuesday 13 April 2010 08:30 Coffee and Registration 2:00 Uncovering the latest innovations, strategy and best practice to maximize the benefits of CI 08:50 Opening remarks from the Chair ● Enhancing business decision-making and organizational performance through the skilled application of intelligence Maximizing the benefits of CI with cutting ● Learning from other industries – advanced CI strategies for a edge strategies ● competitive environment Adapting the intelligence process to the changing business world 09:00 Opening Keynote Session: Evaluating the changing Mona Gupta, CI Manager, ElI lIlly role of the CI professional – Ensuring you have the competitive edge by fully understanding the evolving Streamlining internal CI processes for extensive business requirements of competitive intelligence information collection and knowledge sharing ● Highlighting cutting edge methodologies ● Uncovering alternative approaches to CI strategy and deciding 2:40 Implementing CI as a global initiative and what’s right for you maintaining consistent communication of ● Investigating opportunities to outsource and utilise external information from all locations to those that need it resources to increase the efficiency of your operation ● Developing a strategy for the execution of a CI function across ● Ensuring employee best practice for optimum reporting and multiple sites and locations results ● Facilitating a communication and reporting process for the ● Forecasting and planning strategic operations in a highly efficient transfer of information changeable environment ● Debating the differing strategies of local and global CI Debbie Allison, Senior Director, CI, MERCK approaches ● Ensuring the rapid transfer of information for early warning 09:40 Keynote Session: Unlocking the competitive intelligence alerts potential of social networks and social media ● Integrating local CI information into your global database and ● Describing the current social networking landscape and how making accessible throughout the organization patterns of communication are changing Marjorie Norman, Director Global CI and Knowledge ● Presenting examples of social networking in practice using examples Management, PFIzER from within and outside the pharmaceutical industry ● Analyzing how these evolving social networks can be accessed and 3:20 Afternoon refreshments and networking applied in a competitive intelligence context ● Assessing how to overcome potential intelligence “red herrings” 3:50 Maximizing the strategic benefits by ensuring CI is ● Exploring implications for the pharmaceutical competitive intelligence professional integrated into the daily processes of the business ● Creating data collection and information sharing processes to Anthony Nagle, Managing Director, Fuld & Co optimize the use of information Integrating CI into daily operations to ensure a continuous 10:20 Measuring the ROI of CI activities to ensure a targeted ● approach to knowledge acquisition and successful campaign ● Ensuring collected information is effectively used and analyzed by ● Evaluating the variety of tools and techniques for measuring ROI strategic planning departments ● Understanding which activities must be measured and how ● Defining the most efficient internal marketing strategies for CI and ● Ensuring information is reported and recorded accurately for alternative promotional tools exacting analysis and continuous improvement Bonnie Hohof, Director of CI Information and Research, SCIP ● Using past experience and reports to build a successful campaign Manish Maheshwari, Manager Business Intelligence Services, GSK 4:30 Case Study: Structuring internal CI processes to ensure easy communication and optimum knowledge 11:00 Refreshments and networking sharing ● Implementing companywide communication systems for efficient Optimizing the ROI of CI with enhanced data sharing Building in house communications systems and databases for communication ● long term CI strategies 11:30 Panel Session: Meeting the internal customers of CI ● Reviewing best practice strategies for maximum distribution and During this panel session, VIBPhama will uniquely bring together utilization of competitor information a panel of key customers of competitive intelligence, including ● Identifying limitations within your CI processes and taking steps marketing, business development and commercial strategy. The to repair them objective of this session is to better understand the applications of Brian Moss, Senior Director, Market Research, SHIRE CI analysis in order to improve efficiency, pinpoint information to target and adopt a more strategic approach 5:10 Chairs closing remarks and end of day one To be joined by a selection of speakers from the day 12:15 Ensuring employee engagement and buy in across the company for a 360˚ approach to CI and reporting ● Utilizing a centralized reporting system to achieve effective knowledge sharing ● Evaluating strategies to ensure buy-in from all staff on both the Do you wish to exhibit your products execution of CI activities but also of ethical approaches and services at this exclusive event? ● Implementing a global staff training program to maximize CI potential If you want to be a part of this successful ● Building a communication chain to ensure information is reported event, we have a number of sponsorship and gets to the right people for maximum benefit Sue Ward, Director, CI, PFIzER opportunities available. Contact Paul Adams on +44 (0)207 753 4259 or 12:55 Lunch and networking by email at
  3. 3. Program Day Two Wednesday 14 April 2010 08:30 Registration 12:45 Lunch and networking 09:00 Opening remarks from the Chair 1:45 Best Practice for CI – developing operational Optimizing CI processes in a changing environment guidelines for efficient and risk free operations ● Utilizing policies and guidelines to mitigate financial and corporate 09:15 Keynote Session: Highlighting the threats and risk pinpointing the opportunities of Generics and ● Developing a balanced operational code of conduct that guide and Biosimilars protect employees and strategies ● Exploring developments in the biosimilar and generics industry to ● Ensuring the success of your CI efforts with decentralized functions understand the potential impact on your business that increase efficiency ● Understanding the role of CI in mitigating the risks presented by Elsa Pan, Manager Strategic Analysis & Intelligence, generics and biosimilars BRISTOl MyERS SQUIBB ● Assessing the value of investment in CI of expiring patents to maintain a strong market share 2:25 Implementing effective counter intelligence ● Predicting the growth of the generics and biosimilars industry and strategies to safeguard your valuable data from CI its effect on the future of the industry missions by your competitors Arthur Vermillion, Executive Director, CI, PPD ● Revealing methodologies to protect your information from competitor CI efforts 10:00 Case Study: Adapting a Competitive Intelligence ● Maximizing corporate information security efforts operation in the face of mergers and acquisitions ● Evaluating strategies to minimize vulnerability and mitigate risks ● Understanding the full impact of mergers and acquisitions on CI ● Highlighting the latest strategies, technologies and trends in and counter intelligences functions counter intelligence to protect your company against future threats ● Adapting and rebuilding a CI team within a merging team Robert lieberman, Associate Director, Global Market Research, ● Identifying and repairing weaknesses in a combined team BAyER ● Standardizing information collection across the entire organization and integrating a cohesive CI approach Deborah Dauber, Associate Director, CI, GENETECH 3:05 Refreshments and networking 3:30 legal and ethical best practice – ensuring you are 10:40 Refreshments and networking achieving maximum results whilst remaining on the right side of legislation with ease 11:10 Evaluating the key ingredients to ensuring effective ● Ensuring a complete understanding of the current legal and ethical Competitive Intelligence framework ● A New Paradigm for portfolio decision support by integrating ● Maintaining reputation and corporate image with a clean cut • Market Assessments approach and damage limitation • Drug Pipeline Analysis ● Discussing strategies and approaches for effective information • Effective Clinical Trial Analysis collection whilst remaining within legal and ethical boundaries • Thorough Competitive Intelligence ● Highlighting legal developments to ensure you are up to date with • Intellectual Property, deals and news all legislation and can operate without doubt • Supports multiple stake holders Susanne laningham, Director Business Information, AMGEN ● Optimal resource - on shore/off shore hybrid model l Dr. Vimal Mehta, Chairman, BIO-X-CEl 4:10 Chairs closing remarks 11:50 Panel Session: Uncovering CI in emerging markets – 4:20 Close of conference discussing the part they have to play and strategies for carrying out CI missions in these markets to maintain a competitive edge ● An overview of the development of emerging markets and their own CI strategies Register fo this year's r ● Discussing the cultural differences that must be taken into account in order to conduct effective CI po conference st ● Evaluating alternative approaches to conducting CI in emerging markets Predicting global market changes to develop emerging market CI workshop ● strategies ● Utilizing CI to maximize your opportunities for global growth from Ramesh Arjunji, Director Commercial Analytics, ENDO PHARMACEUTICAlS Fuld & Carole Robinson, Executive Director, PBRIG Michelle Talin, CI Senior Manager, MEDIMMUNE Company REGISTER ONLINE NOW! Web: Email: Tel: +44 (0) 207 753 4268 Fax: +44 (0) 207 915 9773
  4. 4. Sponsors and Media Partners Post-conference workshop Silver sponsors Linking competitive intelligence Fuld & Co, the global leader in competitive intelligence, delivers (and war gaming) into brand team customised research and analysis on markets, competitors, suppliers, and customers. Our findings and and R&D decision making recommendations enable clients to make informed judgments related to new product introductions, life-cycle management initiatives, Thursday 15th April 2010 restructuring, organisational bench marking and a variety of other critical business decisions. Led by: Arjan Singh, Vice President, FULD & COMPANY BioXcel offers business analytics and About the workshop: intellectual property services to healthcare This workshop is for those with CI responsibilities in the sectors and related industries worldwide. pharmaceutical and biotech industry who want to learn more Its unique, Hybrid Global Delivery Model consists of US-based, about improving the integration of intelligence into brand team executive management and highly flexible analytics teams in India (MS, MTech, PhDs, MDs, Patent Agents, MBAs) providing high quality, decision making. The agenda will be a mixture of presentation integrated services in competitive intelligence. and facilitated discussion to discuss amongst other topics; how to fuel the competitive intelligence cycle with inputs that are both Exhibitors relevant and timely to your target audience as well as providing practical examples of how others have embedded competitive intelligence into the strategic decision making process. At the end of the workshop Arjan Singh will share his thoughts on how to manage the continually evolving the CI cycle and the building of processes that work to sustain the integration of CI into the Media Partners decision making process. Pharmaceutical Technology is used daily as a means of creating partnerships and as a point of reference by professionals Workshop agenda: within the pharmaceutical industry. This comprehensive resource supplies the latest news releases, detailed 1:00 Delegate registration and coffee information on industry projects, white papers, event information and a thorough breakdown of products and services. 1:30 Session 1: Moving from 'interesting' intelligence to actionable intelligence – what is actionable? Drug Development Technology ● Discussing the key differences between ‘interesting’ and is a procurement and reference resource 'actionable' intelligence providing a one-stop-shop for professionals ● The best intelligence is worthless if it doesn’t promote and decision makers within the drug any action development and medicines industry. We provide a comprehensive breakdown of drug development contractors and suppliers, up-to-date 2:00 Session 2: The compound life cycle and CI news and press releases, white papers and detailed information on ● Discussing the stages of a compound and exploring what current industry projects and trends. Our recruitment area provides career these changing issues are and how to use them to fuel the information and the latest job vacancies in the field. CI efforts to assist decision 2:30 Afternoon coffee break Pharmaceutical Business Review is the world's leading pharma website, being used by over 3:00 Session 3: CI integration - lessons learned and 100,000 visitors every month. For further common pitfalls information contact ● Practical examples of how others have embedded competitive intelligence into the decision making process World Pharmaceutical Frontiers The through understanding corporate culture and linking CI to World Pharmaceutical Frontiers pharmaceutical industry is changing fast. how decisions are actually made inside the organisation There are more regulations, technologies, faster product launches and shorter product life cycles than ever before. 3:30 Session 4: Developing a world class CI World Pharmaceuticals frontiers is, and will continue to be, at the forefront capability - a model for development of these changes, so visit us at and stay ● A proprietary model for development of CI up to date with all latest developments ● Discussing the stages of developing a world class CI capability PMR Publications provides reliable market ● The practical steps to sustain the integration of intelligence intelligence for business professionals interested into decision making in Central and Eastern European countries. Publications by PMR analyse the business climate in the region, in 4:00 Session 5: Questions and answers particular in the construction, retail, IT, telecommunications and pharmaceutical sectors. PMR Publications offers both free and paid 4:30 Afternoon coffee break subscription newsletters, internet news portals and in-depth reports. PharmaVOICE magazine and its supporting VIEW About the workshop leader: publications, provide commentary about the Arjan Singh is Vice President of Fuld & Company’s Consulting challenges and trends impacting the life-sciences industry, covering a range of issues from molecule through market. Practice. He has over eleven years experience as a CI practitioner, PharmaVOICE's more than 17,500 U.S.-based subscribers are also creating intelligence processes for numerous Fortune 500 kept abreast of the latest trends through additional media resources, companies (including various biotech and pharmaceutical including WebSeminars, Podcasts, Videocasts, and White Papers. companies). He has trained over 1000 people in the concepts of CI at various venues including the Academy of Competitive Intelligence (ACI), Society of Competitive Intelligence Professionals (SCIP) and in specific in-house sessions for clients.
  5. 5. BOOKING FORM Competitive Intelligence in Pharma USA Tuesday 13 – Wednesday 14 April 2010, Philadelphia, USA Prices & Payment Information (please tick option) Five Easy Ways To Book: Yes, I would like to register for the event: Book before Book before Book after 02.13.2010 03.15.2010 03.15.2010 ■ Register online at Representatives from pharma and biotech companies register.asp I would like the VIP attendees package to include the two $2949 $3049 $3199 day conference + interactive CD-ROM + post conference ■ Email us at workshop for Pharma and Biotech representatives I would like to attend the two day conference only $1499 $1599 $1749 ■ Tel +44 (0)20 7753 4268 I would like to attend the post conference workshop only $900 $1000 $1150 ■ Fax +44 (0)20 7915 9773 ■ Post I would like to attend the two day conference + post conference workshop $2399 $2499 $2649 Arena International Events Group John Carpenter House Fees for Solution providers John Carpenter Street I would like the VIP attendees package to include the two london, EC4y 0AN, UK $3599 $3699 $3849 day conference + interactive CD-ROM for Solution Providers I would like to attend the two day conference only $2999 $3099 $3249 Total All Attendees Discount code if applicable ______________ I can’t attend the conference but would like to receive an $650 $650 $850 Discounts are at the discretion of Arena interactive CD-ROM International and are not cumulative Venue Details The three day conference will take place on the 13-14 April 2010. 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