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Kpmg Running For Shelter

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KPMG : Running for Shelter was classic case, IPMI Business School Indoensia had a million case to solve, mostly from Harvard Business School, Hope it help

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Kpmg Running For Shelter

  1. 1. Group B
  2. 2. Topic of discussion <ul><li>To linkage / apply “Guide to Managerial Communication ( 7 th Edit.) by Mary Munter,” . </li></ul><ul><li>To discuss a set of likelihood answer of Case question of “ KPMG: Running for Shelter” </li></ul>
  3. 3. Imagine business works flow and communication .strat offer customer segment revenue stream distribution channel Communicator Audience Response messages Channel Choice Cultural context
  4. 4. … ..what is the different ?? offer Communicator Who are you ? What is different ? Why is it matter ? Who are you ? What is your objective point ? What is your desire response ? What communication style do you choose ?
  5. 5. Communication style Instructing and Explaining the current situation Persuading audience to do something Gave and take from Audience Collaborating with Audience overcome content Audience Involvement High Level control high
  6. 6. Type of credibility
  7. 7. Factor and Techniques for credibility Factor Based On By
  8. 8. Case Analysis KPMG: Running for shelter
  9. 9. Industrial Profile 1990 Big 6 Big 4 KPMG Price Water E&Y D&T Cooper Arthur Andersen KPMG Price Water Cooper E&Y D&T 99% Of Public Co Sales 78% Of Total Public Big4 Show “Long Tail Performance “ within category of Accounting and Business Consulting which handling strongly significant market value and volume
  10. 10. KPMG Profile and Tax Shelter contribution 30% 8% <ul><li>Dedicated Department to handle Tax Management Service. </li></ul><ul><li>Impressive profit which competitor gleaning from selling tax shelter. </li></ul>
  11. 11. Tax Shelter ? <ul><li>An opportunity for incurring expenses so that tax payer can be used to reduce tax liability. </li></ul><ul><li>It allow with requirement by IRS, the taxable entity must prove to the IRS. </li></ul><ul><li>Market Tax Shelter based on Assessment of the risk that the IRS challenge the transaction. </li></ul>IRS : Internal Revenue Services, Partner of US Justice Department.
  12. 12. How is KPMG’s BLIPS work? <ul><li>Bond Linked Issue Premium Structure as the most profitable Tax Shelter service at KPMG. </li></ul><ul><li>KPMG provide schemes which Tax Payer as an individual owner will receiving letter issued by KPMG and the law firm stated losses for tax. </li></ul>
  13. 13. Source of Problem <ul><li>There is business dispute between KPMG and the IRS. It will identify the “legal issue in dispute” as well as the legal process that was used to resolve the issue, and “how that process fits into the communication strategy”. </li></ul>IRS : Internal Revenue Services, Partner of US Justice Department.
  14. 14. Business & Communication Challenge <ul><li>How to position KPMG after post settlement for facing business risk ? </li></ul><ul><li>What message to current partners ? </li></ul><ul><li>What kind of relations KPMG to IRS ? </li></ul><ul><li>What should KPMG do to regain its client trust ? </li></ul><ul><li>What type relationship should KPMG strive to create with independent monitor Richard Breeden ? </li></ul>
  15. 15. Business & Communication Challenge <ul><li>How to position KPMG after post settlement for facing business risk ? </li></ul>
  16. 16. Business & Communication Challenge <ul><li>What message to current partners ? </li></ul>
  17. 17. Business & Communication Challenge <ul><li>What kind of relations KPMG to IRS ? </li></ul>Re-build Trustworthy
  18. 18. Business & Communication Challenge <ul><li>What should KPMG do to regain its client trust ? </li></ul><ul><li>KPMG retain the client trust thru cultural, communication and audience strategy : </li></ul>British Case KPMG Point All British people are cold Distrust KPMG Way we say The British tend to use formal greetings KPMG agreed to re-shape Tax Management service model with IRS to find proper path model.
  19. 19. What should KPMG do to regain its client trust ? In the same time and soon as possible
  20. 20. Business & Communication Challenge <ul><li>What type relationship should KPMG strive to create with independent monitor Richard Breeden ? </li></ul>

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