Advertisements - We Fake it, You But it

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Advertisements - We Fake it, You But it, the battle begins..
Well this was one of those presentations during my college days..

PS: i don't own the content copyrights.. the work may be similar to the content found online..

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Advertisements - We Fake it, You But it

  1. 1. ADVERTISEMENTS WE FAKE IT, YOU BUY IT THE BATTLE BEGINS…
  2. 2. INTRODUCTION• An advertisement is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group.• Any individual or group who is on the receiving end of a commercial or public service message is the audience.• The desired result is to drive consumer behaviour with respect to a commercial offering, although political and ideological advertising is also common.• Advertising differentiates brands, groups, and causes, ultimately sells brands and calls people to action.
  3. 3. THE PURPOSE•Advertising Serves as a contemporaryvisual communication vehicle.•Educates consumers about newproducts and services.•Increase the sales.•Helps the economy and givesemployment to masses.•Raise funds for nonprofitorganizations.
  4. 4. ADVERTISEMENTS BASIC ELEMENTS• A visual• A main line of copy• Body copy• A tagline• Sign-off
  5. 5. TELEVISION ADVERTISING•The TV commercial is generallyconsidered the most effective mass-market advertising format.•Virtual advertisements may be insertedinto regular television programmingthrough computer graphics.•More controversially, virtual billboardsmay be inserted into the backgroundwhere none exist in real-life. Thistechnique is especially used in televisedsporting events.
  6. 6. ONLINE ADVERTISING• It is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server.• Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
  7. 7. PRESS ADVERTISING• Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal.• This encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media such as local newspapers and trade journals on very specialized topics.• A form of press advertising is the Display Ad, which is a larger ad (can include art) that typically run in an article section of a newspaper.
  8. 8. BILLBOARD ADVERTISING• Billboards are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and pedestrian traffic.• It is placed at locations where masses are present such as on mass transit vehicles and in stations, in shopping malls or office buildings, and in stadiums.
  9. 9. RADIO ADVERTISING• Radio advertising is a form of advertising via the medium of radio.• Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage.
  10. 10. HIERARCHY OF BUYING A PRODUCT•Awareness•Knowledge•Liking•Preference•Conviction•Purchase
  11. 11. THE ACTUAL FIGHT PRODUCER CONSUMER•Due to extensive advertising, Croma •After a lot of deliberations, thewas able to allure its customers consumer bought the split-AC for thetowards selling of its products. first time.•The Croma outlet sold its consumer •However, the AC ductan air conditioner with an assurance of malfunctioned.good and upright services. •The dissatisfied consumer called the•According to them, they provided service center. But their promiseswith services which were in their best turned out to be fake and phony.of capacity.
  12. 12. WHAT WE LEARN?•The quest for service quality has been an essential strategic component for firmsattempting to succeed and survive in today’s fierce competitive environment.•While marketing scholars have emphasized the importance of customersatisfaction, few studies have examined in detail consumers responses todissatisfaction.•Whenever a consumer tends to buy a product, be it a packet of chips or anAudi, it is extremely necessary to consider and re-consider after buying. Theproducer finishes his job after selling his product. It is for the consumer whohas a long term relationship with that product.
  13. 13. CUSTOMER SATISFACTION• Customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectation.• In a survey of nearly 200 senior marketing managers, 71% responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses.• It is seen as a key performance indicator within business.• In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
  14. 14. DEAR PRODUCERS,SORRY, BUT CONSUMERS ARE TOOSMART TO BE FORGED. THANK YOU!!

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