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A Crash Course in A/B Testing: Or, How to Tell If You’re Accomplishing Anything
A Crash Course in A/B Testing: Or, How to Tell If You’re Accomplishing Anything
A Crash Course in A/B Testing: Or, How to Tell If You’re Accomplishing Anything
A Crash Course in A/B Testing: Or, How to Tell If You’re Accomplishing Anything
A Crash Course in A/B Testing: Or, How to Tell If You’re Accomplishing Anything
A Crash Course in A/B Testing: Or, How to Tell If You’re Accomplishing Anything
A Crash Course in A/B Testing: Or, How to Tell If You’re Accomplishing Anything
A Crash Course in A/B Testing: Or, How to Tell If You’re Accomplishing Anything
A Crash Course in A/B Testing: Or, How to Tell If You’re Accomplishing Anything
A Crash Course in A/B Testing: Or, How to Tell If You’re Accomplishing Anything
A Crash Course in A/B Testing: Or, How to Tell If You’re Accomplishing Anything
A Crash Course in A/B Testing: Or, How to Tell If You’re Accomplishing Anything
A Crash Course in A/B Testing: Or, How to Tell If You’re Accomplishing Anything
A Crash Course in A/B Testing: Or, How to Tell If You’re Accomplishing Anything
A Crash Course in A/B Testing: Or, How to Tell If You’re Accomplishing Anything
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A Crash Course in A/B Testing: Or, How to Tell If You’re Accomplishing Anything

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This is a deck I put together to teach the product, program, business development, and marketing folks at RunKeeper about some of the perils and pitfalls of A/B testing. I intended it to be a good first step for people interested in testing but without much background in statistics. Hopefully some other folks find it helpful!

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A Crash Course in A/B Testing: Or, How to Tell If You’re Accomplishing Anything

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