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Enviornment.pptx

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Enviornment.pptx

  1. 1. STRATEGIC MANAGEMENT LECTURE SERIES TYPES OF ENVIRONMENT Dr. Himanshu Agarwal Associate professor Dept. of Commerce, D N College, Meerut
  2. 2. ENVIRONMENT INTERNAL ENVIRONMENT EXTERNAL ENVIRONMENT There are two types of Environment for an organisation.
  3. 3. INTERNAL ENVIRONMENT 1.Owner / shareholder 2.Management structure 3.Mission objective 4.Human resources 5.Technical capacity 6.Marketing capacity 7.Brand / goodwill Internal environment of an organization with the management of resources like human resources, physical resources, technology resources, monetary resources ,etc. Main Components of Internal Environment are:
  4. 4. EXTERNAL ENVIRONMENT All Outside factors that may affect an organization make up external environment Main Components of External Environment are: MICRO ENVIRONMENT MACRO ENVIRONMENT
  5. 5. DIRECT RELATED 1.Financiers 2.Supliers 3.Marketing intermediaries 4.Competitors 5.Customers 6.Public 1.Natural environment 2.Economic environment 3.Political environment 4.social environment 5.Technology environment MICRO ENVIRONMENT INDIRECT RELATED MICRO ENVIRONMENT
  6. 6. Thank You

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