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Urban trail: Ideas to market on Facebook


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An overview of digital marketing, its objectives & potential for brands. Ideas to generate brand visibility, presence & engagement on facebook.

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Urban trail: Ideas to market on Facebook

  1. 1. DigitalMarketing:
  2. 2. In the Digital World…EVERYONE IS CONNECTEDIsnt it time for your company to connect to everyone?
  4. 4. 81+ 652+ Million Million Internet users Mobile users This is not just a number, it is a new way of life.It is a measure of a POTENTIAL RELATIONSHIP you could develop…or A MISSED OPPORTUNITY
  5. 5. What is DIGITAL MEDIA?It is the process of REACHING OUT TO and ENGAGINGwith your customers through Digital Media (Email, Internet, Mobile) HOWEVER…
  6. 6. It has evolved to become A CULTURE…And Digital Media is finding relevance as SOCIAL MEDIA
  7. 7. Social Media is redefiningCUSTOMER SERVICE
  8. 8. Social Media is redefiningCONSUMPTION OF INFORMATION
  9. 9. Social Media is redefiningSOCIAL ACTIVISM
  10. 10. Social Media is redefining the way we SHOP ONLINE
  11. 11. Social Media is redefiningENTERTAINMENT
  12. 12. Social Media is redefiningPROMOTIONS & PARTICIPATION
  15. 15. KEY TAKE-OUTS OF SOCIAL MARKETINGAbsolute Relevance: Just because you can, doesn’t mean youshouldAudience: Understand them, their behavior & reason for beingInvolvement: Know how to engage, motivate and influenceTreatment: If it too much of a hard sell, it won’t work in social mediaMeasurement: The economic value of a social media campaign
  16. 16. Number of facebookusers in India crossed12 millioninJuly 2010 Number of twitter users in India crossed 4.2 million inJuly 2010
  18. 18. Where is the OPPORTUNITY for URBAN TRAILClick to continue
  19. 19. Urban Trail 21
  20. 20. Facebook Features For Urban Trail• Urban Gaming • Urban Brand• Urban Showcase • Urban Hunt• Urban fan of the month • Urban trail-blazer • Bicycle Routes• Urban Offers • Urban Xpert• Urban Quiz • Urban Style• New Arrival • Urban Fitness• Urban Lab • Urban Xtreme 22
  21. 21. 1Urban GamingThis section is proposed forthe children of age groupbetween 5-10 years, childrenjust come and play the Urbancycling game (branding ofUrban Trail) and can winexciting prizes or will beissued an Urban offer card(see slide no 6). 23
  22. 22. 2Urban ShowcaseIn this section followingactivities can take place :• Here all the Urban Trail’sbike model can be featured.• User can invite reactions/comments.•Click on a particular bicycleto view 360o degree (toexplain bike features),coloroption, price and onlinepurchasing.• Search bar to locate a dealercity or state/city wise withGoogle map. 24
  23. 23. 3Urban fan of the monthThis is the place where UrbanTrail will announce fan of themonth and issue Urban offercard . 25
  24. 24. 4 Urban Offers Winner can redeem their card from the below products : This is the most exciting section for the user here user can redeem all the prizes what they won in Urban Gaming, Urban Quiz, Urban Challenges Winner can redeem all their card ( money amount) through the products showcase in Urban Offer section or they can purchase an Urban Trail Bike (if winner choose to go with this option Rs 1000 will be added in their account as a bonus)Winner can get Rs 1000 added in their card amount if winner go for this option. 26
  25. 25. Urban Quiz 5As name shows through thissection individual canparticipate in Urban Quiz byfiltering the quiz by age. Inthis section quiz will changeby weekly, monthly orquarterly as per Urban Trailneed. The winner will beissued an Urban Offer card(see slide no 6) through whichwinner can redeem their card.Where were bicycles first introduced ? Europe North America Africa India 27
  26. 26. 6New ArrivalUnder this all the new UrbanTrail will showcase with all thefeatures, color combination ,price and online shoppingoption. 28
  27. 27. 7Urban LabThis is again a very uniqueconcept proposed by UrbanTrail for fresher in thefollowing areas:• Btech(ME)• Btech(EE)• AutoCAD designer(Innovations in bicycles-bamboo, futuristic, trike, etc )In this section person cansubmit their design,theory, project and this willtested by experts and onewho will be selected can bea part of Urban Trail team 29
  28. 28. 8Urban BrandInvite ideas for UT campaign-slogans, radio, TVCs, print,digital ads. 30
  29. 29. 9Urban HuntIn-store- invite kids, youth &general public to pose withthe bikes. Upload their picthrough a touch-screen kioskon the fan page and stand achance to win gifts.The Winner gets:1. Chance to do one TVC of Urban Trail2. Host one Event of Urban Trail3. A Portfolio ShootIn this section individual need to upload their photograph and answer somequestions and one who will be selected by experts will be honored by abovemention rewards. 31
  30. 30. 10Urban trail-blazerCommission an avid cyclist totravel across cities &photo/video blogexperiences. Cover a span of30-45 days on road, invitingpeople to test the bike as wellas give away UT merchandise. 32
  31. 31. 11Bicycle RoutesSelect a state/city and find aroute. Invite fans to add theirroutes and reviews 33
  32. 32. 12Urban XpertTips & how-tos on bicyclemaintenance, parts, etc. Keepyour bike in top condition 34
  33. 33. 13Urban StyleCycling accessories for you &your bike 35
  34. 34. 14Urban FitnessHelp fans stay fit with anonline tool that allows themto collaborate with friends forgroup cycling, log-in theircycling workouts & sendreminders, updates, etc. 36
  35. 35. 15Urban XtremeGet youth to post their bikeriding tricks & skills 37
  36. 36. In the Digital World…EVERYONE IS CONNECTED Isnt it time for your company to connect to everyone?