Knorr – Ready to Cook MasalaSampling Activity in Local Trains Photographs Market Men Consumer Connect & Events Pvt. Limited
There are 4 Ladies compartment in a 9 coach rake & 5 Ladies compartment in a 12 coach rake; 8 Churchgate promoters wud board each of the compartments & occupy the window & the aisle locations; they wud hand over the packs of Knorr Chana Masala & Considering 100 ladies engage in conversation with the Lady Passengers. travel They get down at Mumbai Central / Dadar. in a coach the nos. sampledCharni Road would be 400 – 500 in each trip Mumbai Central Dadar Bandra Team of 32 /40 female promoters wud board the Ladies Andheri compartment of the Churchgate bound train The team with sealed catches a packs of return train to Borivali cooked Knorr Charni Road Chana Masala for to replenishment travel back of stocks & towards repeat 2-3 trips Borivali sampling to be done Daily for 5 days
1st Trip 3rd Trip 2nd Trip* Option - Different trains could also be targeted in different days.
Designs/Props to be developed• The activity logo – 5:15 ki Knorr local• The Promoter Uniforms• The Knorr Meal Maker Flip Chart & the activity script• The Shoulder Bag to carry the samples• The aluminum foil sample container with the logo on the lid• Any other activity communication
Media Link• 5 day extensive Radio Campaign• Window transfers inside Ladies’ compartments
II ordy x 1 74 seats I & II ordy x 2 38+38 seatsSeat for 3 Seat for 7 Vendors