Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Research blogs

1,756 views

Published on

Presentation discussing the benefits of research blogs and their usefulness for science journalism at the Gothenburg Science Festival 10th of May 2011

  • Be the first to comment

Research blogs

  1. 1. Research blogging<br />Beyond the Ivory Tower<br />Åsa M Larsson, PhD<br />Societas Archaeologica Upsaliensis<br />www.sau.se <br />
  2. 2. Research blogging<br /><ul><li>Why blog?
  3. 3. Battleground or meeting place?
  4. 4. Researchers vs the Public
  5. 5. Researchers vs the Media
  6. 6. The future?</li></li></ul><li>ANONYMOUS<br />COLLECTIVE<br />NON-PROFIT<br />INDIVIDUAL<br />OFFICIAL<br />PROFESSIONAL<br />
  7. 7. Why blog?<br />First post: 23 May 2007<br />Communication<br />Response<br />Relevance<br />Fun!<br />
  8. 8. Problem: What researchers learnto do…<br />
  9. 9. Research blogging – 7 golden rules<br />Be passionate - not emotional<br />Write short, writeregularly<br />Process, not just results<br />Ask yourreaders’ opinion<br />Answercomments<br />Be generous – Link!<br />Stand by yourconvictions, butadmityourmistakes<br />
  10. 10. Read otherblogs, comment<br />Take part in currentdebates<br />Review published research<br />LINK!<br />Research blogging – Howto get started<br />
  11. 11. Whatareweafraidof…?<br />
  12. 12. A threatto science journalism?<br />Apprehension:<br />Marginalising science journalists<br />Publishing results online independently<br />Usingblogsto attack articles, programmes, journalists<br />
  13. 13. Lost in translation<br />
  14. 14. Why blogsare vital to researchers and journalists<br />Practicecommunication<br />The public<br />Media<br />Peers<br />Directresponse – fast and visible!<br />Continuousconversation – relationshipbuilding<br />
  15. 15. Yourblog – your garden<br />Platform: digital real estate<br />Training area in communication<br />Digital archive: categories, keywords, searchengines<br />From tinyseedsto a bountifulharvest<br />

×