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2010 Christmas Party Survey - Report.ppt

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2010 Christmas Party Survey - Report.ppt

  1. 1. Christmas PartySurvey ResultsQuick News Survey: January 7-20, 2011
  2. 2. General Information •  1217 people filled out the survey - up 43.6% from last year. •  Nearly 70% of respondents were between 41 and 55 years old.January 17-18, 2011 confidential 1
  3. 3. January 17-18, 2011 confidential 2
  4. 4. January 17-18, 2011 confidential 3
  5. 5. Responses from Party Attendees ATTENDANCE the ‘events proximity’ to ‘place of residence’ plays a signficant role in attendance records.January 17-18, 2011 confidential 4
  6. 6. Responses from Party Attendees TRANSPORTATION - attendees ranking of the shuttle bus experience were the same regardless of distance traveled.January 17-18, 2011 confidential 5
  7. 7. Responses from Party Attendees •  SENTIMENT 70% of attendees ranked this year’s party an 8 or higher compared to years past.January 17-18, 2011 confidential 6
  8. 8. Responses from Party AttendeesJanuary 17-18, 2011 confidential 7
  9. 9. Responses from Party Attendees • 26-40 year olds favour snacks and candy to “meeting up with colleagues”; and live music to meeting executives.January 17-18, 2011 confidential 8
  10. 10. Responses from Non-attendeesJanuary 17-18, 2011 confidential 9
  11. 11. Conclusions • Attendees were generally unbothered by having to take the shuttle. They also liked the “family, slower-paced-feel” of the Rec Park. • The majority of non-attendees focused on transportation/shuttle skepticism. • The largest segment of ArcelorMittal Dofasco employees (41-55) no longer have young children – is there an opportunity to improve for this group?January 17-18, 2011 confidential 10

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