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Canvas y lean startup

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Convergencia entre enfoques y métodos: CANVAS y Lean Start up

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Canvas y lean startup

  1. 1. EL MÉTODO CANVAS: Convergencia con Lean Startup y Customer Development Aramis Rodríguez Aramis.rodriguez@iesa.edu.ve/ @RodriguezAramis
  2. 2. ¿Qué compartiré con ustedes? 1 Evolución de algunas herramientas para Startups (línea de tiempo) 2 Coincidencias: ¿cómo convergen? CANVAS+ Lean Startup + Customer Development 3 Experiencia usando CANVAS
  3. 3. Evolución de herramientas 1 2000 2003 2006 2009 2011 2014 Steve Blank Tesis doctoral Business Models Libro: Generación de modelos de negocio Libro: cuatro pasos a la epifanía Libro: The Startup Owner’s Manual Eric Ries Ash Maurya Customer Development Lean CANVAS CANVAS Lean Startup Libro: Running Lean Alex Osterwalder Libro: diseñando la propuesta de valor Libro: The Lean Startup
  4. 4. ¿Qué compartiré con ustedes? 1 Evolución de algunas herramientas para Startups (línea de tiempo) 2 3 Experiencia usando CANVAS Coincidencias: ¿cómo convergen? CANVAS+ Lean Startup + Customer Developement
  5. 5. ¿Cómo convergen? 2 Customer Development + Lean Startup
  6. 6. ¿Cómo convergen? 2 Diseñar Validar Vender Escalar EJECUCIÓNBÚSQUEDA Customer Development
  7. 7. ¿Cómo convergen? 2 Lean Startup IDEAS PRUEBA DATOS Construir Medir Decidir Aprendizajevalidado: Método disciplinado, y sistemático que permite encontrar un modelo de negocios sin despilfarro. Usa o maneja los sesgos
  8. 8. ¿Cómo convergen? 2 Customer Development + Lean Startup
  9. 9. ¿Cómo convergen? 2 Diseñar Validar Vender Escalar EJECUCIÓNBÚSQUEDA IDEAS PRUEBA DATOS Construir Medir Aprender IDEAS PRUEBA DATOS Construir Medir Aprender IDEAS PRUEBA DATOS Construir Medir Aprender IDEAS PRUEBA DATOS Construir Medir Aprender
  10. 10. ¿Cómo convergen? 2 CANVAS + Lean Startup
  11. 11. ¿Cómo convergen? 2 CANVAS
  12. 12. ¿Cómo convergen? 2 Lean Startup IDEAS PRUEBA DATOS Construir Medir Decidir Aprendizajevalidado: Método disciplinado, y sistemático que permite encontrar un modelo de negocios sin despilfarro. Usa o maneja los sesgos
  13. 13. ¿Cómo convergen? 2 CANVAS + Lean Startup
  14. 14. ¿Cómo convergen? 2 Hipótesis IDEAS PRUEBA DATOS Construir Medir Aprender
  15. 15. ¿Cómo convergen? 2 Diseño Probar-aprender Escalar Convertir la idea en varias hipótesis de negocio Poner a prueba el modelo escogido. Consecuencias: pivotear, perseverar, o rendirse No tocar el modelo de negocios e invertir en él. Entra en juego la eficiencia y gestión
  16. 16. ¿Qué compartiré con ustedes? 1 Evolución de algunas herramientas para Startups (línea de tiempo) 2 3 Experiencia usando CANVAS Coincidencias: ¿cómo convergen? CANVAS+ Lean Startup + Customer Developement
  17. 17. Experiencia con CANVAS 3 El éxito de la herramienta depende de la conceptualización adecuada de cada un de los bloques. De lo contrario es un adorno o moda.
  18. 18. Experiencia con CANVAS 3 El éxito de la herramienta depende de la conceptualización adecuada de cada un de los bloques. De lo contrario es un adorno o moda. Bloque que más confunde ” Algunos usan “Diferenciación” en vez de “relaciones
  19. 19. Experiencia con CANVAS 3 El orden de llenado, y/o análisis, de cada bloque SI importa para la comprensión de la herramienta. 12 3 4 5 6 6 7 6,7
  20. 20. Experiencia con CANVAS 3 Bloques cruciales: La Propuesta de Valor y Segmentos de Mercado. La crítica de Ash Maurya viene por la forma como comúnmente se analizan estos bloques
  21. 21. Experiencia con CANVAS 3 Bloques cruciales: La Propuesta de Valor y Segmentos de mercado. La crítica de Ash Maurya viene por la forma como comúnmente se analizan estos bloques
  22. 22. Experiencia con CANVAS 3 Bloques cruciales: La Propuesta de Valor y Segmentos de mercado. La crítica de Ash Maurya viene por la forma como comúnmente se analizan estos bloques
  23. 23. Experiencia con CANVAS 3 Otros bloques confusos: “Las actividades clave” y “aliados clave”. Recomiendo decir “aliados” más que “socios clave”.
  24. 24. Experiencia con CANVAS 3 Confusión de “cuándo” usar el CANVAS: Herramienta de diagnostico Vs herramienta de arranque.
  25. 25. Experiencia con CANVAS 3 Ataques al CANVAS: “No aparece la estrategia, ni la competencia”. Estrategia Organización Tecnologías Información y Comunicación Modelo de negocios Fuerzas competitivas Cambiostecnológicos
  26. 26. @RodriguezAramis Aramis Rodriguez Orosz aramis.rodriguez@gmail.com Mis coordenadas en La Web Aramis Rodriguez
  27. 27. Aramis Rodriguez (IESA) Referencias bibliográficas usadas con mis estudiantes Osterwalder & Pigneur (2013) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Ries, E (2010) The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Blank, S (2012) The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
  28. 28. Aramis Rodriguez (IESA) Aramis Rodriguez Dr. Ciencias Empresariales Profesor y coordinador del Centro de Emprendedores IESA @RodriguezAramis aramis.rodriguez@iesa.edu.ve 28 aramis.rodriguez@iesa.edu.ve

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