project viability! PEDRO MATA!SUNDAY, March 3! [Aragon Invierte]! ! 10.00 – 10.15 !
methodology!QUESTIONS! TO THINK…! !Basic questions to value the Ideas that can help you answerviability of your startup! the questions
value proposition!QUESTIONS! TO THINK…! Stay focus! What are your customers goingCould you describe your to exchange their wealth for?!business in one line?! • Good alternative to theHow did you arrive to this competition !proposition?! • Offer a disruptive product! • Features that customers requested! • Solve a customer problem !
differentiation!QUESTIONS! TO THINK…! Only two generic strategies!What makes you different?! Coherence! ‘gotta know your customers &! competitors!Is your marketing / commercial / Tools: Porter’s ﬁve forces modelﬁnancial strategy adequate to value curve !your positioning?! key success factors!! in-market positioning strategies! S-T-P!
differentiation!TOOLS! Value proposition Competitor Estrategy Variable 1 Variable 2 Variable 3 123abc a K K J Threat of Whatever 456def a J K J new entrants! 789ghi b L L K Positioning analysis! Bargaining Bargaining power of Competitive power of Rivalry! suppliers! customers! Threat of substitute products! Porter 5 forces model! SèTèP!
market!QUESTIONS! TO THINK…!Who are you going to sell to?! Are your customers reachable?!! How do you know your customers’ needs? MarketWhat is your go-to-market Reseach !strategy?! Which channels are you going to! use? Are channels part of yourWhat is your potential market differentiation strategy?!value in euros/dollars?! Is your market too small/big?!
competitive advantage!QUESTIONS! TO THINK…!Do you have any sustainable Can you be copied? If so, docompetitive advantage?! you have any kind of protection? Patents, trade marks, utility models,Do your capacities pass the or any other IPR!criteria (Valuable –they canneutralize threats-, Rare –not Team issues: Capacities,generally possessed-, Costly to capabilities, experience,Imitate, Non Substitutable)?! previous failure… !
resource management!QUESTIONS! TO THINK…! Do we have any switchingWhich are those resources that costs? Do our competitors haveare basic to our strategy?! switching costs?!! Are there other barriers to entry /Do we have to establish any exit?!alliance? Are our allies bigger/ Can we set some kind of lock-smaller… than us?! in?!
ﬁnancial issues!QUESTIONS! TO THINK…! The importance of one sale –Are we concentrated on selling?! from seeds to startups!! How to ﬁnance growth –WorkingWhat is our operating leverage Capital Requirements!structure?! Strong impact of cost on the! bottom line!Cash is GOOD!!!!! Variable costs, contribution margin & break even !
ﬁnancial issues!QUESTIONS! TO THINK…! Will we require additional funds in the future?!What are our investment needs?! !! Are we going to create value toHow are we going to ﬁnance our our investors?!startup?! ! Is there an exit strategy?!
business model!QUESTIONS! TO THINK…!Is it feasible?!!Do we have a business modelthat stresses our differentiation?!!Are we creating value?!