The Status of Programmatic Trading in EMEA Opportunities, Challenges & Key Insights - ArabNet Digital Summit 2014

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The Status of Programmatic Trading in EMEA Opportunities, Challenges & Key Insights by TailWind & AppNexus
Speakers:
Elias Gagas, Managing Director, TailWind EMEA
Farshad Dabeshkhoy, Account Director EMEA, AppNexus

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The Status of Programmatic Trading in EMEA Opportunities, Challenges & Key Insights - ArabNet Digital Summit 2014

  1. 1. The Status of Programmatic Trading in EMEA Opportunities, Challenges & Key Insights
  2. 2. & › AppNexus is today's most powerful, open and customizable advertising technology platform. › Online advertising's largest and most innovative companies build their businesses on AppNexus. › Independent & neutral ad technology standard. › Open API & App Market › It creates a complete & fully customizable ecosystem offering: › AdServing › DSP › SSP › Data Integration (1st & 3rd party) › Single point access to global scale demand & supply › 80 Billion impressions seen per day › 10 Billion of which are Mobile › 40TB of data processed per day etc. › Tailwind, energizes publishers & advertisers to cut through the complexity of digital business and drive their business fast forward. › Tailwind, a TDG company, is also the preferred partner of Sizmek and Appnexus in EMEA (CEE, SEE & MEA) › Tailwind has offices in Budapest, Bucharest, Athens, Sofia, Patras and Dubai, covering over 30 countries
  3. 3. Research Overview › Online structured survey conducted in April and May 2014 › Western Europe research by › Central – South – Eastern Europe & Middle East research by › Over 700 respondents from › Marketers › Media buying agencies › Advertising agencies › Publishers
  4. 4. Understanding Advertisers / Agencies & Programmatic (MEA) Usage Performance or Brand? Challenges 18.18 81.82
  5. 5. MEA vs Western Europe – Advertisers / Agencies Understanding Usage
  6. 6. Publishers & Programmatic (MEA) Understanding Usage Inventory exposure Challenges 16.67 50.00 33.33
  7. 7. MEA vs Western Europe – Publishers Understanding Usage
  8. 8. Sellers 2014 Programmatic Budgets % (MEA) Buyers 27.27 9.09 27.27 36.36 16.67 50.00 16.67 16.67
  9. 9. Facts › commit substantial budgets to programmatic › crave for premium content in programmatic › Use programmatic for performance AND brand campaigns › minor revenues coming from programmatic › want better control on who buys their inventory › Offer predominantly blind and contextually packaged inventory SellersBuyers
  10. 10. Conclusions › Programmatic is here › Publishers need more information regarding programmatic › The stage is set for Premium Programmatic! › 2014 is a preparatory year – 2015 will be full on!
  11. 11. There’s more… › Visit www.tailwindemea.net to download the full report! › Get an in-depth view at how buyers & sellers view programmatic & more…
  12. 12. Thank You! Elias Gagas Managing Director eliasg@tailwindemea.net Farshad Dabeshkoy Account Director, EMEA fdabeshkoy@appnexus.com

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