2013 Online Advertising Trends (in the GCC) by OOX - ArabNet Beirut 2014

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Exclusive 2013 online advertising activity findings and trends for the two largest online ad markets in the Middle East: UAE, Saudi Arabia and also Kuwait.

· 2013| Top 10 categories/sectors revealed by market: UAE, Saudi Arabia, Kuwait.

· 2013| Top 10 Brands revealed by market: UAE, Saudi Arabia, Kuwait

· 2013 Seasonality of online advertising by month by market: UAE, Saudi Arabia, Kuwait

· Ad formats trends evolution from 2010 to 2013: UAE

· 2013| Ad format trends by market: UAE Saudi Arabia, Kuwait

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2013 Online Advertising Trends (in the GCC) by OOX - ArabNet Beirut 2014

  1. 1. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! 2013|Online Advertising Trends (in the GCC)
  2. 2. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! Important Notice! Partial reproduction of this report should clearly credit ‘OOXmonitor’ and link-up to the original report on www.ooxmonitor.com (tiny.cc/oox2013) Full reproduction of this report is not permitted without the prior consent of OOX. You can email support@ooxme.com for more info.
  3. 3. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! United Arab Emirates Saudi Arabia Kuwait
  4. 4. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! Best performing Categories Best performing Brands Seasonality of online Advertising Best performing Ad Formats Language of Advertising
  5. 5. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! Ad Activity Index [AAI] = Total Campaigns X Websites X Weeks Online
  6. 6. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! TOP 10 CATEGORIES/SECTORS
  7. 7. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! THE USUAL SUSPECTS VS. THE DIFFERENT MARKET BEASTS
  8. 8. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! TOP 10 CATEGORIES IN 2013 1 Automotive 16.7% 2 Banking & Finance 11.5% 3 Telecom Services 5.4% 4 Leisure & Entertainment 4.9% 5 Restaurants & Bars 4.1% 6 Airlines 4.1% 7 Hotels & Resorts 3.8% 8 Websites and Portals 3.7% 9 Health & Beauty 3.4% 10 Real Estate & Properties 3.0%
  9. 9. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! TOP 10 CATEGORIES IN 2013 1 Automotive 14.9% 2 Telecom Services 13.6% 3 Banking & Finance 11.2% 4 Health & Beauty 3.9% 5 Foods & Snacks 3.9% 6 Mobile Phones 3.7% 7 Websites and Portals 3.7% 8 Media & Publishing 3.0% 9 Airlines 2.9% 10 Retail 2.6%
  10. 10. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! TOP 10 CATEGORIES IN 2013 1 Automotive 21.0% 2 Banking & Finance 11.7% 3 Telecom Services 8.9% 4 Foods & Snacks 5.1% 5 Airlines 4.8% 6 Restaurants & Bars 4.7% 7 Health & Beauty 4.4% 8 Retail 3.9% 9 Websites & Portals 3.4% 10 Clothes & Accessories 2.2%
  11. 11. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! THE USUAL SUSPECTS Automotive Banking & finance Telecom services Airlines Websites & portals Health & beauty
  12. 12. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! THE DIFFERENT BEASTS Leisure & entertainment Hotels & resorts Real estate & properties Mobile phones Media & publishing Clothes & accessories Restaurants & bars Retail Foods & snacks
  13. 13. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 Head vs. Long Tail UAE KSA KWT TOP 10 SHARE OF AD ACTIVITY UAE 60% KSA 63% KWT 70% CATEGORY
  14. 14. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! TOP 10 BRANDS
  15. 15. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! TOP 10 BRANDS IN 2013 1 3.0% 2 2.7% 3 2.2% 4 2.2% 5 1.8% 6 1.6% 7 1.5% 8 1.4% 9 1.2% 10 1.0%
  16. 16. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! TOP 10 BRANDS IN 2013 1 6.2% 2 4.7% 3 4.1% 4 3.1% 5 2.6% 6 2.3% 7 2.2% 8 1.9% 9 1.5% 10 1.4%
  17. 17. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! TOP 10 BRANDS IN 2013 1 5.1% 2 4.1% 3 4.0% 4 2.7% 5 2.3% 6 2.3% 7 1.8% 8 1.8% 9 1.6% 10 1.5%
  18. 18. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85 87 89 91 93 95 97 99 Head vs. Long Tail UAE KSA KWT TOP 10 SHARE OF AD ACTIVITY UAE 19% KSA 30% KWT 27% BRAND
  19. 19. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! 0 1000 2000 3000 4000 5000 6000 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 UAE KSA KWT SEASONALITY OF ADVERTISING Ramadan New Car Models Summer Travel Eid Back to School Christmas / New Year New Car Models Ramadan Eid Back to School / National Day 25.6% 27.3% 22.1% 25.0% 22.4% 28.4% 23.3% 26.0% H L L H
  20. 20. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! 2013 2012 2011 2010 Medium Rectangle (300x250) 29.2% 27.0% 24.0% 24.5% Leaderboard (728x90) 28.0% 24.8% 23.5% 24.3% Half Page (300x600) 5.3% 4.5% 3.4% 2.2% Expanding Banner – All Formats 4.9% 5.5% 6.0% 4.5% Space banner (220x550) 4.1% 5.8% 9.6% 13.4% Wide Skyscraper (160x600) 3.6% 5.3% 3.8% 2.8% Video format - Pre roll / In- banner Video 4.6% 3.0% 2.6% #13 Skyscraper (120x600) 3.1% 4.1% 3.5% 4.1% Rectangle – All Formats 3.0% 3.8% 4.7% 2.3% Overlay – All Formats 2.9% 4.0% 4.7% 6.7% TOP 10 AD FORMATS: DISPLAY
  21. 21. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! TOP 10 AD FORMATS: DISPLAY UAE KSA KWT Medium Rectangle (300x250) 29.2% 25.3% 25.5% Leaderboard (728x90) 28.0% 26.0% 28.8% Half Page (300x600) 5.3% 3.5% #12 Expanding Banner – All Formats 4.9% 3.9% 1.7% Space banner (220x550) 4.1% #11 - Wide Skyscraper (160x600) 3.6% 3.7% 5.0% Video format - Pre roll / In-banner Video 4.6% 5.5% 5.0% Skyscraper (120x600) 3.1% 6.5% #17 Rectangle – All Formats 3.0% 4.9% 4.2% Overlay – All Formats 2.9% 3.5% #11
  22. 22. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! ARABIC ENGLISH 38.3% 85.4% 80.7% 46.4% 58.9% 60.8% ENGLISH VS. ARABIC | DISPLAY CREATIVE LANGUAGE SHARE SPLIT
  23. 23. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! www.ooxmonitor.com @ooxmonitor
  24. 24. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East! Important Notice! Partial reproduction of this report should clearly credit ‘OOXmonitor’ and link-up to the original report on www.ooxmonitor.com (tiny.cc/oox2013) Full reproduction of this report is not permitted without the prior consent of OOX. You can email support@ooxme.com for more info.

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