Back to the Future by MediaCom - ArabNet Digital Summit 2014

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Speaker: Nick Barron, CEO MENA, MediaCom

Whilst the past was far from perfect in the advertising industry, there was collaboration, team work and willingness to make big decisions which seemed to make more successful and enduring advertising. Our ability to measure everything now has it’s positives but has also created a culture of blame and indecision which is not great for the future of our business.

For the full talk, visit: https://www.youtube.com/watch?v=slBXmeJNoQs&list=UUSyVFIebowg9-cZlQILb7zg

Published in: Business, News & Politics

Back to the Future by MediaCom - ArabNet Digital Summit 2014

  1. 1. Thurs 5th June 2014
  2. 2. IN THE OLD DAYS
  3. 3. EMPIRICAL RESEARCH ALL TOGETHER WELL CONSIDERED
  4. 4. MUTUAL SEVERAL DECISION-MAKING
  5. 5. CAMPAIGNS INTEGRATION STEEL
  6. 6. CAMPAIGNS INTEGRATION STEELAGENCY GREED NOT ACCOUNTAB LE CRITICAL FAILURE
  7. 7. Now
  8. 8. DATA OVERLOAD SPECIALISM S & SILOS EXCESS SUPPLY
  9. 9. CHANGE BLAME INDECISION
  10. 10. MORE VALUE ON YOUR TOES GREATER ACCOUNTABIL ITY
  11. 11. NO CONSISTEN CY SHORT TERMISIM LOW BRAND VALUE
  12. 12. BEST OF BOTH WORLDS
  13. 13. Thank you

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