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News consumption in times of crisis –   New Media usage and the Arab Spring Rufus Weston  Senior Digital Insights Manager ...
241,000,000 BBC Global News
TV Radio and online BBC Global News
BBC Arabic.com Many ways to access Text Video Audio YouTube Mobile Widgets Online Video Sites Website & Mobile Site Conten...
New Media usage and the Arab Spring
First peak in website usage: Ben Ali’s departure  Ben Ali leaves Tunisia
Egypt: Record audiences Ben Ali leaves Tunisia Egypt protests & Mubarak’s resignation
Live TV Streaming crucial for Audiences Ben Ali leaves Tunisia Egypt protests & Mubarak’s resignation
Strong Increase in Social Media Mentions Ben Ali leaves Tunisia Egypt protests & Mubarak’s resignation
From Egypt to Libya Egypt protests & Mubarak’s resignation 1 st  air strikes against Libya Beginning of Libya protests Jap...
A case of user fatigue? Egypt protests & Mubarak’s resignation 1 st  air strikes against Libya Beginning of Libya protests...
A case of user fatigue? Not for mobile Egypt protests & Mubarak’s resignation 1 st  air strikes against Libya Beginning of...
Summary
To summarise: Liveness <ul><li>The story dictates the media that it will be consumed  </li></ul><ul><li>Story needs visual...
What is ‘Liveness’
Thank you Rufus Weston  Senior Digital Insights Manager Falko Mortiboys  Senior Digital Insights Executive
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News consumption in times of crisis

How Arab Spring Affected Traffic growth at BBC Arabic:
http://arabcrunch.com/2011/06/arab-spring-and-bcc-visitors.html

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News consumption in times of crisis

  1. 1. News consumption in times of crisis – New Media usage and the Arab Spring Rufus Weston Senior Digital Insights Manager Falko Mortiboys Senior Digital Insights Executive
  2. 2. 241,000,000 BBC Global News
  3. 3. TV Radio and online BBC Global News
  4. 4. BBC Arabic.com Many ways to access Text Video Audio YouTube Mobile Widgets Online Video Sites Website & Mobile Site Content Syndication Partners SMS Alerts Mobile Internet Radio Apps IVR Social Media Sites
  5. 5. New Media usage and the Arab Spring
  6. 6. First peak in website usage: Ben Ali’s departure Ben Ali leaves Tunisia
  7. 7. Egypt: Record audiences Ben Ali leaves Tunisia Egypt protests & Mubarak’s resignation
  8. 8. Live TV Streaming crucial for Audiences Ben Ali leaves Tunisia Egypt protests & Mubarak’s resignation
  9. 9. Strong Increase in Social Media Mentions Ben Ali leaves Tunisia Egypt protests & Mubarak’s resignation
  10. 10. From Egypt to Libya Egypt protests & Mubarak’s resignation 1 st air strikes against Libya Beginning of Libya protests Japan earthquake
  11. 11. A case of user fatigue? Egypt protests & Mubarak’s resignation 1 st air strikes against Libya Beginning of Libya protests Japan earthquake Arrest of Mubarak’s sons
  12. 12. A case of user fatigue? Not for mobile Egypt protests & Mubarak’s resignation 1 st air strikes against Libya Beginning of Libya protests Japan earthquake Arrest of Mubarak’s sons
  13. 13. Summary
  14. 14. To summarise: Liveness <ul><li>The story dictates the media that it will be consumed </li></ul><ul><li>Story needs visual characteristics </li></ul><ul><li>Mobile phones important device to maintain traction </li></ul><ul><li>Key to users attention is ‘liveness’ </li></ul>
  15. 15. What is ‘Liveness’
  16. 16. Thank you Rufus Weston Senior Digital Insights Manager Falko Mortiboys Senior Digital Insights Executive

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