How new satellite technologies are transforming the
         consumer broadband and mobile market




                    ...
Our mission –connecting the world




3
Our mission – connecting the world




4
MENA – Market Overview

                                                              • 4 Gulf countries
                 ...
Newtec at a glance
    • The European market leader in the
      DVB satellite broadcasting market
      and consumer inte...
Newtec at a glance
    • The European market leader in the
      DVB satellite broadcasting market
      and consumer inte...
A full range of products
                       Professional                                                      Broadban...
Internet broadband : Economics & technologies

    • Economics
      – Most populated areas first
      – GDP per capita
 ...
Broadband technologies and distance
                                                    • Only satellite is ubiquitously a...
Low cost End-user equipment




             IP modem
        The Sat3Play® IP modem is
        equipped with an Ethernet ...
Internet Broadband for consumers




12
Introducing a revolution – Ka-band spotbeam



     Satellite capacity    1.3Gbps    2.7Gbps    3.8Gbps
       Max txp spe...
Introducing a revolution – Ka-band spotbeam



     Satellite capacity    1.3Gbps    2.7Gbps      3.8Gbps
       Max txp s...
Ka-spot beams on Arabsat 5C (2011)




15
Key challenges to overcome
     Even with high potential and the right business model, traps are there…




              ...
Key challenges overcome


              End-user equipment price




              Ease of use




17
Low cost End-user equipment




             IP modem
        The Sat3Play® IP modem is
        equipped with an Ethernet ...
Easy to install




19
Self-Install Drives New Business Models

     E-commerce



                 Automated                     Automated      ...
Key challenges overcome




              Space segment efficiency




         True broadband experience


21
Addressing Satellite Network Challenges

     Managing Bandwidth       Managing Latency
       – IP bits/Hertz          – ...
Innovation by Newtec - 4CPM Modulation



                          Choosen by

                          as the next
    ...
Improving the IP performance - Tellinet




24
Result = True Broadband Experience
     The Independent Proof
     • Germany’s independent leading consumer organization
 ...
Conquering Europe
     Keys to success:
     • “Triple play” capabilities
        – Internet / VoIP / TV
     • Always-on ...
Maritime

     Low-cost satellite-based broadband
     connections suitable for commercial
     and leisure shipping




 ...
SCADA Application Reference

                       Supervisory Control And Data Acquisition
                           fo...
Extended Services - WiMax


     • Wibox is a French
       nationwide provider for
       rural areas
     • 300 new dema...
GSM Backhauling using Pico-Sat Application
      Pico-Sat:   Pico cell + Sat3Play technology

              Pico cell
    ...
Pico-Sat: how does it work?

     •   Omni antenna
     •   Small satellite dish
     •   Sat3Play modem
     •   Pico cel...
Conclusions

     • EMEA market offers opportunities for
       broadband access over satellite in
       different vertic...
33
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How new satellite technologies are transforming the consumer broadband and mobile market,

  1. 1. How new satellite technologies are transforming the consumer broadband and mobile market ARAB ADVISORS GROUP 7TH Annual Media And Telecommunications Convergence Conference 2010 (Amman June 7 & 8 2010) Broadband Systems Serge Van Herck Professional Equipment CEO IP Software
  2. 2. Our mission –connecting the world 3
  3. 3. Our mission – connecting the world 4
  4. 4. MENA – Market Overview • 4 Gulf countries have high penetration rates and highest GDP per capita • Wealth is a critical factor since broadband- service pricing are still relatively high in the region MENA Broadband Penetration of households Q209, and GDP per capita Q209 5
  5. 5. Newtec at a glance • The European market leader in the DVB satellite broadcasting market and consumer internet access market with • Over 400 customers worldwide • Award winning Product Leadership strategy in the Satellite Communications equipment industry • A privileged relation with • A strong product portfolio for TV and IP applications • Sustained growth : ‘05: 165 people/23MioEuro ‘09: 275 people/51MioEuro 6
  6. 6. Newtec at a glance • The European market leader in the DVB satellite broadcasting market and consumer internet access market with • Over 400 customers worldwide • Award winning Product Leadership strategy in the Satellite Communications equipment industry • A privileged relation with • A strong product portfolio for TV and IP applications • Sustained growth : ‘05: 165 people/23MioEuro ‘09: 275 people/51MioEuro 7
  7. 7. A full range of products Professional Broadband IP software Equipment Systems Horizon Sat3Play Menos Tellitec Broadcast & Telco Transceivers for IP Modulators TelliNet Modulators Mobile & Terrestrial TV Broadcast & Telco Receivers for IP Demodulators TelliCast Demodulators Mobile & Terrestrial TV Broadcast & Telco IP Modems TelliShape Modems Data Converters IP Appliances ProVision Frequency Converters Redundancy Switches OEM (de)mod boards 8
  8. 8. Internet broadband : Economics & technologies • Economics – Most populated areas first – GDP per capita – the price of monthly subscription fee – PC penetration – Education and other socioeconomic factors. • Existing technologies – inherent limitations in either performance or in capacity (‘last mile’) – Line Of Site (LOS) location from the base station for wireless access. 9
  9. 9. Broadband technologies and distance • Only satellite is ubiquitously available • Terrestrial and other wireless solutions become economically unviable when little subscribers / POP VDSL 1,3 ADSL+ 2,7 Max Range of broadband technologies (km) ADSL 5,4 WiMax (NLOS)  8 FTTH 20 Full wireline DTH supplements DTH Enables HIGH MEDIUM LOW 3G 30 DENSITY DENSITY DENSITY 4G 30 NO BROADBAND WiMax (LOS) 50 ENCODING AND CONTENT MANAGMENT Satellite 3500 CENTER HIGH MID LOW SPEEDS SPEEDS SPEEDS > 25 Mbps 6 - 25 Mbps < 6 Mbps 1 10 100 1000 10000 10
  10. 10. Low cost End-user equipment IP modem The Sat3Play® IP modem is equipped with an Ethernet interface and therefore can be connected to a standalone PC or a router. 79cm dish The installation of the end user equipment is as easy as the installation Most Innovative Company of a standard TV satellite of the Year 2008 - Belgium interactive LNB dish with a TV set-top box. Ku or KA Transmit & Receive 11
  11. 11. Internet Broadband for consumers 12
  12. 12. Introducing a revolution – Ka-band spotbeam Satellite capacity 1.3Gbps 2.7Gbps 3.8Gbps Max txp speed 45Mbps 90Mbps 128Mbps Investment cost 185kEuro 93kEuro 65kEuro per Mbps 81Gbps 1Gbps 3kEuro 13
  13. 13. Introducing a revolution – Ka-band spotbeam Satellite capacity 1.3Gbps 2.7Gbps 3.8Gbps Max txp speed 45Mbps 90Mbps 128Mbps Investment cost 185kEuro 93kEuro 65kEuro per Mbps Satellite capacity 64Gbps 81Gbps Max txp speed 800Mbps 1Gbps Investment cost per Mbps 4kEuro 3kEuro 14
  14. 14. Ka-spot beams on Arabsat 5C (2011) 15
  15. 15. Key challenges to overcome Even with high potential and the right business model, traps are there… End-user equipment price Space segment efficiency Ease of use True broadband experience 16
  16. 16. Key challenges overcome End-user equipment price Ease of use 17
  17. 17. Low cost End-user equipment IP modem The Sat3Play® IP modem is equipped with an Ethernet interface and therefore can be connected to a standalone PC or a router. 79cm dish The installation of the end user equipment is as easy as the installation Most Innovative Company of a standard TV satellite of the Year 2008 - Belgium interactive LNB dish with a TV set-top box. Ku or KA Transmit & Receive 18
  18. 18. Easy to install 19
  19. 19. Self-Install Drives New Business Models E-commerce Automated Automated Logistics Install and use Contract with end-user provisoning via the e-commerce website Retail End-user buys Install and go-online On-line Contract Automation Start surfing terminal at shop with minimum SLA with end-user 20
  20. 20. Key challenges overcome Space segment efficiency True broadband experience 21
  21. 21. Addressing Satellite Network Challenges Managing Bandwidth Managing Latency – IP bits/Hertz – TCP acceleration efficiency – Pre-fetching – Network efficiency – DNS caching – Quality of Service – Web caching – Fair Use Policy – Lossless Data compression – Multicast services 22
  22. 22. Innovation by Newtec - 4CPM Modulation Choosen by as the next generation DVB-RCS standard 23
  23. 23. Improving the IP performance - Tellinet 24
  24. 24. Result = True Broadband Experience The Independent Proof • Germany’s independent leading consumer organization group, the “Stiftung Warentest” • Test 11/2009 (www.test.de) – Satellite and mobile Internet access • ASTRA2Connect ISPs rating (using Newtec Sat3Play®) – Filiago: GOOD – Star DSL: GOOD – Competitive alternatives: DEFICIENT – Quality of Internet connection: Only Sat3Play received EXCELLENT 25
  25. 25. Conquering Europe Keys to success: • “Triple play” capabilities – Internet / VoIP / TV • Always-on true broadband service experience • Competitive flat monthly service fee • Consumer market priced terminal • Point & Play self installation • Brand name • Strong distribution channel 26
  26. 26. Maritime Low-cost satellite-based broadband connections suitable for commercial and leisure shipping *Picture source: KNS Inc Equipment: • Satellite terminal: – KNS SuperTrack A9 (85cm) – ACU (Antenna Control Unit) • ASTRA2Connect modem 27
  27. 27. SCADA Application Reference Supervisory Control And Data Acquisition for infrastructure, facility and process control management Smartgrid power management Water management Renewable energy Source: www.watchtechnologies.com Source: www.renewablesreviewed.com 28
  28. 28. Extended Services - WiMax • Wibox is a French nationwide provider for rural areas • 300 new demands per month are refused for Wimax due to no coverage • Satellite access will complete areas where WiMax services are not available 29
  29. 29. GSM Backhauling using Pico-Sat Application Pico-Sat: Pico cell + Sat3Play technology Pico cell • miniature 2G Base station • Covers 7KM diameter with a 10 Meter antenna + • supports up to 500 users Sat3Play: • Sat3Play has unique advantages to help the introduction of Pico cells in emerging markets. 30
  30. 30. Pico-Sat: how does it work? • Omni antenna • Small satellite dish • Sat3Play modem • Pico cell Base Station • Solar panels 5m² • Battery pack 31
  31. 31. Conclusions • EMEA market offers opportunities for broadband access over satellite in different verticals • Initial investment and operational costs can be controlled with the right technology and the right business model ® • The Sat3Play solution from Newtec promises – Easy to install – Easy to use – Easy on the budget 32
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