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The MIT Arab Business Plan Competition SEMI-FINALIST TEAMS 09-10

his booklet presents the semi-finalist teams of the third MIT Arab Business Plan Competition and highlights their business ideas. more info at

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The MIT Arab Business Plan Competition SEMI-FINALIST TEAMS 09-10

  2. 2. "With your help, the Arab region can be a base for attracting talent."
  3. 3. ... EVEN SEMI-FINALIST PARTICIPANTS CAN COME UP WITH VIABLE PROJECTS IF YOU PROVIDE THEM WITH THE NEEDED ASSISTANCE FOREWORD Encouraging entrepreneurs in the Arab world is what drives us all year long ‫عمل ويعمل منتدى معهد ماساتشوستس للتكنولوجيا لألعمال في المنطقة العربية طوال‬ at the MIT Enterprise Forum of the Pan Arab Region. This booklet presents ‫السنوات الفائتة على تشجيع الرواد من رجال األعمال في العالم العربي. وهذا الكتيب بين‬ the semi-finalist teams of the third MIT Arab Business Plan Competition ‫أيديكم يعرف الفرق التي تم إختيارها من قبل اللجان التحكيمية للوصول إلى الدور ما قبل النهائي‬ and highlights their business ideas. All teams deserve our attention and ‫للمسابقة العربية الثالثة، ويسلط الضوء على أفكارهم. أود التأكيد أن جميع الفرق تستحق‬ time in order to support the next generation of entrepreneurs in launching innovative businesses across the region. ‫اهتمامنا وجهودنا من أجل دعم الجيل المقبل من رجال األعمال في إطالق المبادرات الريادية في‬ .‫مختلف بلدان المنطقة‬ Winning teams from previous years have established five companies and created around 50 jobs. This is clearly not enough as even semi-finalist 50 ‫أود اإلشارة إلى أن الفرق الفائزة في السنوات السابقة أطلقت خمس شركات، وخلقت نحو‬ participants can come up with viable projects if you provide them with ‫فرصة عمل. ومن الواضح أن هذه المبادرات ما زالت محدودة، لذلك أريد التأكيد على أهمية دعم‬ the needed assistance i.e. mentorship, financial backup, technical ‫جميع المبادرات، حتى تلك التي لم تصل إلى الدور النهائي، إذ يمكن أن يكون بين المشاريع‬ expertise, etc… ‫المشاركة افكار قابلة للتطبيق إذا توفرت لها شروط اإلرشاد، والمساعدة، والدعم المادي، والخبرة‬ Contacting the teams for encouragement and support is made easy with ً ‫التقنية، الخ... لذلك نحن نشجع الجميع على اإلستفادة من هذا الكتيب، المنشور أيضا على صفحتنا‬ this booklet which is also available online at .‫ لالتصال بالفرق وتقديم الدعم والتشجيع‬ ‫اإللكترونية‬ With your help, the Arab region can be a base for attracting talent. .‫بمساعدتكم، يمكن ان تصبح المنطقة العربية قاعدة لجذب وإطالق المبادرات الرائدة‬ ‫هـال فاضـل‬ Hala Fadel Chair ‫الـرئيس‬
  4. 4. In Partnership With ”It is with great pleasure that I meet the competing teams of energetic young people and hear them pitch their ideas. I am sure that these entrepreneurs will be fine and will contribute positively to the well-being of their communities. I am glad to be helping in a small way.” Mohammed Abdul Latif Jameel, MIT Class of 1978 President of Abdul Latif Jameel Co.Ltd. ‫" أشعر بالفخر والسرور عندما التقي الشباب المشاركين واسمعهم يشرحون‬ ‫أفكارهم ومشاريعهم بحماس شديد. أنا متأكد أن هؤالء الشباب سينجحون‬ ‫ويساهمون بصورة فعالة في اعمار وتنمية مجتمعاتهم وتقدمها، وأنا‬ ".‫سعيد بمساهمتي، ولو بشكل متواضع، في هذا النجاح‬ ‫محمـد عبــد اللطيـــف جمـيـل‬ ‫رئيـس شـركة عبــد اللطيــف جميـل المـحـدودة‬
  5. 5. THIS YEAR'S PROJECTS ARE DIVIDED AMONG THE FOLLOWING SECTORS 1.Energy 2.Engineering 3.Healthcare 4.Internet-Based Solutions 5.Software 6.Telecom 7
  6. 6. ENERGY 1. Bidaya p.10 Fascila Limited p.12 Green Energy Egypt p.14 Mulch & More p.16 Solar Skylight p.18 Projects listed in alphabetical order 9
  7. 7. Bidaya ‫بداية‬ MANAGEMENT TEAM BIDAYA IS THE FIRST CARBON ‫الفريـــــق اإلداري‬ OFFSETTING COMPANY IN Yassin Ghoz, CEO ‫ياسيـــن غــــز‬ THE MIDDLE EAST AND AFRICA AIMING AT CONTRIBUTING TO Yasser Soliman, Marketing Director ‫ياســر سليمــان‬ THE INITIATIVE OF COMBATING GLOBAL WARMING AND Abdulrahman Ibrahim, CFO ‫عبــد الرحمــن ابراهيــم‬ INCREASING CLIMATE Ziad Badr, COO CHANGE AWARENESS ‫زيــاد بــدر‬ THROUGHOUT THE REGION LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Cairo, Egypt Bidaya’s main advantage is the region of project development which is governed by unclean and polluting sources of energy. In addition to this, the alliances it is seeking with the Gold Standard Foundation and Bloomberg New Energy Finance. Another competitive advantage THE PRODUCT/SERVICE is the cheap labor in the region enabling the development of less costly Bidaya offers a web portal acting as a tool where individuals, businesses projects, and its awareness program (BG-E-CAP) designed specifically and event organizers can calculate their carbon emissions with ease and for improving climate change awareness. Bidaya’s geographical target offset them through investing in projects located throughout the Middle market is global with an emphasis on Europe and North America initially. East and Africa. In addition to that, the “Bidaya Global Environmental and Climate Awareness Program” (BG-E-CAP) will initiate a spark of The voluntary carbon market value is approximately USD 704.8 change towards a new era of cleaner, safer and more sustainable million according to the latest market research in 2008 and increasing technologies within the region. exponentially since then. VALUE PROPOSITION CAPITAL REQUIRED TO GENERATE FIRST SALE Bidaya is keen on giving the opportunity for any individual or business USD 100,000 to contribute to the global climate crisis with a return of the highest quality carbon credits serving as both an asset and as a means of FUNDING REQUIREMENTS showing corporate social responsibility. To fund the company, Bidaya will need an investment of USD 100,000 during a three year span. STAGE OF DEVELOPMENT Conceptual 11
  8. 8. Fascila Limited ‫فسيلة ليميتد‬ MANAGEMENT TEAM FASCILA IS THE PREMIER ‫الفريـــــق اإلداري‬ COMPANY FOR SMART GRID Mohammad Y. Omara, Co-Founder, Chairman & CEO WIRELESS INNOVATIONS ‫محمــد يوســف عمــارة‬ WITHIN EGYPT AND THE Hammad A. Hamid, Co-Founder, WIDER MENA REGION President & CTO ‫حماد عبدالعلي حميد‬ Tariq Elmotassadeq, Co-Founder, VP of Design & Verification ‫طـــارق المتصـــدق‬ Mohamed R. Hamada, COO ‫محمـــد رجاء حمــــــادة‬ Hany K. Mahmoud, VP of Communication Systems ‫هاني كمال محمود‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Egypt (1) Our product will be of low-price and low-power consumption with an operating battery life of 15 years (2) Easy to install (no digging/ wiring as it’s all wireless) (3) Independent of the utility service provider (4) Supports “extensibility” which allows for the addition/removal of THE PRODUCT/SERVICE utilities (5) Customers can remotely monitor/control their consumption Fascila Limited is developing an All-in-One Energy/Utility Consumption from the internet or directly from the meter itself (6) Supports all known Wireless Smart Meter. This meter will enable both consumers and utility smart grid capabilities plus some added preparatory features that service providers to fully monitor/control the instant consumption/bill we are currently patenting (7) Can easily be integrated with ZigBee- of electricity, water and gas with no or minimal new infrastructure. It’s enabled Smart Homes aimed to have robust Smart Grid capabilities and be independent of Our premier geographical market will be Egypt with an expected market the utility service provider. size of USD 156 million in 2011. VALUE PROPOSITION CAPITAL REQUIRED TO GENERATE FIRST SALE Based on its proprietary wireless technology, Fascila will offer its clients USD 1.25 million an easy-to-install All-in-One replacement to their dated utility metering systems enabling them to fully monitor/control their consumption for a price less than that of their legacy systems. FUNDING REQUIREMENTS USD 1.25 million in 2 funding phases (USD 800,000 + USD 450,000) STAGE OF DEVELOPMENT Prototype ready 13
  9. 9. Green Energy Egypt ‫مصر النظمة الطاقة الخضراء‬ MANAGEMENT TEAM GREEN ENERGY IS THE ‫الفريـــــق اإلداري‬ FIRST AND ONLY SOLAR Ahmed Ismail Megahed, R&D ‫احمــد اسماعيــل مجاهــد‬ POWERED SYSTEM TAILORED FOR POOR RURAL Mohamed Ismail Megahed, Out- reach COMMUNITIES TO SUIT ‫محمد اسماعيل مجاهد‬ THEIR LOCAL CONDITIONS Ali Ahmed Ali, Finance AND SOLVE THEIR SPECIFIC ‫علــى احمــد علــى‬ PROBLEMS LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Egypt Our systems are the first that tailored to meet specific customer needs, can do several functions using the same amount of energy, provided with 3 FREE sources of energy workable around the year. They are not weather dependent, automatic cleaning and feeding, control in all THE PRODUCT/SERVICE functions with no electricity need. Green Energy is opening a new era of superior solar powered systems, Our primary target is Egypt where the annual market of solar water which are the first of their kind that can do, one, some, or all of the heating is 20,000 square meters; our secondary target is emerging 14 functions used for heating, sterilizing, distilling water, drying, markets where BOP hold USD 5 trillion in purchasing power. disinfecting smoking crops and space heating while empowering poor productivity. We contribute in protecting the environment by reducing poor reliance on depleting natural resources to get their needs. CAPITAL REQUIRED TO GENERATE FIRST SALE USD 50,000 VALUE PROPOSITION As a dryer, it allows the increase of quality, productivity and profitability FUNDING REQUIREMENTS of crops and improves food security. When used for water purification, it We are in need for USD 50,000 for establishing the company. We then reduces health care expenditure and helps lowering the rate of mortality assume we can quickly attract funding and collaborate with international of young children. organizations. STAGE OF DEVELOPMENT Prototype ready 15
  10. 10. Mulch & More ‫ملش أند مور‬ MANAGEMENT TEAM MULCH & MORE WILL ‫الفريـــــق اإلداري‬ INTRODUCE MULCH Esraa Haidar, General Manager ‫إســراء حيــدر‬ IN LEBANON AND THE MIDDLE EAST Kassem Jouni, Operations Manager ‫قاســم جونــي‬ Zakaria Zayour, Controller ‫زكــريا زيعــور‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Lebanon Being the first to introduce mulch in Lebanon and the Middle East, no direct competition is expected. However, we seek to oppose any kind of competition through our strong networking and relationship with governmental institutions, municipalities, agricultural cooperatives, and THE PRODUCT/SERVICE NGO’s; already we have established such links that have offered us sources of support, financing, and marketing. Mulch is a purely organic product that is made from leaves and wood chips that will be recycled instead of thrown away. The target market is basically all of Lebanon having an agricultural Mulch will reduce farmers’ costs and increase their crop yield and area of around 270,000 hectares. efficiency. Mulch conserves water and humidity in the soil and thus reduces the need for irrigation by around 40%. Also, mulch prevents the growth of harmful weedy plants and thus minimizes the cost needed CAPITAL REQUIRED TO GENERATE FIRST SALE to consistently remove them. USD 20,000 VALUE PROPOSITION FUNDING REQUIREMENTS Mulch is a cheap and easy to use product that will offer the farmers a Producing mulch is an easy process that doesn’t require a lot of capital quick return on investment. These three features: low price, practicality, or equipment. We are looking for a small-sized investment and in turn and quick return, are based on studies on Lebanese farmers’ preferences a quick return. and trends, the three most important factors farmers consider before buying any agricultural product. STAGE OF DEVELOPMENT Prototype ready 17
  11. 11. Solar Skylight ‫سوالر سكاي اليت‬ MANAGEMENT TEAM SOLAR SKYLIGHT HAS A ‫الفريـــــق اإلداري‬ UNIQUE WINDOW STRUCTURE Adrian Kitai, Inventor ‫ادريــان كيتــاي‬ DESIGNED TO USE THE ENERGY OF THE SUN TO Rafik Loutfy, Enterprise Advisor ‫رافيـق لطفــي‬ GENERATE ELECTRIC POWER, WHILE OPTIMIZING THE Mazin M. Batarfi, Co-Founder ‫مازن محمــد باطرفـي‬ INTERIOR ILLUMINATION Raaid M. Batarfi, Co-Founder OF BUILDINGS AND ‫رائـد محمـد باطرفـي‬ ENHANCING ITS AESTHETIC Salman K. Bawa, Co-Founder APPEARANCE ‫سلمـان بــاوا‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Saudi Arabia ‘Siraj’ concentrates light onto solar cells, improving solar power efficiency by 40%. The concentration technology is made from optical elements; this is our competitive advantage as it allows light to pass THE PRODUCT/SERVICE through, simultaneously illuminating the building interior. ‘Siraj’ looks exactly like thermopane windows, hence maintaining the aesthetics of ‘Siraj’, the durable, esthetically pleasing and electricity generating solar the building. window. Its patented structure allows for 25% reduction in production costs and 40% increase in solar power efficiency. With a life warranty Our initial markets include North America, Europe and Middle East of 20 years, the ‘Siraj’ amazingly looks like the existing thermopane followed by Japan. The market size is USD 1.75 billion. window. ‘Siraj’ is the aspirin to the pains of the green community constructors, who can now use the product in glass (curtain wall or building envelope) buildings. CAPITAL REQUIRED TO GENERATE FIRST SALE USD 20,000,000 VALUE PROPOSITION Esthetically pleasing; light modulating; electricity generating; affordable FUNDING REQUIREMENTS and comfortable solar window With the valuation of Solar Skylight at USD 44.48 million, we are requesting for USD 20.60 million in investments to build a manufacture STAGE OF DEVELOPMENT in Saudi Arabia. Prototype ready 19
  12. 12. ENGINEERING 2. The Little Engineer p.22 Transformer Buildings p.24 Projects listed in alphabetical order 21
  13. 13. The Little Engineer ‫المهندس الصغير‬ MANAGEMENT TEAM THE LITTLE ENGINEER IS THE ‫الفريـــــق اإلداري‬ LIFETIME EDUCATION FOR KIDS Rana El Chemaitelly, General Manager AND TEENS WITH HANDS- ‫رنـا الشميطـلي‬ ّ ON LEARNING ACTIVITIES Albert Shamieh, Marketing Manager ‫البيـــر شاميـــة‬ Nadia Alamah, Branch Manager ‫ناديــة عالمــة‬ Marwa Harb, Branch Manager ‫مـروة حــرب‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Lebanon The Little Engineer’s offerings are intended to be viewed as unique, creative, educational to the participants, affordable to the parents, and reflecting technological innovations. The Little Engineer is first center in Lebanon aiming to spread awareness on environmental issues among THE PRODUCT/SERVICE kids and teens, mainly highlighting the renewable energy resources that fuel our revolutionary program and exposing young minds to new The Little Engineer is an after-school edutainment center which innovations in the field of robotics, trying to bridge the gap between introduces kids and teens [age 4-16+] to pre-engineering courses such schools and universities. as robotics, physics, electricity, electronics, renewable energy and more. Students enrolling in one of the offerings will visit the center once per The will is to expand locally as well as regionally in the near future. The week, for 8 successive sessions closing with a competition. This center market value is USD 500,000 per year. guarantees a friendly atmosphere where children can have fun while learning and building skills with the help of qualified staff. The course fee is $200. CAPITAL REQUIRED TO GENERATE FIRST SALE USD 80,000 VALUE PROPOSITION The aim of the Little Engineer is to expose the largest number of kids and FUNDING REQUIREMENTS teens to the world of Robotics and renewable energy , introducing them to USD 200,000 in loan the how and wow of science, technology, engineering and mathematics in a friendly atmosphere, preparing them for the challenging future. STAGE OF DEVELOPMENT Operational 23
  14. 14. Transformer Buildings ‫البناء المتحول‬ MANAGEMENT TEAM TRANSFORMER BUILDINGS IS ‫الفريـــــق اإلداري‬ A PIONEERING AUTOMATED Sanaa Hassan, Director of Business Development SOFTWARE SOLUTION FOR ‫سنـاء حسـن‬ THE AEC MARKET Sherif Mostafa, Director of R&D ‫شـريف مصطفـى‬ Manar Eldaly, Director of Sales & Marketing ‫منـــار الدالــى‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Cairo, Egypt Our products present a new technology that enables the computer system to extract useful information from the graphical data on the computer display such as pictures, drawings or 3D models in a manner that matches, or even exceeds, human ability. Accordingly, it THE PRODUCT/SERVICE saves users’ time and effort and reaches optimized building designs that are almost impossible to be reached using other software products. Our products are intelligent software solutions for architects and engineers that enable generating the architectural and structural Our geographical target market is the USA and the MENA regional designs of buildings in an automated manner while saving a huge markets that were estimated to be worth USD 1.5 billion in 2009. amount of time and effort for designers and reducing the cost of construction dramatically. CAPITAL REQUIRED TO GENERATE FIRST SALE VALUE PROPOSITION USD 140,000 Our innovative software products help in reaching the most optimized alternative of a building design that is almost impossible to be reached FUNDING REQUIREMENTS using the traditional design processes with commercially available The size of investment we are looking for is USD1,000,000. software products in the market. STAGE OF DEVELOPMENT Prototype ready 25
  15. 15. HEALTHCARE 3. Angel Eye p.28 BioBusiness p.30 Dental Vision p.32 e-Saudi Healthcare p.34 Novel Med p.36 Projects listed in alphabetical order 27
  16. 16. Angel Eye ‫انجل اي‬ MANAGEMENT TEAM ANGEL EYE DEVELOPS A ‫الفريـــــق اإلداري‬ NON INVASIVE, HANDHELD, Mohamed Zaky, Founder & General Manager MOBILE NEURO-MONITOR ‫محمـــــد زكـــى‬ FOR MEASURING THE LEVEL Mohamed El Abd, Technical OF CONSCIOUSNESS (LOC) Manager ‫محمـــد العبـــد‬ OR DEPTH OF ANESTHESIA DURING ANESTHETIC Tamer El Abd, Sales Manager ‫تامـــر العبـــد‬ PROCEDURES LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Egypt This product targets the healthcare market specifically hospitals and clinics offering surgeries under anesthesia. Anesthesiologists are our main customers. We will begin with the local market and then expand exponentially to the Middle East, Africa, and then Europe and USA after THE PRODUCT/SERVICE fulfilling their regulations. Few companies work in advanced neuro-monitoring field. Competition is Neuro-monitor for monitoring the level of consciousness in the brain getting harder by time due to development of highly advanced products/ through data acquisition from the EEG signals of the anesthetized or services. Our aim is to begin in this relatively new area of neuro-science sedated patient is an essential tool for assisting the anesthesiologist, and have our own R&D in fields like Anesthesia Monitoring, BCI (Brain monitoring the brain activity, customizing anesthesia dosage for each Computer Interface), and TTD (Thought Translation Device). patient and putting standards for the anesthesia process. VALUE PROPOSITION CAPITAL REQUIRED TO GENERATE FIRST SALE USD 200,000 - True Point of Care (PoC) solution that offers essential monitoring for the anesthesiologist - Large Graphical dats presentation FUNDING REQUIREMENTS - Customization to Arab world Any initial investment will help us begin the project and establish our company. STAGE OF DEVELOPMENT Conceptual 29
  17. 17. BioBusiness ‫بيوبزنس‬ MANAGEMENT TEAM BIOBUSINESS PROVIDES ‫الفريـــــق اإلداري‬ INNOVATIVE, RELIABLE AND Islam Badreldin, R&D and Information Manager AFFORDABLE SOLUTIONS FOR ‫اسالم بدر الدين‬ HEALTH MONITORING Amr Elwakeel, HW Lead Engineer AND PERSONAL HOME ‫عمر الوكيل‬ HEALTHCARE Mostafa Elwakeel, General Manager ‫مصطفى الوكيل‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Egypt For tier 1 competition who are using the minimally invasive technique, their meters have huge running expenses due to the disposable sensors used. In addition, the need to insert the micro-needle of the disposable sensors under the skin causes a slight patient discomfort. This puts the THE PRODUCT/SERVICE tier 1 competitors at a relative disadvantage compared to us. For the direct tier 2 competition, all the competitors have a problem in the The solution being developed by BioBusiness for the continuous accuracy of their non-invasive glucose meters. To solve this problem, monitoring of blood glucose is a small product that will fit into a hand- the research team at BioBusiness is developing a new approach for held battery-operated ergonomic shape. The product is comprised measuring glucose that combines three different predictors. of two pieces, the gBracelet is worn anywhere on the arm and is the main measurement sensor which transmits the glucose measurements The global market size can be rudimentarily estimated to be USD 900 wirelessly to the gMon hand-held device. The gMon is the main display million. The European market was estimated by Frost & Sullivan to be device. It displays the continuous curve of blood glucose levels, keeps USD 55 million in 2009. track of the glucose level trends, and produces alarms of current/ predicted glycemic highs or lows. CAPITAL REQUIRED TO GENERATE FIRST SALE VALUE PROPOSITION USD 500,000 Offering a continuous blood glucose monitoring solution gives us an immediate advantage over finger-stick glucose meters. A patient FUNDING REQUIREMENTS measuring their blood glucose levels using a finger-stick glucose meter USD 780,000 (CapEx + OpEx) can easily miss a peak. This is because they usually measure only 3 to 4 times a day. By providing the continuous monitoring, the patient can never miss a peak, therefore achieving better control of their blood glucose level. STAGE OF DEVELOPMENT Conceptual 31
  18. 18. Dental Vision ‫دنتال فزيون‬ MANAGEMENT TEAM DENTAL VISION ENABLES ‫الفريـــــق اإلداري‬ DENTISTS AND DENTAL Marwan Bitar, CEO ‫مـروان بيطـار‬ LABORATORIES TO IMPROVE THEIR OVERALL Rodrigue Faddoul, Chief Knowledge Officer QUALITY STANDARDS, ‫رودريـغ فضـول‬ THROUGHOUT RESPONSE Imad Khoury, CTO TIME, AND PATIENT/ ‫عمـاد خـوري‬ CLIENT RELATIONSHIP MANAGEMENT LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Lebanon The global dental industry is a USD 16 billion market with an average growth of 8%. Dental Vision will be offering a full solution instead of a visual tool for shading. Moreover, our solution is meant to significantly decrease human mistakes that happen during the shading process. THE PRODUCT/SERVICE Our solution is based on a computer vision approach, a proprietary database, a unique shading technique, machine learning algorithms Dental Vision’s solution allows dentists and dental labs to collaborate and a web communication tool that will provide communication and fully in a redesigned shading process. The system combines an image- transaction efficiency, as well as minimal social network features. Our capturing device, a computer recognition software and a unique web technology will also allow for time and cost reduction. communication platform that enables dentists to automatically provide dental laboratories with the exact procedure to shade a prosthesis. CAPITAL REQUIRED TO GENERATE FIRST SALE VALUE PROPOSITION USD 220,000 Dental Vision offers a redesigned shading process giving the dentist quality control over the supplier’s work, a computer aided efficiency FUNDING REQUIREMENTS based on a unique proprietary database, a user friendly experience and We are looking for a total investment of USD 550,000 separated in 3 a unique web communication platform. injections. STAGE OF DEVELOPMENT Conceptual 33
  19. 19. e-Saudi Healthcare ‫العناية الطبية السعودية‬ MANAGEMENT TEAM E- SAUDI HEALTHCARE IS AN ‫الفريـــــق اإلداري‬ INDEPENDENT IT HEALTHCARE Abdullah Al-Hammad, CEO ‫عبـد اللـه الحمــد‬ COMPANY WORKING WITH MAJOR IT HEALTH CARE Abdelgader Habibullah, COO ‫عبـد القـادر حبيـب الـله‬ VENDORS TO PROVIDE CLIENTS WITH E-HEALTH Baha’ Qubbaj, COO ‫بهــاء قبــاج‬ CARE SERVICES Adnan A. Al-Tunisi, CIO ‫عدنــان التونــسي‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Riyadh, Saudi Arabia (1) Local presence (2) unmatched support (3) enhanced quality of service (4) field proof of concept (5) competitive pricing for products and services (6) knowledge in internal governmental processes and THE PRODUCT/SERVICE regulations (7) closer to customers e-Saudi Healthcare is an independent IT healthcare company working Our target market consists of all medical facilities, primary clinics, and with major IT health care vendors to provide clients with Certified health government regulators in the GCC. It is estimated at USD 8 Health Integration Products, Clinical Data Repositories (CDR), Medical- million: 2.5 billion (MOH Hospitals) + 1.5 billion (MODA Hospitals) + Grade Network/Infrastructure, Healthcare Information Technology 500 million (NGHA Hospitals) - 3.5 billion (Private Healthcare Sector) (HIT) Consultancy & Medical Systems Integration Services and RHIO (Regional Health Information Organization) Designs. Clients will be offered preliminary assessment services through e-Saudi Healthcare CAPITAL REQUIRED TO GENERATE FIRST SALE portal where they will register on-line and provide the necessary check USD 250 million - USD 300 million list that will enable our company to draw an overview roadmap that meets clients’ expectations. FUNDING REQUIREMENTS VALUE PROPOSITION USD 250 million - USD 300 million - Enhance utilization of the collected patients’ and hospital operations’ data to better provide health care services with minimal cost - Better utilize the costly health care professionals and provide remote health care services STAGE OF DEVELOPMENT Conceptual 35
  20. 20. Novel Med ‫نوفل ميد‬ MANAGEMENT TEAM NOVEL MED IS A ‫الفريـــــق اإلداري‬ BREAKTHROUGH SOLUTION Ehab Shalaby, President & CEO ‫إيهــاب شلبــى‬ TO STOP BACK PAIN Cherif Algreatly, CTO ‫شريــف الجريتلــى‬ Yasmin Abdelmaksoud, VP of Marketing ‫ياسميــن عبد المقصــود‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Cairo, Egypt Our product “the sensitive pad” is an inexpensive portable device that can be used away from the computer while sitting at work, home, school, or hospital giving immediate vocal instructions that help the user to improve his/her sitting habits. This advantage of our product THE PRODUCT/SERVICE enables us to compete in the market of the back pain devices and tech- nologies that were estimated to reach USD 2 billion in 2009 according NovelMed introduces an interactive sitting system comprised of a to the American National Institute of Health (ANIH). sensitive pad that can be placed on an ordinary chair to measure the dynamic forces exerted on different parts of the back and buttocks during sitting. The sensitive pad can be connected to the computer CAPITAL REQUIRED TO GENERATE FIRST SALE to create a 3D simulation for the user’s spine while s/he is sitting on USD 200,000 the chair. The cumulative data enables generating a user’s personal report describing his/her bad habits during prolonged sitting that might influence spine diseases. FUNDING REQUIREMENTS The size of investment that NovelMed is looking for is USD 800,000. VALUE PROPOSITION Our product gives an immediate feedback that helps the user to im- prove his/her sitting habits. It evaluates the used chair and helps dis- abled people to avoid skin breakdown and pressure ulcers. Moreover, it enables physicians to accurately diagnose and treat back pain. STAGE OF DEVELOPMENT Prototype ready 37
  21. 21. INTERNET BASED SOLUTIONS 4. Arabic Coach p.40 Content Distribution Solutions p.42 Coders Cloud p.44 Eskuila p.46 E-t3allam p.48 Searag p.50 Vastry p.52 Projects listed in alphabetical order 39
  22. 22. Arabic Coach ‫المدرب العربي‬ MANAGEMENT TEAM ARABIC COACH IS AN ONLINE ‫الفريـــــق اإلداري‬ PLATFORM THAT WILL Amad Almsaodi, CEO ‫عماد المســعودي‬ CONNECT STUDENTS WHO WANT TO LEARN ARABIC Mohamed Almussaabi, COO ‫محمـد المصعبــي‬ ONLINE FROM ALL OVER THE WORLD WITH TEACHERS Saeed Alfagieh, CTO ‫سعيــد الفقيــه‬ FROM THE MIDDLE EAST LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Yemen Looking at the market from a strategic point of view, we noticed two competitive clusters: one that focuses on controlling market share by offering several languages to students and another that focuses on teaching Arabic via traditional teaching methods. Our skilled THE PRODUCT/SERVICE management team and our unique service offering position us to lead the market in the area of service quality. Arabic Coach will enable students to browse teachers’ video based portfolios and schedule virtual teaching sessions with the desired Our target market is Online Arabic Education. We estimate the current teachers. The online teaching sessions are fully interactive and each size of this sector at USD 5 million with a growth rate of 12%, and we teacher can determine his own hourly rate, and Arabic Coach gets 15% estimate the size of the overall Arabic Learning market at USD 1 billion. of the teachers’ profits. The teachers will be provided with a suggested The online sector is growing at a higher rate than the total Arabic curriculum, lesson plans, and assessment tools, but they will have Learning market. the freedom to use their own methods. All teachers will go through a screening session before their profile goes live on our system. Also, we will have a sophisticated teacher rating system to reward high quality CAPITAL REQUIRED TO GENERATE FIRST SALE teaching methods. USD 100,000 VALUE PROPOSITION FUNDING REQUIREMENTS We will provide the students with affordable and flexible conversation Arabic Coach is seeking an investment of USD 100,000 in return for based learning opportunities, and we will provide the teachers with 25% equity. Our ideal partner is an investor who is willing to be a access to students worldwide who will provide them with flexible mentor. freelance job opportunities. STAGE OF DEVELOPMENT Conceptual 41
  23. 23. Audacia Engineering Group ‫مجموعة اوداسيا الهندسية‬ MANAGEMENT TEAM AUDACIA ENGINEERING ‫الفريـــــق اإلداري‬ SUPPORTS PEER-TO-PEER Anwar Al-Hamra, President ‫انــور الحمـرا‬ CONTENT DISTRIBUTION Raghid El-Yafouri, Marketing Director ‫رغيـد اليعفـوري‬ Arnaud Legout, System Designer ‫ارنـود ليغـود‬ Chadi Barakat, System Designer ‫شـادي بركـات‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Lebanon Our vision is to be the leading provider of P2P-CDS in the Middle East and Europe. However, we seek to pilot the service in Lebanon. In Lebanon, the obvious competition to the P2P-CDS is the current client- THE PRODUCT/SERVICE server approach to digital content distribution over the Internet. The strength of this competing service is that it’s the only one available at This is an application supporting peer-to-peer content distribution; a this time and it’s implemented by almost all online content providers of software program offered by online content providers to be installed the target market. Its weakness is that it fails during high volume traffic. by their respective customers seeking access to certain content. This application will use P2P algorithm to identify multiple sources of the client’s content and direct the user to the available peer sources to download requested content instead of the primary originating server. CAPITAL REQUIRED TO GENERATE FIRST SALE USD 90,000 VALUE PROPOSITION P2P-CDS provides a solution to organizations that are facing problems FUNDING REQUIREMENTS from the flash crowd phenomena and/or those content providers who The requested funding to support the P2P-CDS business startup is USD wish to reduce their up-keeping costs to manage the storage and 90,000. USD 50,000 of the total requested funding is needed at the distribution of these digital content. start of operations. The remaining USD 40,000 must be secured by the beginning of the second half of the first year. STAGE OF DEVELOPMENT Conceptual 43
  24. 24. Coders Cloud ‫كودرز كالود‬ MANAGEMENT TEAM CODERS CLOUD IS A ‫الفريـــــق اإلداري‬ DRAMATIC EVOLUTION OF THE Beyram Belhaj Amor, Executive Partner CONCEPT OF FREELANCE ‫بيــرم بلحــاج عمــر‬ MARKETPLACE WITH Taher Belhaj Amor, Partner GLOBAL POTENTIAL ‫طـاهـر بلحـاج عمـر‬ Wathek Belhaj Amor, Partner ‫واثــق بلحـاج عمــر‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Tunisia Our solution is designed in its first phase to the “French speaking mar- ket” but is naturally extendable to other markets given it is available in the corresponding languages. Based on a conservative estimation, and using the leading equivalent classical freelance marketplace websites in THE PRODUCT/SERVICE France, the market generated around USD 5 million revenues in 2009 and is growing at rates close to 25%. CodersCloud will function as a freelance marketplace which will bring CodersCloud is designed around a new marketing strategy which is together: possible to implement because of our efficient cost structure. (1) A large community of internet based services providers: web One can see that wages accounts for the bulk of the expenses of our developers, software engineers, computer science specialists, marketing business and, since our direct competitors rely on human resources designers, etc … (2) Clients who want to have the best offers in these based in France, this gives us a substantial competitive advantage. domains: They will have a large cloud of providers energized with a new incentive system and who will compete to respond and make the most interesting offers CAPITAL REQUIRED TO GENERATE FIRST SALE USD 100,000 VALUE PROPOSITION (1) A better user experience, secure transactions and a more efficient FUNDING REQUIREMENTS cost structure. This cost structure gives CodersCloud the possibility to In order to secure a positive working capital over the first 2 years, we implement a new marketing strategy via a Recursive Incentive System estimate that we will need USD 150,000. (RIS) (2) The RIS: designed to align the users’ interests; intends to extend the base of users efficiently; tailored around the maximization of 2 key factors in freelance marketplaces: the number of users and the revenue generated per seller STAGE OF DEVELOPMENT Conceptual 45
  25. 25. Eskuila ‫اسكويلة‬ MANAGEMENT TEAM ESKUILA IS A STATE-OF-THE- ‫الفريـــــق اإلداري‬ ART, LIVE AND INTERACTIVE Hamid Chbouki, CEO ‫حميــد الشبوكــي‬ E-LEARNING SOLUTION Tatiana de Kerros, Chief Community Officer ‫تاتيانــا دي كـــروس‬ Issam Lahlali, CTO ‫عصــام لهــاللي‬ Mohammed Janbar, Chief Engineer ‫محمـد جنبـار‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Morocco Competitive Advantage: No limit on students or educators number; ed- ucational institutions can use the platform; multi-lingual solution; wide selection of subjects; “Pay As You Go” billing model; no commission charged on generated income. THE PRODUCT/SERVICE Geographical Target Market: Eskuila will start operations in Canada. Eskuila is an e-Learning platform that allows educators and schools to We will target the language education industry as our primary niche offer their courses and seminars on-line and participants to enroll in market. Its value is USD 364.8 million (2008). those classes. Educators and educational institutions will have a state-of-the-art solution to manage their courses, schedules and students, along with CAPITAL REQUIRED TO GENERATE FIRST SALE live web-conferencing capabilities. Eskuila anticipates requiring USD 60,000 to provide for the launch Participants will be able to join virtual classes, select courses and phase. educators, and access didactic material. FUNDING REQUIREMENTS VALUE PROPOSITION A personal equity of USD 2,000 was the first round of cash put into Eskuila offers an e-Learning solution for educators and institutions. Its Eskuila. In March 2010, the Canadian Youth Business Foundation, value proposition revolves around: granted Eskuila a loan of USD 15,000. We intend to raise the remain- - “Live” web-conferencing solution ing USD 43,000 through investors. - “Pay As You Go”; users only pay for the time spent on Eskuila - Knowledge broadcasting market place STAGE OF DEVELOPMENT Prototype ready 47
  26. 26. e-t3allam ‫إ–تعلم‬ MANAGEMENT TEAM E-T3ALLAM IS THE FIRST ‫الفريـــــق اإلداري‬ ONLINE EDUCATION Dima El Khouri, PR & Marketing Manager SUPPORT IN THE MIDDLE ‫ديمــا الخــوري‬ EAST FOR A DEEPER Jad Tamer, Education Specialist UNDERSTANDING OF ‫جــاد تامــر‬ EDUCATION Elie Assaf, CEO ‫ايلــي عســـاف‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Lebanon (1) We will follow the Lebanese official curriculum (2) Our availability in various points of sale (3) We are the pioneers in this concept on the local level (4) We will always provide an outstanding quality of teachers THE PRODUCT/SERVICE (5) We will always maintain diversity in the content and sections available on the website The E-t3allam website provides online academic after school support for (6) We have a great background in dealing with students and NGO’s students in grades 9-12. It is highly interactive and participatory through Injaz and connection with schools with a youth-friendly design and content, in order to encourage their (7) We will ensure a continuous R&D to always match the market trends academic pursuit. and technological updates VALUE PROPOSITION Geographical target market is Lebanon and its whole value over all the (1) An educational support tool that all of our clients can benefit to provinces is approximately USD 1,500,000. enhance their skills (2) A new way of learning that will change the vision of students to CAPITAL REQUIRED TO GENERATE FIRST SALE education USD 198,552 (3) A place to share private works and arts so each user can express him/her self in a healthy way (4) A one-stop-shop for students who want to add value to their learning FUNDING REQUIREMENTS process We need USD 108,331 in start-up costs and USD 90,220 for first year operating expenses. STAGE OF DEVELOPMENT Conceptual 49
  27. 27. Searag ‫سراج‬ MANAGEMENT TEAM SEARAG IS AN ‫الفريـــــق اإلداري‬ EDUCATIONAL CONTENT Yasser Tawfik, Director ‫ياسـر توفيـق‬ CREATOR COMPANY THAT AIMS TO DEVELOP THE Marwa Soud, Technical Manager ‫مـروة سعـودى‬ CONTENT OF THE ARAB REGION LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Egypt High quality created content; competitive prices; localization to our region and language needs; innovative ideas; specialization in science, technology, engineering, electronics, robotics, creativity, innovation, entrepreneurship and life skills THE PRODUCT/SERVICE Searag targets the educational content creation market in the Arab Searag provides content services and products including content region which is around USD 214 million. creation, management, development, localization, translation, training, selling products, create and manage events and competitions at both educational and professional sectors in the fields of science, CAPITAL REQUIRED TO GENERATE FIRST SALE technology, engineering, electronics, robotics, creativity, innovation, USD 50,000 entrepreneurship and life skills. FUNDING REQUIREMENTS VALUE PROPOSITION USD 250,000 in angel funding or venture capital approach Innovative; educational; Arab region oriented content with high quality; competitive price within specialized areas; provided in attractive forms like curriculums, competitions, exhibitions, science centers and camps; teachers diploma specialized in media like news and TV shows STAGE OF DEVELOPMENT Prototype ready 51
  28. 28. Vastry ‫فاستري‬ MANAGEMENT TEAM VASTRY IS A UNIQUE ‫الفريـــــق اإلداري‬ SPECIALIZED SEARCH Mohamed Hawass, Founder & CEO ‫محمــد حــواس‬ ENGINE THAT CONNECTS ONLINE PUBLISHERS AND Syed Muhammad Zahir, CTO ‫سيــد محمــد زاهــر‬ ADVERTISERS Hussam Hawass, Web Master ‫حســــام حــــواس‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Dubai, UAE Comparing to competitors, Vastry acts as a search tool not as an ad network. Thus, it adds a real value to media agencies or ad networks since advertisers can deal directly with the publishers and Vastry will not be involved during conducting the deal. This advantage will allow, first, THE PRODUCT/SERVICE advertisers to negotiate the best rates and, second, publishers can offer more ad solutions. Vastry is a unique specialized search engine that connects online publishers and advertisers. It enables online publishers to effectively Vastry is targeting a USD 58 million market of 300,000 specialized communicate their media kits with potential advertisers and bypass publishers. media agents. It also enables advertisers to search for the most targeted publishers with numerous online advertising solutions and provide them with all necessary information that they need in order to negotiate good CAPITAL REQUIRED TO GENERATE FIRST SALE advertising deals. USD 358,000 VALUE PROPOSITION FUNDING REQUIREMENTS (1) Enabling web publishers to increase their advertising sales through USD 772,000 connecting them with their prospective advertisers effectively and receiving email alerts upon prospective advertisers' registration (2) Enabling advertisers to have an access to wide range of publishers across many different industries and providing them with all information they need in less than 5 seconds (3) Enabling advertisers to have an access to numerous ad solutions which are not offered by our substitute competitors STAGE OF DEVELOPMENT Prototype ready 53
  29. 29. SOFTWARE 5. Algorithm Innovations p.56 EG-Bioinformatics p.58 IB- Interneting Behavior p.60 LèNO p.62 Live GPS p.64 Secure Data Innovations p.66 Yamama p.68 Projects listed in alphabetical order 55
  30. 30. Algorithm Innovations ‫ابتكارات خوارزمية‬ MANAGEMENT TEAM ALGORITHM INNOVATIONS IS ‫الفريـــــق اإلداري‬ A TECHNOLOGY PROVIDER Basil Ali, President & CEO ‫باسل علــى‬ FOR INNOVATIVE 3D INPUT DEVICES AND SOFTWARE Cherif Atia, VP & CTO ‫شــريف عطيــة‬ SOLUTIONS Hoda Rashad, VP of Business Development ‫هــدى رشــاد‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Cairo, Egypt Our advantage over our competitors is introducing inexpensive prod- ucts that are easy-to-use without a need to re-educate the consumer. Moreover, our products interact with the OS directly which means there is no need to install a special driver on users' computers like other com- THE PRODUCT/SERVICE petitors. Our primary geographical target market is the US market valued in ex- Algorithm Innovations introduces innovative 3D computer mouses and cess of USD 2 billion for input devices used for 2D applications and has software solutions that enable users to interact faster and simpler with been pegged as a USD 479 million for 3D applications while increas- 3D computer applications such as CAD, gaming, and virtual reality ing at a healthy 41% compound annual growth rate. applications, in addition to increasing productivity of regular, non-3D applications like Office, internet, and other web-based applications. CAPITAL REQUIRED TO GENERATE FIRST SALE VALUE PROPOSITION USD 120,000 The key feature of our product is increasing users' productivity by saving their time and effort in achieving various tasks during interacting with FUNDING REQUIREMENTS both complex 3D and regular 2D computer applications. Algorithm Innovations is currently seeking USD 500,000 in this first round of investment. STAGE OF DEVELOPMENT Operational 57
  31. 31. EG-Bioinformatics ‫إي جي معلوماتية حيوية‬ MANAGEMENT TEAM EG-BIOINFORMATICS ‫الفريـــــق اإلداري‬ PROVIDES INNOVATIVE AND Moustafa Ghanem, Chairman & CEO COST EFFECTIVE SOLUTIONS ‫مصطفــى غانــم‬ FOR GENOMICS DATA Mohamed Abouelhoda, CSO MANAGEMENT AND ‫محمـد أبوالهـدى‬ ANALYSIS TARGETING Sameh El-Ansary, CTO REGIONAL AND GLOBAL ‫سامـح األنصـاري‬ MARKETS Mohamed El-Kaliouby, Development Manager ‫محمـد القليوبـي‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Egypt The global bioinformatics market size reached USD 3 billion in 2010 and will grow up to USD 8 billion in 2014 (Business Insights, 2009). Our estimates are USD 3 million for Egypt and USD 24 million for the region in 2010 with CAGR 30-40%. THE PRODUCT/SERVICE EG-Bioinformatics will be the first Arab bioinformatics company provid- ing genomics data management and analysis services in the region. EG-Bioinformatics provides software products and services for genomics With a better cultural fit and local presence we aim to fill a gap in this data management and analysis. Its products include novel software market. Globally, EG-Bioinformatics provides novel and cost effective programs for comparative genomics with applications in healthcare, solutions. Novelty is based on the recognized founders’ research. Cost- agriculture, and pharmaceuticals. Its services include cloud-based data effectiveness is based on the cheaper development base in Egypt. management and analysis, development of customized solutions on behalf of global customers, and conducting data analysis on behalf of regional customers. The business model is based on ‘pay-per-use’ CAPITAL REQUIRED TO GENERATE FIRST SALE basis, subscription, or licensing. USD 100,000 VALUE PROPOSITION FUNDING REQUIREMENTS EG-Bioinformatics provides cost-effective services and easy-to-use USD 50,000 is required; the founders will cover the other USD 50,000. solutions, as customers save local investment in human capacity and computing power. Our software products, steming from the academic research of the founders, provide novel and efficient methods for man- aging and analyzing large datasets. STAGE OF DEVELOPMENT Prototype ready 59
  32. 32. IB - Interneting Behavior ‫اي بي - إنترنتينغ بيهافيور‬ MANAGEMENT TEAM INTERNETING BEHAVIOR IS THE ‫الفريـــــق اإلداري‬ BEST CHOICE TO SYNERGIZE Hazem M. Gebeily, Founder & CEO ‫حـازم محمـد رفعــت‬ YOUR KNOWLEDGE ASSETS Motaz Al-Agamawi, Founder & CCO ‫معـتـز عـالء العجمـاوي‬ Mohamed Nayer, Founder & CTO ‫محمــد نايــر قطــري‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Egypt The web analytic market was USD 363 million in 2008 and is expected to reach USD 953 million in 2014. The “Listening Platform” as a seg- ment of the web Analytics industry is in its infancy - with no dominant THE PRODUCT/SERVICE players, yet starving for high quality products. Depending on our learn- ing algorithm based on high quality NLP technologies especially in Ara- IB-Rater is a social conversation monitoring and analyzing tool. IB- bic, we will guarantee higher accuracy. Intelligent advanced reporting, Rater tracks social and conversation media (social networks, blogs, based on new behavioral and statistical modeling techniques and ad- micro blogs like Twitter, discussion forums, RSS feeds, user defined, etc), vanced representation layer, will give IB Rater a great edge. IB-Rater identifies, listens to, and participates in the distributed conversations targets different customers segment through customizable competitive about a particular brand, product or issue, with emphasis on quantifying licensing schema. the trend in each conversation’s sentiment and influence. IB-Rater combines latest technologies and most efficient algorithms to provide the highest quality of knowledge. CAPITAL REQUIRED TO GENERATE FIRST SALE USD 500,000 for the proof of concept and USD 1.5 million to finance VALUE PROPOSITION the development of IB-Rater IB-Rater is an easily configurable and self management tool with a robust platform that gathers conversations from various social media FUNDING REQUIREMENTS sources with the ability to interface results to internal custom data sourc- IB’s capital needs for initial proof of concept, structural growth and es. IB Rater has a fully fledged analytical dashboard and emerging market roll-out are at USD 5 million. issue alerter through instant messaging or e-mail. STAGE OF DEVELOPMENT Conceptual 61
  33. 33. LèNO - IT & Business Solutions ‫لينو للحلول التكنولوجية والتجارية‬ MANAGEMENT TEAM LENO IS DEDICATED TO ‫الفريـــــق اإلداري‬ OFFERING IT AND BUSINESS Omar Karram, President & IT Manager SOLUTIONS THAT PROVIDE ‫عمــر اسحــق كــرام‬ QUALITY SERVICES WITH Naheel Hashem Zaben, Marketing VALUE PRICING & Sales Manager ‫نهيــل هاشــم الزبــن‬ Lina George Rabadi, PR Manager ‫لينــا جــورج ربضــي‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Bethlehem, Palestine There is insignificant competition in the same sector’s of operation as LeNO. Most existing competitors are either purely IT companies or purely consultancy companies. No competitor combines both sectors of operation. Potential competitors could enter the market. Nevertheless, THE PRODUCT/SERVICE the success of LeNO lies in the management team. The prime product to be developed is a tailor-made e-self assessment Our geographical target market is the Higher Educational Institutes in tool consisting of Course Level, Program Level, and Institutional Level Palestine and our future target market is the HEIs in the Middle East. The Assessment to be used by Higher Educational Institutions in Palestine current total market size is USD 920,000. to assess their existing systems, in addition to providing them with all factors and variables needed to do the assessment professionally. The tool aims at improving and upgrading quality and standards of CAPITAL REQUIRED TO GENERATE FIRST SALE education in Palestine. USD 65,000 VALUE PROPOSITION FUNDING REQUIREMENTS Our product will: The seed capital will come from owners’ investment and the prize - Improve Assessment process money from MIT Arab Business Plan Competition. - Clarify current status to understand and improve student learning - Insure quality to all departments and programs STAGE OF DEVELOPMENT Conceptual 63
  34. 34. Live GPS ‫نظام ج. ب.س المباشر‬ MANAGEMENT TEAM LIVE GPS IS A REVOLUTIONARY ‫الفريـــــق اإلداري‬ NEW GPS SYSTEM FOR Mahmoud Salaheldin, President & CEO MOBILE PHONES ‫محمــود صــــالح الــــدين‬ Rasha Ahmed, VP of Marketing ‫رشــا أحمــد‬ Sherif Hassan, VP of Engineering ‫شريــف حســن‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Cairo, Egypt Live GPS is the only technology that presents the road directions on the actual, real-time, live pictures of the road on the mobile phone display. Live GPS application can be downloaded easily from the Web on various mobile phones such as the iPhone. Accordingly, our geographical target THE PRODUCT/SERVICE market can expand from US, Europe, and the Middle East to compete in the mobile phone application market that has been estimated to be Live GPS is a new solution that presents the road directions on the experiencing a 90+ per cent annual growth rate and projected to be actual, real-time, live pictures of the road on the mobile phone display valued at USD 13.8 billion in 2012. using the mobile phone camera in front of the car driver. Moreover, it detects any object on the road that may cause a car accident. It also recognizes the nature of the road: if it is unpaved or contains unsafe CAPITAL REQUIRED TO GENERATE FIRST SALE terrain such as lakes, train tracks, or the like. USD 150,000 VALUE PROPOSITION FUNDING REQUIREMENTS Our product is a unique mobile phone solution that serves an The size of investment we are looking for is USD 250,000. international growing market, eliminating the need to buy a GPS device and, accordingly, reducing the cost. It provides a real solution for decreasing the incidence of automobile accidents. STAGE OF DEVELOPMENT Prototype ready 65
  35. 35. Secure Data Innovations ‫المعلومات لسالمة التجديد‬ MANAGEMENT TEAM SDI PROPOSES INNOVATIVE ‫الفريـــــق اإلداري‬ SOFTWARE PRODUCTS TO Adel Bouhoula, CEO ‫عـادل بوحولـة‬ SECURE INFORMATION SYSTEMS AND NETWORKS Amine Ben Khalifa, Director of Marketing & Sales ‫اميــن بــن خليفــة‬ Sonia Ouachani Ben Hamouda, Director of Finance ‫سنيــة وشــاني بــن حمــودا‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Tunisia SDI differentiates itself from all competitors by being the only industry player to focus specifically on the security of documents in desktops as well as in mobile devices. Our products will reduce costs for the THE PRODUCT/SERVICE customer as it will not require them to invest in security hardware or infrastructure. Our company will start by offering the following software complementary We will target ENA (Europe and North America) regions. This would im- security products: ply worldwide coverage through multinational companies’ subsidiaries - “File Protector”: A software that allows to protect the confidentiality presence all over the world. The size of this market is assessed about and the integrity of files on the computer by using as an I-key any USD 79 billion today. external memory device (such as USB flash drives, cellular phones, …) - “sPhonePro”: A software that allows protecting the integrity and confidentiality of data available on the smart phone. We will propose CAPITAL REQUIRED TO GENERATE FIRST SALE a version compatible with the iphone (the “iphonePro”) and a version USD 95,000 compatible with the Android (the “AndroidPro”). FUNDING REQUIREMENTS VALUE PROPOSITION All team members will assure up to USD 48,000. We will require about Our products integrate a new cryptographic algorithm (that we have USD 47,000 as funds. already patented in Europe) which enables a better strength and higher performance than AES (Advanced Encryption Standard) which is the most popular cryptographic algorithm. Microsoft is using this algorithm to develop its security items. STAGE OF DEVELOPMENT Prototype ready 67
  36. 36. Yamama ‫يمامة‬ MANAGEMENT TEAM YAMAMA DEVELOPS ‫الفريـــــق اإلداري‬ A NEW TREND OF Diya Khalil, Marketing Manager ‫ضيــاء خليــل‬ FLEET MANAGEMENT SOLUTIONS WITH THE Mohammed Abo Hashhash, Sales Manager ADDED VALUE OF SAFETY ‫خليفــة بـن أميــن‬ ENFORCEMENT AND Huda Serhan, General Manager DEVELOPMENT OF A FIRST ‫هــدى سرحــــان‬ OF ITS KIND MONITORING SYSTEM FOR THE GOVERNMENT SECTOR LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Dubai, UAE The Fleet Management Solutions market in the GCC is enormous but is hardly exploited by the current providers of these solutions due to the unnecessary complexity and relatively high prices of their products. THE PRODUCT/SERVICE Our systems' feasible price ranges strike a perfect balance between costs and benefits of the service, while unique safety enforcement The first line of systems saves lives while saving money for the companies and traffic monitoring systems are the perfect solution for the GCC that use our Fleet Management Solutions (FMS). Our systems will transportation authorities that are desperately looking to tackle their maximize the efficiency of running the vehicles of the participating problem of catastrophic vehicle accidents at a very affordable cost companies and reduce their running costs at the same time. Our second compared to currently adopted solutions. line of systems is designed for the use of transportation authorities to be installed partially or fully, over a country scale, to enforce abiding by the traffic rules everywhere inside the country and at all times. CAPITAL REQUIRED TO GENERATE FIRST SALE USD 750,000 VALUE PROPOSITION Our FMS will offer simplicity of implementation and use of their services FUNDING REQUIREMENTS with the added value of safety enforcement, while our line of systems USD 750,000 for transportation authorities will offer an array of safety enforcement and traffic management services with features that never existed before compared to the practicality and feasible costs of our services. STAGE OF DEVELOPMENT Conceptual 69
  37. 37. TELECOM 6. MMS Communications p.72 Mobilab p.74 Projects listed in alphabetical order 71
  38. 38. MMS Communications ‫م.م.س لالتصاالت‬ MANAGEMENT TEAM MMS IS THE FIRST TO OFFER ‫الفريـــــق اإلداري‬ A COMPLETE PACKAGE THAT Tony Maroun, Sales & Marketing Director ALLOWS OFFICE WORKERS TO ‫طونــي مــارون‬ TELECOMMUTE FROM ANY Barbar Mennah, Managing Director LOCATION ‫منــاع بربــر‬ Jason Samyia, Operations Director ‫جايسـن ساميـا‬ LOCATION OF COMPANY COMPETITIVE ADVANTAGE AND MARKET SIZE Lebanon The competitive advantage that MMS Communications will have is that its product has a very rigid and flexible structure that suits the needs of any company’s staff. The availability of all features in the package that THE PRODUCT/SERVICE we are offering renders the product unique and innovative. The found- ing team members have worked in major companies in Australia and MMS Communications will be offering a packaged solution for are very experienced in the ICT industry. businesses to enable their staff to operate from home. We will provide the hardware, the network, the data solution, the security, the Our target market is Beirut. Investors can nominate any other country/ applications access, and the monitoring. MMS Communications will location for implementing the solution. We estimate the monthly market also install a core platform to facilitate the communications between value in Beirut to be around USD 50 million and aim to achieve 3.5% telecommuters and business. Users can access information, initiate market share within five years. audio and video conferencing as well as share files and multimedia. VALUE PROPOSITION CAPITAL REQUIRED TO GENERATE FIRST SALE USD 1.5 million MMS Communications products will reduce the cost of facilities and traveling time for each participating user by up to 20%. In addition, a 20% productivity improvement can also be achieved for these users. FUNDING REQUIREMENTS We are looking at an initial amount of funding of the size of USD STAGE OF DEVELOPMENT 2.1 million Conceptual 73

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his booklet presents the semi-finalist teams of the third MIT Arab Business Plan Competition and highlights their business ideas. more info at


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