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The Leader in
Performance Advertising
Q : Have you ever received an e-mail saying you won a lottery or won
USD 50000000 ?
Q : how many of you have ever claimed ...
tyroo
who we are
$ ROI
Tyroo
Largest
Performance
solutions that
includes display,
visits, video and
app Installs.
Performance
based ad
netw...
Present across Top Smartphone Markets Globally
Delhi
Mumbai
Dubai
Singapore
Indonesia
Bangalore
South Africa
China
LATAM
L...
Our Reach (Mobile) 10 Billion Ad-requests
6 Billion Ad-requests
3 Billion Ad-requests
800+ Publishers,
10 Premium Publishe...
Brands that we work with
Digital
( Mobile /Online )
consumer
Conversion Funnel
Required Awareness
Prospecting & Look Alike
Required Awareness
Prospecting & Look Alike
Retarget non-rec...
Life cycle of a
Mobile/Online
Consumer
and TIF
Churn 
Time
Revenue(LTV)
- ve
+ve
0
-TOP Funnel
-New Users
-Highest CAC
-L...
Tyroo Products for Each Solution
Product Pricing Models Data Required Expected CAC
Tyroo NT ( Product Linked Ads)
Tyroo Ap...
Tyroo NT
( Product Linked Ads)
Tyroo
App Installs
Tyroo
Retargeting
Solution
Tyroo
Programmatic
Solution
Tyroo Product Suit
NT
( Product Linked Ads)
tyroo
Native Recommended Product Ads
inside App
More information about product
based on users interaction
Option for user to buy...
Different Formats for App Developers
LIFESTYLE
LAUNCHER
Based on their mobile App Design, Font, Layout
Offerwall
APP INSTALLS
tyroo
App Install
Developer
encodes the
Tyroo SDK
in the application
which allows to
track impressions,
clicks, installs etc.
Th...
Tyroo
PROGRAMMATIC
SOLUTION
Tyroo
RETARGETING
SOLUTION
We are not the first
one in Programmatic
& Re-Targeting but
WE ARE
DIFFERENT
in few ways
We are DIFFERENT in ...
Mobile First
GMV / Revenue Maximizer
More First Time Buyers
Self serve capability
Account manageme...
MOBILE FIRST
Dynamic ads that work on multiple screens
Any screen, any browser, any
app
Flash free dynamic HTML/ HTML5 ads...
HTML5 ADAPTIVE AD
HIGHER CART VALUE > MORE REVENUE
Algorithms and Creative's that focus on maximizing your revenue not just transactions
Rec...
DYNAMIC CREATIVE - EXAMPLE
100 $30 $3,000 80 $45 $3,600
Transactions ASP Revenue Transactions ASP Revenue
MORE NEW BUYERS - “TRUE” INCREMENTAL SALES
Bidding strategy to reach more new users versus repeat users
Ability to specify...
Thank You
Aman Bhalla
aman.b@tyroo.com
+971 56 1796276
www.tyroo.com
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Tyroo - The Leader in Performance Advertising

Aman Bhalla - Regional Director MENA
Sep 3, 2015 at Arab Affiliate Summit, Cairo, Egypt

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Tyroo - The Leader in Performance Advertising

  1. 1. The Leader in Performance Advertising
  2. 2. Q : Have you ever received an e-mail saying you won a lottery or won USD 50000000 ? Q : how many of you have ever claimed it ? Q : why affiliates / marketers do it ? A : E-mail marketers do it for 1. Fraud 2. E-mail verification Quote : It’s hard to find things that won’t sell online. - Jeff Bezos, Founder, Amazon
  3. 3. tyroo who we are
  4. 4. $ ROI Tyroo Largest Performance solutions that includes display, visits, video and app Installs. Performance based ad network that promises to deliver the clients last mile expectation. Competitively priced, brand safe inventory with high engaging formats. Dedicated full service account team that helps with campaign execution insuring maximum ROI.
  5. 5. Present across Top Smartphone Markets Globally Delhi Mumbai Dubai Singapore Indonesia Bangalore South Africa China LATAM LATAM Riyadh USA Malaysia
  6. 6. Our Reach (Mobile) 10 Billion Ad-requests 6 Billion Ad-requests 3 Billion Ad-requests 800+ Publishers, 10 Premium Publishers
  7. 7. Brands that we work with
  8. 8. Digital ( Mobile /Online ) consumer
  9. 9. Conversion Funnel Required Awareness Prospecting & Look Alike Required Awareness Prospecting & Look Alike Retarget non-recent (typically 15days+) visitors Required Engagement (Reach and Convert) Retarget recent (typically <15days) visitors Required Conversion Quality /Engagement matrix Solution Data Required Expected CAC To be determined based on channel of acquisition and user behavior thereafter None 6X Medium Quality Low LTV Medium Engagement Yes 3X High Quality High LTV High Engagement Yes X Comparative Solution and Cost Facebook Ads ( non view through ) Display Ads on Google Organic search results  Dynamic offer ads + Static Ads  Focus on acquiring new users  Dynamic Feed based ads  Focus on acquiring new buyers  Higher ROAS goal similar to non-branded search terms  Dynamic Feed based ads  Focus on driving transactions & revenue  ROAS goal similar to search campaigns
  10. 10. Life cycle of a Mobile/Online Consumer and TIF Churn  Time Revenue(LTV) - ve +ve 0 -TOP Funnel -New Users -Highest CAC -LOW Funnel -Existing Users/visitor -Lowest CAC - Mid Funnel - Old/Dormant Existing Users/visitor -Lowest CAC Retained  An action resulting in revenue generation for the business Product purchase /content consumption
  11. 11. Tyroo Products for Each Solution Product Pricing Models Data Required Expected CAC Tyroo NT ( Product Linked Ads) Tyroo App Installs Tyroo Programmatic Solution CPI CPC CPA None 6X Tyroo NT ( Product Linked Ads) Tyroo Programmatic Solution Tyroo Retargeting Solution CPC CPA Yes 3X Tyroo Retargeting Solution CPC CPA Yes X Solution Mobile CPI Mobile Native Ads (Both non Programmatic and Programmatic) Mobile Affiliate Marketing Programmatic Mobile Targeting ( Reach and Convert the User) Mobile Retargeting ( web and App)
  12. 12. Tyroo NT ( Product Linked Ads) Tyroo App Installs Tyroo Retargeting Solution Tyroo Programmatic Solution Tyroo Product Suit
  13. 13. NT ( Product Linked Ads) tyroo
  14. 14. Native Recommended Product Ads inside App More information about product based on users interaction Option for user to buy the product in two simple clicks Driving purchase via Product Discovery within Ad Format
  15. 15. Different Formats for App Developers LIFESTYLE LAUNCHER Based on their mobile App Design, Font, Layout Offerwall
  16. 16. APP INSTALLS tyroo
  17. 17. App Install Developer encodes the Tyroo SDK in the application which allows to track impressions, clicks, installs etc. The app is hosted on the Google play/App store Tyroo serves Ads to Android/IOS users and the App gets (Installed) onto the phone and is ready to use! User downloads and installs the application (which is reported) Google Play / App Store
  18. 18. Tyroo PROGRAMMATIC SOLUTION Tyroo RETARGETING SOLUTION
  19. 19. We are not the first one in Programmatic & Re-Targeting but WE ARE DIFFERENT in few ways
  20. 20. We are DIFFERENT in ... Mobile First GMV / Revenue Maximizer More First Time Buyers Self serve capability Account management Ecommerce  Inventory integration, Optimized ad templates  In Browser & In App advertising  Dynamic Ads that focus on maximizing revenue not just transactions  In built auto user segmentation with product recommendation engine  Mid funnel strategy to target more First Time Buyers  Higher incremental audience
  21. 21. MOBILE FIRST Dynamic ads that work on multiple screens Any screen, any browser, any app Flash free dynamic HTML/ HTML5 ads that run across all devices with ~2X higher CTR Mobile & connected devices optimized ad experiences Large selection of templates and easy customization
  22. 22. HTML5 ADAPTIVE AD
  23. 23. HIGHER CART VALUE > MORE REVENUE Algorithms and Creative's that focus on maximizing your revenue not just transactions Recommendation & portfolio optimization models to pick products that drive higher cart value Optimization of expected revenue not expected transactions Flexibility in algorithms to optimize to specific business goals (e.g. promote certain category growth) $
  24. 24. DYNAMIC CREATIVE - EXAMPLE 100 $30 $3,000 80 $45 $3,600 Transactions ASP Revenue Transactions ASP Revenue
  25. 25. MORE NEW BUYERS - “TRUE” INCREMENTAL SALES Bidding strategy to reach more new users versus repeat users Ability to specify different goal value for new users versus repeat users Higher bids for new users ensures increased reach and percentage to new users and consequently new user transactions Look alike modelling to expand beyond your own audience and drive new buyers cost effectively  Customer audience segment analyzed by algorithms to identify key characteristics / behaviours of this high value segment  Similar users identified and served ads on exchange/ direct publisher inventory
  26. 26. Thank You Aman Bhalla aman.b@tyroo.com +971 56 1796276 www.tyroo.com

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