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News and current affairs channels have the highest average advertising rates amongst FTA satellite channels in the Arab World
The average advertising rates of free-to-air satellite news and current affairs channels in the Arab world is US$ 5,219 for a 30-seconds advertisement during peak time. General FTA channels rates followed while music channels had the lowest rates. Ad rates remain quite low by global standards.
Arab Advisors Group’s analysis of advertising rates across 38 free-to-air satellite TV channels revealed that news and current affairs, general channels, movies and series channels have the highest average advertising rates amongst the FTA satellite channels in the Arab World. The average advertising rate for a particular time segment represents the mean advertising rate for a standard 30-second TV commercial spot (known as a TVC) in that time segment throughout the week.
A new report, “Satellite TV Advertising Rates in the Arab World 2010”, was released by the Arab Advisors Group on September 8, 2010 to the Strategic Research Service Media subscribers. This report can be purchased from the Arab Advisors Group for only US$ 1,200. The 62-page report, which has 58 detailed exhibits, provides detailed analysis of satellite TV advertising rates across 38 FTA satellite TV channels chosen as a representative sample of the total market.
The choice was also partially based on our surveys’ findings with respect to viewership, where the list includes very popular channels as well as much less popular ones. The categories in which the analyzed channels fall under are as follows: Children and Youth channels, General channels, Movies and Series channels, Music channels, News and Current Affairs channels, Religious channels and Sports channels.
Please contact the Arab Advisors Group to get a copy of the report’s Table of Contents.
Any investment in this report will count towards an annual Strategic Research Service subscription – Media should the service be acquired within three months from purchasing the report.
“News and Current Affairs channels, General channels and Movies and Series channels have the highest average advertising rates amongst the channel categories covered in this report. The fact that these channel categories have considerably higher advertising rates than the rest of channels could be attributed to a number of factors such as: high viewership and a wide variety of content” Ms. Noura Abdulhadi, Arab Advisors Senior Research Analyst, commented.
The Arab Advisors Group’s team of analysts in the region has produced 2,000 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom). To date, Arab Advisors Group has served 600 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm