Jordan Smartphone Survey 2011 - TABLE OF CONTENTS

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Smartphones constituted 41.6% of total cellular handsets in Jordan: New Jordan Smartphone Survey 2011.
The Arab Advisors Group concluded a ground breaking survey of cellular users in Jordan probing smartphones adoption and usage. The survey revealed that Symbian leads with 62% share of smartphones operating systems. iOS and Blackberry share the second place while Android came in third. Smartphone users also prefer the English language for their applications.
The Arab Advisors Group will conduct two other similar surveys in the UAE and Saudi Arabia in the coming 3-4 months.

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Jordan Smartphone Survey 2011 - TABLE OF CONTENTS

  1. 1.   Jordan Smartphone Survey 2011 Arab Advisors Group A member of the Arab Jordan Investment Bank Group AUGUST 2011 Analyst: Faten Bader This report has been delivered to Client to be used exclusively by its employees.  
  2. 2. Jordan Smartphone Survey 2011   Copyright notice: Copyright 2011 by Arab Advisors Group. All rights reserved. No material contained in this report may be reproduced in whole or in part without the prior written permission of the publisher. Any unauthorized use, disclosure, copying, selling, distribution or in any way transfer of any direct or indirect information from this report which is the property of Arab Advisors Group, removing, erasing or hiding from view any copyright, trademark, confidentiality notice, mark or legend appearing on Arab Advisors Group products or any form of output is strictly prohibited, and will be under legal responsibility. The information contained in this report has been obtained from sources we believe to be reliable, but neither its completeness nor accuracy can be guaranteed. Opinions expressed are based on our interpretation of the available information, and are subject to change. Feedback: Our clients’ satisfaction is of our utmost concern. We welcome all feedback regarding our research and products. Please send us your notes on this report, what you found useful in it and future research directions that would help you in your business. Send feedback emails to: arabadvisors@arabadvisors.com © 2011 Arab Advisors Group Reproduction Prohibited  
  3. 3. Jordan Smartphone Survey 2011   Table of Contents Section I: Introduction and Background ....................................................... 1  Section II: Survey Results and Analysis ........................................................2  General Information on Respondents ...................................................... 2  General Cellular Usage Habits ................................................................ 9  Handset Brands ................................................................................. 17  Smartphones Adoption and Usage Patterns ............................................. 25  Smartphones Awareness ...................................................................... 44  Tablets Availability .............................................................................. 48  Detailed Analysis of Handsets’ Models .................................................... 51  © 2011 Arab Advisors Group Reproduction Prohibited  
  4. 4. Jordan Smartphone Survey 2011   List of Exhibits Exhibit 1: Jordan cellular market shares (Q1 2011) ..................................... 1  Exhibit 2: Gender of respondents ................................................................. 2  Exhibit 3: Age groups of respondents ........................................................... 3  Exhibit 4: Age Group by gender .................................................................... 3  Exhibit 5: Education of respondents ............................................................. 4  Exhibit 6: Residence location of respondents ............................................... 5  Exhibit 7: Nationality of respondents ........................................................... 6  Exhibit 8: Occupation of respondents ........................................................... 7  Exhibit 9: Monthly personal income of respondents (JD) ............................. 8  Exhibit 10: Respondents’ total lines by operator .......................................... 9  Exhibit 11: Respondents’ mobile operators ................................................ 10  Exhibit 12: Respondents’ mobile operators by gender ............................... 10  Exhibit 13: Respondents’ mobile operators by age group ........................... 10  Exhibit 14: Number of cellular lines that the respondents have ................. 11  Exhibit 15: Types of mobile subscriptions of respondents .......................... 12  Exhibit 16: Source of cellular handset ........................................................ 13  Exhibit 17: Source of cellular handset by handset brand ............................ 14  Exhibit 18: Handset brand by source of cellular handset ............................ 14  Exhibit 19: Cost of handset in Jordanian Dinar (JD) ................................... 15  Exhibit 20: Respondents’ frequency of changing their cellular handsets .... 16  Exhibit 21: Cellular handset brands used by respondents .......................... 17  Exhibit 22: Cellular handset brands used by respondents by cost (JD) ...... 18  Exhibit 23: Gender by cellular handset brands used ................................... 19  Exhibit 24: Cellular handset brands used by gender ................................... 19  Exhibit 25: Age group by cellular handset brands ...................................... 20  Exhibit 26: Cellular handset brands by age group ...................................... 21  Exhibit 27: Cellular handset brands by governorate ................................... 22  Exhibit 28: Personal monthly income (JD) by cellular handset brands used23  Exhibit 29: Cellular handset brands by personal monthly income (JD) ....... 24  Exhibit 30: Type of phone that respondents have....................................... 25  Exhibit 31: Phone brand by whether the respondents have a smartphone . 26  Exhibit 32: Smartphones’ Operating Systems............................................. 27  Exhibit 33: Services that the respondents use through their smartphones 28  Exhibit 34: Gender by services that the respondents use through their smartphones ........................................................................................ 29  Exhibit 35: Age group by services that the respondents use through their smartphones ........................................................................................ 29  © 2011 Arab Advisors Group Reproduction Prohibited  
  5. 5. Jordan Smartphone Survey 2011   Exhibit 36: Handset brand by services that the respondents use through their smartphones................................................................................ 30  Exhibit 37: Services that the respondents use through their smartphones by handset brand ...................................................................................... 31  Exhibit 38: Frequency of using smartphone applications ........................... 32  Exhibit 39: Gender by frequency of using smartphone applications ........... 33  Exhibit 40: Age group by frequency of using smartphone applications ...... 33  Exhibit 41: Whether respondents download applications or use the pre- installed applications ........................................................................... 34  Exhibit 42: Whether respondents download free applications or buy them 35  Exhibit 43: Source of downloading the applications ................................... 36  Exhibit 44: Smartphone applications that respondents usually download .. 37  Exhibit 45: Gender by smartphone applications that respondents usually download ............................................................................................. 38  Exhibit 46: Age Group by smartphone applications that respondents usually download ............................................................................................. 39  Exhibit 47: Respondents language preference for smartphone applications40  Exhibit 48: Satisfaction of respondents regarding the applications languages available in the market ....................................................... 41  Exhibit 49: Whether respondents plan to change their smartphone ........... 42  Exhibit 50: Whether respondents plan to get the same smartphone brand/platform .................................................................................... 43  Exhibit 51: Whether respondents know what a smartphone is ................... 44  Exhibit 52: Gender by awareness of smartphones ...................................... 45  Exhibit 53: Age group by awareness of smartphones ................................. 45  Exhibit 54: Whether respondents plan to get a smartphone ....................... 45  Exhibit 55: Brand of smartphone that respondents are planning to get ..... 46  Exhibit 56: Brand of smartphone that respondents are planning to get by brand they currently have .................................................................... 47  Exhibit 57: Availability of tablets at home .................................................. 48  Exhibit 58: Brand of tablets at home .......................................................... 49  Exhibit 59: Whether respondents have the tablets for personal use or share it with others ....................................................................................... 50  Exhibit 60: Top ten Nokia handset models ................................................. 51  Exhibit 61: Nokia handset models’ shares .................................................. 51  Exhibit 62: Top ten Samsung handset models ............................................ 55  Exhibit 63: Samsung handset models’ shares............................................. 55  Exhibit 64: Top ten Sony Ericsson handset models ..................................... 57  © 2011 Arab Advisors Group Reproduction Prohibited  
  6. 6. Jordan Smartphone Survey 2011   Exhibit 65: Sony Ericsson handset models’ shares ..................................... 57  Exhibit 66: LG handset models’ shares ....................................................... 58  Exhibit 67: Blackberry handset models’ shares .......................................... 59  Exhibit 68: iPhone handset models’ shares ................................................ 60  Exhibit 69: HTC handset models’ shares..................................................... 61  Exhibit 70: Motorola handset models’ shares ............................................. 62  © 2011 Arab Advisors Group Reproduction Prohibited  
  7. 7.   This report has been delivered to clients as part of the subscription to the Arab Advisors Group Strategic Research Service to be used exclusively by its employees  

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