Competition Levels in Arab Cellular Markets 2010 - Table of Contents

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Jordan is the Arab World’s most competitive cellular market.
The Arab Advisors Group has released the results of its Cellular Competition Intensity Index 2010 at the margin of the 7th annual Media and Telecoms Convergence Conference in Amman on June 7 & 8 2010. The index ranks Jordan as the most competitive Arab cellular market. Saudi Arabia came in second, followed by Palestine.

The Cellular Competition Intensity Index results for June 2010 revealed that Jordan tops the score –as the most competitive Arab market- with an 80.7% mark followed by Saudi Arabia (75.3%), Palestine (69.3%), Oman (67.1%), Egypt (65.7%), Morocco (64.9%), Iraq (63.4%), Tunisia (62.7%), Yemen (61.1%), Bahrain (59.9%), Algeria (59.5%), Sudan (59.4%), Mauritania (56.8%), Kuwait (49.8%), Qatar (46.4%), UAE (45.4%), Syria (38.0%), Libya (34.3%), and finally Lebanon (31.2%).

The 2010 index results revealed that eight countries ranked higher than their June 2009 index ranks, these are: Jordan, Saudi Arabia, Palestine, Oman, Tunisia, Yemen, Bahrain and Qatar. Meanwhile, a total of eight countries ranked lower compared to June 2009 index, namely: Iraq, Algeria, Sudan, Mauritania, Kuwait, UAE, Libya and Lebanon. The remaining three countries of Egypt, Morocco and Syria maintained their June 2009 ranks.

The Arab Advisors Group had devised the Cellular Competition Intensity Index to rate and properly assess the intensity level of competition in the Arab World’s cellular markets. The index takes into account the number of operators, packages, and services available in each of the 19 countries covered by the Arab Advisors Group. Each category was assigned a certain weight according to its importance as an indicator of competition. The categories include the following: Number of licensed and expected operators in 2010; number of working operators; market share of largest operator; number of prepaid plans; number of postpaid plans; availability of corporate offers; availability of 3G services and the availability of ILD (International Long Distance) competition.

A new report, “Competition Levels in Arab Cellular Markets” will be released to the Arab Advisors Group’s Telecoms Strategic Research Service subscribers in June 2010. This report can be purchased from the Arab Advisors Group for only US$ 950. The report ranks the Arab World countries according to their cellular competition intensity level, based on a methodological approach. Please contact the Arab Advisors Group to get a copy of the report’s Table of Contents.

Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report.

“In addition to having four cellular operators, Jordan has intense competition in the ILD segment and has the highest number of prepaid plans amounting to twenty four plans. Moreover, Jordan was the second highest (after Morocco) in terms of the number of postpaid plans which amounted to thirty seven.” Mrs. Faten Bader, Arab Advisors Group senior research analyst commented. “Oman’s cellular market received a score of 67.1% in the Cellular Competition Intensity Index. This pulled it up to the fourth rank compared to the fifteenth rank in June 2009. This was mainly due to the launch of MVNOs in Oman. By end of April 2010, the market hosted five operational MVNOs, in addition to the two mobile operators, Oman Mobile and Nawras. The overall score was boosted further due to scoring full marks in the availability of corporate offers, 3G services and ILD competition.” Ms. Zeena Al Borgan, Arab Advisors Group senior research analyst added.

The Arab Advisors Group’s team of analysts in the region has already produced close to 1,890 reports on the Arab World’s communications, media and financial markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.

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Competition Levels in Arab Cellular Markets 2010 - Table of Contents

  1. 1. Competition Levels in Arab Cellular Markets Arab Advisors Group Strategic Research Service June 2010 Analysts: Faten Bader Zeena Al Borgan This report has been delivered to Client as part of the subscription to the Arab Advisors Group Strategic Research Service to be used exclusively by its employees
  2. 2. Competition Levels in Arab Cellular Markets Copyright notice: Copyright 2010 by Arab Advisors Group. All rights reserved. No material contained in this report may be reproduced in whole or in part without the prior written permission of the publisher. Any unauthorized use, disclosure, copying, selling, distribution or in any way transfer of any direct or indirect information from this report which is the property of Arab Advisors Group, removing, erasing or hiding from view any copyright, trademark, confidentiality notice, mark or legend appearing on Arab Advisors Group products or any form of output is strictly prohibited, and will be under legal responsibility. The information contained in this report has been obtained from sources we believe to be reliable, but neither its completeness nor accuracy can be guaranteed. Opinions expressed are based on our interpretation of the available information, and are subject to change. Feedback: Our clients’ satisfaction is of our utmost concern. We welcome all feedback regarding our research and products. Please send us your notes on this report, what you found useful in it and future research directions that would help you in your business. Send feedback emails to: arabadvisors@arabadvisors.com © 2010 Arab Advisors Group Reproduction Prohibited
  3. 3. Competition Levels in Arab Cellular Markets Table of Contents Section I: Executive Summary.......................................................................1 Section II: Intensity of Cellular Competition in Arab Countries.....................3 Level of competition in the Algerian cellular market................................................6 Level of competition in the Bahraini cellular market................................................6 Level of competition in the Egyptian cellular market ...............................................6 Level of competition in the Iraqi cellular market.....................................................6 Level of competition in the Jordanian cellular market..............................................6 Level of competition in the Kuwaiti cellular market .................................................7 Level of competition in the Lebanese cellular market ..............................................7 Level of competition in the Libyan cellular market ..................................................7 Level of competition in the Mauritanian cellular market ...........................................7 Level of competition in the Moroccan cellular market ..............................................7 Level of competition in the Omani cellular market ..................................................8 Level of competition in the Palestinian cellular market ............................................8 Level of competition in the Qatari cellular market...................................................8 Level of competition in the Saudi cellular market ...................................................9 Level of competition in the Sudanese cellular market..............................................9 Level of competition in the Syrian cellular market ..................................................9 Level of competition in the Tunisian cellular market................................................9 Level of competition in the UAE cellular market .....................................................9 Level of competition in the Yemeni cellular market .................................................9 © 2010 Arab Advisors Group Reproduction Prohibited
  4. 4. Competition Levels in Arab Cellular Markets List of Exhibits Exhibit 1: Cellular Competition Intensity Index rankings (2009 – 2010) ...........1 Exhibit 2: Regional comparisons (April/May 2010) ............................................2 Exhibit 3: Cellular Competition Intensity Index..................................................5 © 2010 Arab Advisors Group Reproduction Prohibited
  5. 5. Arab Advisors Group Competition Levels in Arab Cellular Markets This report has been delivered to clients as part of the subscription to the Arab Advisors Group Strategic Research Service to be used exclusively by its employees

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