Average ad rates in local FM radio stations in the Arab World increased by 11.6% during 2009.
The average local FM stations’ ad rates in the Arab World increased from US$ 101 in 2006 to US$ 112 in 2008 and up to US$ 125 in 2009. Still, Pan Arab radio stations average advertising rates exceed by a substantial margin those of local radio stations. This could be explained by the fact that some of the Pan Arab radio stations are the only FM radio stations that broadcast in Saudi Arabia, the region’s largest consumer market.
A new report, “An Analysis of FM Radio Advertising Rates in the Arab World” was released to the Arab Advisors Group’s Media Strategic Research Service subscribers on January 20, 2010. This report can be purchased from the Arab Advisors Group for only US$ 950. The 102-page report, which has 129 detailed exhibits, provides a detailed analysis of the FM Radio advertising rates in the fifteen countries of Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman Qatar, Palestine, Syria, Tunisia, United Arab Emirates, and Yemen. The countries were chosen to be representative geographically of the Arab World. In addition, the countries analyzed