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confidentialandproprietary
Laxeio.gr
“Bringing State Raffles to the 21st Century ”
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ConceptIntroduction
State Raffle ticket Sales have been consistently decreasing in recent year...
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IndicativeMarket Trends
Greek State Raffle Sales (€)
2012 2011 2010 2009 2008
Total Sales 263,...
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PlatformIntroduction
Aqueria International has launched Laxeio.gr, an Interactive platform tha...
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Proof ofConcept/ PlatformAnalytics
First month of Platform launch January 2014 (with no advert...
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Site Interface
Enter your ticket
details here
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Site Interface
Search
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Site Interface– Ticket Win
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Site Interface– Ticket Win
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Site Interface– Ticket Loss
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Platform’s Road Map
 Free membership subscription
 Mobile Application – Instant Verificatio...
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Summary Attributes
Laxeio.gr “adds value” since it can:
• Enhance Corporate Branding with the...
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The launch of laxeio.gr

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Traditional State Raffle ticket Sales are declining rapidly...

This is predominantly attributed to: the negative economic climate, population attrition (since State Raffles appeal predominantly to older demographic profiles of the Player base), the introduction of new Gaming Products competing for "Player Wallet" share, but perhaps more critically; the Game’s inability to evolve and meet changing Player preferences.

"laxeio.gr" is a cost efficient solution that proposes to bring the traditional Raffle to the 21st Century.

Published in: Marketing
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The launch of laxeio.gr

  1. 1. confidentialandproprietary Laxeio.gr “Bringing State Raffles to the 21st Century ”
  2. 2. confidentialandproprietary2 ConceptIntroduction State Raffle ticket Sales have been consistently decreasing in recent years. This is predominantly attributed to: population attrition (since Raffles appeal predominantly to older demographic profiles of the Player base), negative economic climate, but perhaps more critically; the Games inability to evolve and meet changing Player preferences. While this negative trend may well be a challenge to turn, there are a number of actions that could be taken to stem the Game’s rapid decline. Such an investment could well be motivated by the product’s inherent attributes  Low Operational Cost  30% Operator’s GGR  70% Payout  Good range of Prize distribution  Frequent Rollover jackpots  Very Loyal Player Base
  3. 3. confidentialandproprietary3 IndicativeMarket Trends Greek State Raffle Sales (€) 2012 2011 2010 2009 2008 Total Sales 263,845,630 299,894,010 347,637,980 417,601,180 430,498,800 Raffle Products National 74,273,720 88,063,200 107,522,880 Popular 165,981,910 184,258,810 202,867,100 New Year's Lottery 23,590,000 27,572,000 37,248,000 100,000,000 150,000,000 200,000,000 250,000,000 300,000,000 350,000,000 400,000,000 450,000,000 500,000,000 2008 2009 2010 2011 2012 Total Sales
  4. 4. confidentialandproprietary4 PlatformIntroduction Aqueria International has launched Laxeio.gr, an Interactive platform that enables State Raffle ticket holders to quickly verify their winnings… Laxeio.gr provides:  Free Computer and Mobile device access  Safe & Secure ticket win verification  Draw results and Role-over Jackpot Alerts  Social Forum links to:  Tweeter  Facebook  Google+
  5. 5. confidentialandproprietary5 Proof ofConcept/ PlatformAnalytics First month of Platform launch January 2014 (with no advertising / marketing support)
  6. 6. confidentialandproprietary6 Site Interface Enter your ticket details here
  7. 7. confidentialandproprietary7 Site Interface Search
  8. 8. confidentialandproprietary8 Site Interface– Ticket Win
  9. 9. confidentialandproprietary9 Site Interface– Ticket Win
  10. 10. confidentialandproprietary10 Site Interface– Ticket Loss
  11. 11. confidentialandproprietary11 Platform’s Road Map  Free membership subscription  Mobile Application – Instant Verification / Raffle ticket scan  Pre-draw Ticket registration for email / SMS alerts  Banner Hosting to reward / support participating partners  Sponsored Second-Chance Prize Win  Integration of “Virtual Gaming Assistant” with “User’s Analytics Tools”  Pre-draw Ticket registration for
  12. 12. confidentialandproprietary12 Summary Attributes Laxeio.gr “adds value” since it can: • Enhance Corporate Branding with the development of the State Raffle Tickets’ online presence • Enhance Service levels - by assisting retail Agencies / Street Distributors in Ticket “win verification” • Enhance Player engagement and instigate impulse purchase • Increase Raffle Ticket exposure to attract new / younger Players • Facilitate (on various levels) direct Player communication • Create awareness of Raffle Ticket rollover Jackpots • Hosting the Service on high traffic sites • Drive revenues and customer loyalty

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