Aquasail chr oregattas jan2012-.pps


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    1. 1. 1 Aquasail is proud to bring to you a high energy regatta where 50 Corporate HR Heads across industry sectors will spend a day on the waves. The H.R. Regatta : Ride the Waves 21st January 2012| Mumbai Harbour Set sail and create a connect!
    2. 2. • The HR Heads Regatta – Overview – The invitees – The format – Objectives – Why sponsor: benefits – Sponsorship options and costs • Aquasail Regattas in the past • About Aquasail • Contact us 2 The contents
    3. 3. The HR Heads Regatta : Riding the Waves • 50 HR and Training heads • 600 Plus invites through Aquasail Sponsors and Association Partners • Large MNC and family owned companies • Media & knowledge/ association partners : – Leverage connect – Pre and post event reach – We will reach out to targeted media but this is not the focus (can be included) • The format – 1 hour talk about leadership and training and opportunity for sponsor integration – Networking lunch – Sailing in teams : team building and leadership showcase – Prize distribution and cocktails • Integrate your brand – Talk on leadership – Product offers (relevant) – Fix meetings / appointments – Demo a product GREAT REACH, GREAT CONNECT 3
    4. 4. Invitee companies : sample list • Asian Paints • Aditya Birla • Ambit • ASK • BCG • Cap Gemini • Centrum • CEAT • Colgate • DELL • Essar • Eureka Forbes • First Data • Future Generalie • Glaxo • HUL • HYATT • IBM • Idea Telecomm • IL&FS • Idea Cellular • ISPAT • Sony Entertainment • J&J • JCB • Jet Airways • KPMG • L&T • Monsanto • Mahyco AQUASAIL ENGAGES WITH HR HEADS FOR TEAM BUILDING : ALL KNOWN CLIENTS • Nokia • Novotel • Percept • Pepsi • Pfizer • RBS • Religare • Taj • Tata Sons • Tata cap • Thomson Reuters • TV 18 Group • RPG Enterprises • SAP • Vodafone and many more… 4
    5. 5. The HR Heads Regatta : Objectives • Great Networking: exclusive, powerful and engaging • High reward: exciting never before memorable experience • Unique: niche, first time in India • Superb imagery: association with world greats, with adventure, passion, excitement and excellence • Clutter breaking branding – on and off water • Brand integration: Tailor the event to meet brand objectives – can demo product / organization if you want ‘The business lessons are powerful. The platform is incredible!!” 5
    6. 6. Format geared for networking • 50 top HR/ training Heads across industries – Exclusive and high powered • Conference presentation – Relevant to the event – Integrated with sponsor objectives • Regatta Lunch – Great opportunity to mingle and talk • Sailing and racing and cruising – Networking in small teams • Prize giving and networking cocktails – High energy, informal atmosphere • Casual and yet high powered the perfect setting Engage, excite, involve: network with a difference 6
    7. 7. Unique and Relevant Branding • Branding • Venue branding : Exclusive/ tasteful • Prizes, souvenirs, score boards etc.. • On water branding: boats, buoys, flags etc.. • Pre event and post event branding – Website : build anticipation, announce results, photos etc.. – Collaterals / invites etc. • Media and press releases • Memorabilia : Something they will cherish 7
    8. 8. Meet brand objectives: Tailor made solutions • Fix Meetings/ demos • Information sharing • Product / organization awareness • Corporate relationship building • Launch a relevant product or concept Based on the sponsor objectives we build in the brand experience 8
    9. 9. Media Connect • Aquasail can tie up with well defined media partners for additional coverage • Previous tie ups for other regattas have been with – CNBC TV 18 – Forbes India – Bombay times • Association Partners – In talks to ensure profile is met – Many partners are keen – Previous partners have been NHRD, People Matters • Media that will be called – Relevant media like Ascent and other vertical related media will be invited – Print: Times Group, Hindustan Times, Mint, Midday, etc. – Electronic: key channels and other niche channels – Magazines: relevant verticals will be called – Relevant online media 9
    10. 10. HR HEADS REGATTA Presenting Associate Media / association partner Comments Number of sponsors 1 only 2 To Be Decided Presented by (XXX) Yes No Co hosts Keynote speech Yes No No Sponsor speaker Introduction Speech Yes Yes No Award presentation Winning awards Other awards No On water Branding Yes Yes No Venue Branding Prominent Yes Yes Prominence to presenting sponsor Invitees Yes Yes Yes Should be in line with profile Sponsorship benefits “It was Fantastic & very well organized, loved it. I have become a fan of sailing.” - A Sunderaj - MD Carpe Dien Advisors 10
    11. 11. HR HEADS REGATTA Presenting Associate Media / association partner Comments Marketing collaterals Racing rules etc. Yes Yes Yes Branding prominence for presenting sponsor Forms / certificates Yes Yes Yes Online presence Pre event on both websites Prominent Second level Second level Regatta website yes yes yes Web promo Yes no no If fits with profile Post report Yes Yes Yes Special promotion yes No No Fit with event Special brand mention yes Yes No Integrate thru promotion Entry passes 5 3 3 Per event COST 4.5 LACS 3 LACS 3 LACS Sponsorship benefits contd and costs Partners in relevant areas may also be on board : technology/ hospitality partner etc. 11
    12. 12. Additional Benefits • Aquasail will provide Title Sponsor 20 vouchers worth Rs 6000 each 1.2 lacs for use for those sponsor clients who could not attend / high profile client- *condition applied • Media PR – sponsor names will be part of PR releases • Visibility of Aquasail website (regattas site) is a true add on benefit and creates online presence • Many other gifts and vouchers • Sponsor can – Can talk about relevant product / offers – Can fix meetings – Work on other ways to ensure reach goes beyond the event 12
    13. 13. Sponsor Benefits Opportunity to Network with 50 HR heads Create product awareness/ sales related Association with imagery of Sailing: Exclusive, Unique, Aspiration Build in corporate / brand message 13
    14. 14. Sailing with Aquasail 14 Ride the Waves
    15. 15. Regatta Profile Participants Objective Client response Forbes India CEOs and business owners 230 Networking with customers and new customers High networking Very rewarding Thomson Reuters CXOs and key stake holders 25 Building relationships Built relationships Want to do on going events Citibank Business owners/ HNIs 25 Reward and building relationships Very rewarding for the clients RMs very happy DELL CTOS/ CIOS 60 plus Relationship building Broke some previous barriers that they were trying to and cemented a large deal Thomas Cook Consulate Consular people: key stake holders 75 plus Building relationships The impact during the season was tangible – got great relationships and direct impact on the work (visas etc.) Thomas Cook Indulgence Customers / media/ other stake holders 40 Launching the Indulgence holidays Created media awareness and image association with unique holidays Trillion IT Solutions CTOs, CIOs and IT heads 50 Entry of a company into India – relevant target audience awareness Great leads generated Aquasail Regattas : Delighted Clients 15
    16. 16. Illustration : Forbes India Aquasail Regatta • International racing format • Designed for lasting impact and build up • 230 CEOs and business owners • Citibank, Autohanger, Cox and Kings, Jet Airways, Provogue and Nautica • Royal Bombay Yacht Club and Aquasail Training Centre, Mandwa What was most unique and made the entire event amazing was the racing format. CEOs, business leaders and their spouses who had never sailed before sailed and raced competitively getting completely immersed in the activity and the overall spirit. The excitement at each of the events was electric. All that everyone said was ‘can we come back for more? Exhilarating, liberating, pulsating, fascinating, entertaining, energizing interesting!!!! Yogi Sriram, ED L&T 16
    17. 17. Consumer Talk 17
    18. 18. Pioneering Sailing In India • Aquasail Yachting Academy • SAILIENCE • Sailing Holidays • Yacht advisory • Marina infrastructure Creating world class boating experiences Over 10000 people Aquasailed! 18
    19. 19. Inspiring Excellence • Successful Corporate Lawyer • Achieving Excellence – India’s First Gold on International Waters: 1989: Asian Championships China – 1993 & 1995: Enterprise World Championships Zimbabwe and South Africa – 1997: UK Championships Silver– Best result ever for any Asian • Coach Par Excellence – Inspiring Youth – Junior Squad coached by Shakeel won India its First Gold Medal at The Junior Cadet World Championships – Honorary officer at the Sea Cadet Corps • Spearheading the leisure boating industry – Founded the Indian Marine Federation Shakeel Kudrolli: M.D. Aquasail 19
    20. 20. Diverse fleet of world class boats • Cruising boats – Great brands – 25 feet to 40 feet – Keel boats and catamarans • Sports and training boats – Worlds best brands • Powerboats • Beach dinghies and catamarans • Kayaks and windsurfers 20
    21. 21. Safety and processes : world benchmarks • Best practices based on 3 decades of sailing experience • Equipment – Certified buoyancy aids and lifejackets – Rescue boats with trained personnel – First aid: trained personnel at venue • Skippers – Expert team: international and national level sailors – Passionate and competent • Safety is a priority at all time 21
    22. 22. Terms and Conditions • All purchase orders should be addressed to “Aquasail Distribution Company Pvt. Ltd” • Terms of payment: 100% advance along with PO in advance • Service tax and other related taxes are chargeable on actual • Both parties, the sponsor/partner will appoint a person who will act as a single point contact for all deliverables, invoicing, etc.. pertaining to this conference • Any services, special requests other than the scope of this proposal will be charged extra as the case might be • This proposal is confidential and for consumption by the client only – please do not forward this to any external party or associate without prior written consent of Enigma leadership team • All errors and omissions exempted 22
    23. 23. Contact Details Aquasail Zia Hajeebhoy Director, Aquasail 91 98677 48509 Kashmira Wadekar Sr. Business Development Manager 91 90044 93217 91 22 43600100 23 Welcome onboard!!