3 Things Magazine Publishers should know about Digital Publishing


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Things you should know about magazine app publishing

In this a Free presentation with valuable market statistics and information on Magazine App Publishing; Demand, Native Apps and How to create them.

Demand: What are the latest numbers on magazine app consumption, how is the market behaving and what is in it for you as a publisher. Native Apps: A definition of native apps and the types of apps and platforms in necessary for you to embark on creating an app for your publication. How to create an app: Explore the options available for you to create apps and see which one is the right fit for you.

Aquafadas Digital Publishing System is free to try and will allow you create fully interactive mobile Apps IN-HOUSE, using our InDesign Plugins and with NO-CODING required. We invite you to subscribe to our newsletter to receive update information on Digital Publishing.

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3 Things Magazine Publishers should know about Digital Publishing

  1. 1. 3 Things Magazine Publishers Should Know About Digital Publishing Digital Publishing System publishing@aquafadas.com Contact:
  2. 2. For all types of content 1. Demand for tablet content will grow Forecast: >800 Million Tablets Sold by 2015 Source: Gartner® report «Emerging Technology Analysis: Mobile Business Intelligence»
  3. 3. Mobile is the only media that is growing U.S Consumer Media Consumption Share Source: Business Insider, eMarketer, August 2013
  4. 4. App consumption is continuing to rise Time Spent with Mobile Apps Now Exceeds Desktop Web Access Source: comScore, MarketingCharts
  5. 5. Reading engagement per minute has increased Print magazine reading time vs average time on iPad per unique reader vs website time per unique visitor Repeat Engagement sessions per reader Source: GfK MRI and Omniture/Conde Nast, Spring 2011
  6. 6. Number of iPad apps for U.S Magazines Source: McPheters & Company iMonitor 2012 Your competitors are already available on the iPad
  7. 7. Total Issues Downloaded (Millions) Source: Adobe Systems Incorporated 2012 Issue downloads are increasing
  8. 8. And that’s not all... 67% tablet owners prefer to read magazines on their devices than in print. 70% want the ability to purchase products and services directly from electronic magazines. 2 hours is the weekly average time spent reading digital magazines. 73% read/click on advertisements that appear in electronic magazines. Source: MPA
  9. 9. What does this mean for magazine publishers ? • Opportunity to tap into a new market • Retain existing customers and attract new ones • Cross promote your print with digital • Maximize the use of your existing resources • Create additional revenue through subscriptions and advertising
  10. 10. 2. Where can you publish? Publishing Platforms: •Apple App Store - iPad, iPhone •Google Play - tablets, smartphones •Amazon App Store - Kindle Fire •Web Reader
  11. 11. Types of Magazine Apps Single Reader App One App-One Publication Newsstand App Single Title One Title-Various Issues Multiple Title Various Titles - Various Issues
  12. 12. Content Rendering PDF Replica Zoom & «Page Flip» Interactive content Rich design Newsreader: text reflow
  13. 13. 3. How to create an app C. Digital Publishing System B. Service Provider A. Programmer Your options:
  14. 14. Comparison Chart Rich Design Interactivity Competitive Advantage Implemen- tation time App & Content Cost ☺ ☺ ☺ ☺☺ ☺ ☺ ☺☹ ☹ ☹ $$ $ $$$ C. Digital Publishing System B. Service Provider A. Programmer
  15. 15. Digital Publishing System •Free InDesign Plugins •In-House •No coding •Create Once & Publish Everywhere •Pay flat fee for licences to publish your app and for each issue •No revenue share or pay-per download
  16. 16. Fully automated to highly customized 1 PDF to App 2 Enriched from Print Edition 3 Designed for Tablets
  17. 17. Fully automated to highly customized with an automatic conversion tool “Kobo converts 200 magazines in digital thanks to automatic conversion” 1 PDF to App
  18. 18. Fully automated to highly customized The unique Guided Reading feature can be added automatically to offer a comfortable reading experience. More enrichments can be added: videos, slideshows, webview, HTML5 animations… 2 Enriched from Print Edition https://itunes.apple.com/fr/app/design-news-magazine/id483166567?mt=8
  19. 19. Fully automated to highly customized Aquafadas plugin for InDesign offers the most advanced and easy-to-use set of interactive features. 3 Designed for Tablets https://itunes.apple.com/en/app/bande-part-magazine-cinema/id600958861?mt=8
  20. 20. Enrichments AVE Interactivity Panel Picture Slideshow Video Sound Slider Synopsis HTML Scrollable texts Reflow Guided reading Comparator Read Aloud AveComics Google Map Animated Image Anchor Sublayout Toggle button Drag & Drop Gallery Games (Maze, Draw, 7 differences, Slice...)
  21. 21. And it’s easy to use! One Panel Only one panel is needed for InDesign to add the enrichments. Enrichments that are not supported appear grayed out. Image to Fullscreen Only two clicks to make an image go to fullscreen. Layer Based Calls Make actions using layer names or make actions using object names in the layers panel. Scrollable Frames Editing scrollable frames is extremely easy: hold option and double click your scrollable frame. App Building Help We are here to help you through the App building and submission process.
  22. 22. Android compatibility Enrichments Aquafadas Adobe DPS Slideshows Video Sound HTML Page Animated image Anchor Scrolling Content Pan & Zoom Games
  23. 23. Various ready-to-use app templates Single-Title Newsstand App Single-Publication App To publish and sell an individual issue (or any other individual publication). To publish and sell consecutive issues of a single magazine or newspaper.
  24. 24. Various ready-to-use app templates Multi-title App Bookshelf App To publish and sell multiple titles in the same application. To publish and sell several books (or documents) from the same application.
  25. 25. Magazine Apps 8 millions end-users are reading a digital publication created with Aquafadas
  26. 26. Digital Publishing System publishing@aquafadas.com Contact: www.aquafadas.com