1. 33 STATISTICS
About Lead Management &
Marketing Automation

2. ?
Ever wondered how lead management actually
contributes to your business?
How many hours marketing automation can save your team?
What the impact of lead nurturing is on your business?

3. We’ve collected some
statistics to answer all
these questions and
more.
Just sit back, relax, and
learn all you need to
know about the value of
marketing automation
and lead management in
the business world!

4. 31% OF B2B MARKETERS
say sales lead quality is
the most important metric used.
(B2B Content Marketing Benchmarks, Budgets,
and Trends: North America)

5. On average,
49% OF COMPANIES
are currently using marketing
automation, with more than half of B2B
companies (55%) adopting the technology.
(Emailmonday)

6. 80% OF
MARKETING AUTOMATION USERS
saw their number of leads increase,
and 77% saw the number of
conversions increase.
(VB Insight)

7. Only 1%
OF CUSTOMERS
are generated from
“cold calling”,
which is when
the salesperson take
the first step on
the customer journey.
(APSIS Customer journey report)

8. 17% OF B2B COMPANIES
say marketing automation
has been very beneficial for their
company, 57% quite beneficial, and 26%
see limited to no benefits at all.
(B2Bmarketing.net and Circle Research)

9. 67% OF B2B
MARKETERS
say their primary
goal in measuring
efforts is better
quality leads.
(Formstack)

10. There are nearly
11 times more B2B
organizations using
marketing
automation now
than in 2011.
(SiriusDecisions)

11. Before finalizing a product purchase,
94% OF B2B BUYERS
research online.
(Marketing Profs)

12. 37% OF
MARKETERS
state that budget
constraints hinder
them from
conducting an
efficient marketing
automation
strategy.
(Pepper Global)

13. 68% OF B2B
COMPANIES
are still
struggling with
lead generation.
(CSO Insights via Lattice
Engines)

14. B2B TOP PERFORMERS ARE 20%
more likely to currently use
marketing automation
technology than
the average performers.
(ACT-ON and Gleanster Research)

15. High-quality lead generation is the
top challenge for
61% OF B2B MARKETERS.
(B2B Technology Marketing Community)

16. 79% OF TOP-
PERFORMING
companies have
been using
marketing
automation for
more than 2 years.
(Gleanster)

17. Of companies that use cloud-based
marketing automation tools,
50% USE MULTIPLE MARKETING
automation systems.
(VentureBeat)

18. 84% OF CUSTOMERS START
the customer journey themselves
after realising the need
for a product or service.
(APSIS Customer Journey report)

19. Best-in-Class
companies are
67% MORE likely
to use a marketing
automation
platform.
(Aberdeen Group)

20. The majority of users thinks
marketing automation is worth the price.
10% FINDS IT INEXPENSIVE,
47% FAIRLY PRICED,
22% PRICEY BUT WORTH IT, AND
11% TOO EXPENSIVE.
(10% NOT SURE.)
(VB Insight)

21. The three most common
lead generation strategies
are email marketing (78%),
event marketing (73%)
and content marketing (67%).
(VentureBeat)

22. Marketing automation is used by
42% of companies, CRM/sales automation
systems by 54%, while email marketing
technology has the highest adoption: it is
used by 82% of companies.
(Ascend2)

23. 85% OF B2B MARKETERS
using marketing automation platforms
feel that they’re not using them to
their full potential.
(SiriusDecisions)

24. B2C marketers who
are using automation
- including
everything from
birthday emails to
cart abandonment
programs – have seen
conversion rates as
high as 50%.
(eMarketer)

25. NURTURED LEADS MAKE 47%
LARGER PURCHASES THAN
NON-NURTURED LEADS.
(Online Marketing Institute)

26. 25% of Fortune 500 B2B companies have
adopted marketing automation.
(ClickZ)

27. ONLY 5-10%
of qualified leads
successfully
convert for
marketers.
(B2B Technology Marketing
Community)

28. 54% of CMOs have either
begun or completed their
implementation of
marketing automation software.
(MarketingSherpa)

29. ONLY 44% OF COMPANIES
are using any kind of
lead scoring system.
(Decision Tree)

30. Of the top performers in B2B,
69% use marketing automation for
customer acquisition and
50% for customer retention.
(ACT-ON and Gleanster Research)

31. If you follow up with online leads
within 5 minutes,
you’re 9 times more likely
to convert them.
(InsideSales)

32. B2B MARKETERS SAY
THE #1 BENEFIT of
marketing automation is the
ability to generate more
and better leads.
(Pepper Global)

33. The most important
strategic goals of a
marketing automation
strategy are increasing
lead generation (61%),
lead nurturing (57%)
and sales revenue
(47%).
(Ascend2)

34. 63% OF COMPANIES
that are outgrowing their competitors use
marketing automation.
(The Lenskold Group)

35. Want to know even more about
lead management and marketing automation?
Why not book a free personal demo with one
of our APSIS Consultants?
They’re always happy to help.

36. THANKS FOR READING!
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presentation super useful.
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