Cash in on the Growing Home Repair and Improvemen Niche Market using Affiliate and Content Marketing.


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Cash in on niche markets of DIY and home improvement using affiliate marketing. 2010, affiliate networks gained hundreds of new programs targeted to this growing category. Learn how to identify profitable products and niches to monetize; Use search tools to sift search results to find keywords with less competiton; learn the various content formats to use around these keywords.

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Cash in on the Growing Home Repair and Improvemen Niche Market using Affiliate and Content Marketing.

  1. 1. Cashing in on Niche Markets DIY and Real Estate <br />Edward Winslow,,<br />AprileParella,<br />
  2. 2. In 2010, affiliate networks report large growth in new programs for the Home Improvement category. <br />Your Website or Blog<br />
  3. 3. Turn your website or blog into a monetized engine!<br />FACT: Success in affiliate marketing has changed over the last three years.<br />FACT: Affiliates who use content marketing over traditional methods of pasting banners or deep linking to merchant site earn MORE on average because the content is more relevant than just posting banners and links.<br />Old Way:<br />Affiliate picks up banners and text links created by the merchant. <br />New, more profitable way: Affiliate creates relevant SEO content for profitable niche products; along with carefully selected keywords! <br />
  4. 4. Step 1: Choose only profitable products to monetize from profitable affiliate programs<br />Choose products that you understand or are interested in. It’s like “The Donald” says “Choose what you love or you’ll never work hard enough to be successful”. <br />Choose an affiliate program already making publishers money. Look at 7 day or 30 day EPC values. Or even monthly umv’s and # of page views is a good metrics to use.<br />Tools: or<br />Choose affiliate programs with that use merchandiser data feeds. Data feeds offer great content optimization opportunities; price comparison, product description etc.<br />Date feed networks: Datafeed File or Popshops<br />Analyze profitability of target product(s) based on a products competitive search value.<br />
  5. 5. Step 2: Sequence of Keyword Research. <br />Search demand using Google Keyword Tool.<br />Look at general searched terms to get feel of market size.<br />Then start putting together long tail keywords with low optimized competition. <br />Goal = Mine keywords with high demand, low competition. <br />
  6. 6. There’s Gold in them there Cordless drills!<br />Start off with a general search using Google Keyword tool<br />
  7. 7. Narrow your search. <br />Makita Cordless drills <br />
  8. 8. More Narrow Makita 6095D – Monthly search of 75 ( Niche term)<br />
  9. 9. Makita Page competition – 395 online pages of optimized competition<br />
  10. 10. Makita Page competition – 395 online pages of optimized competition<br />
  11. 11. Step 4:Design content around the your keywords <br />Meeting Demand – Many sites have started by building online brochures they call websites. <br />Wrong!<br />Keyword research – What do customers want? Information – Create valuable content that educates customer based on what they want, not what you think they might want.<br />Example – Optimize 18 Volt Cordless Drill but write a report analyzing price, features and reviews of various models. Ask customer to opt in for report. <br />
  12. 12. Step 5: Your domain name<br />Theory – Building many domain named sites will help SEO.<br />It Depends – That depends on the product and size of market. Deep, narrow niche markets might only support a 4-5 page site. Tools could be hundreds or thousands of pages. Large, content rich sites will out perform small sites.<br />Example – Tool King has saws, drills, compressors, grinders sanders etc.. Better to have 1 site than 5 niche sites.<br />
  13. 13. Parting thoughts<br />Specialization Niche Development – Learn 1 market and get to know long tail keywords. It gets easier and faster to spot money makers<br />Diversify Product Line – Example, Tool King has over 300 categories with products that can be optimized. Thousands of terms that can be optimized.<br />Keyword Research – This is your main job. Analyze and save data constantly.<br />
  14. 14. Contact Us:<br />Edward Winslow:<br /><br /><br />AprileParella<br />