Social Buzz Club approached us with the main goals of increasing their user base and customer conversion from free membership to paid, as well as streamlining the key user interactions on the website. In addition to addressing these needs, a key deliverable in our package to the client was a highly detailed professional review of their website, which included annotated screens, links to resources, and recommendations for the future evolution of the site.
Completion of this case study entailed:
Analysis of competing and complimentary businesses
Field and market research
Expert interviews and user research
Reorganizing the site map, navigation schema, and other aspects of the information architecture Designing user flows and customer journeys
Building wireframes and an interactive prototype
Live user testing of the prototype
Identifying additional ways to increase the credibility and usability of the service, detailed in the professional review document
This was a class project for General Assembly’s User Experience Design Immersive.