5 awesome ways to make your small business marketing “sticky”


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5 awesome ways to make your small business marketing “sticky”

  1. 1. 5 Awesome Ways to Make Your Small Business Marketing “Sticky”Posted on March 21, 2012 by guestGetting potential customers to remember and like a brand is a marketing art that is sometimesreferred to as “sticky marketing.” Here are a few great suggestions for making any smallbusiness marketing efforts “stick” in the hearts and minds of potential customers.1) Sticky Brand Name- Instead of choosing a name that is too dry or is difficult to remember,choose something that sticks. Here are a few ways of making a brand name sticky. 1. Imagery- a name that creates an image in the mind of the consumer will help them to remember the name. 2. Short & Sweet- Short names are usually easier to remember than long names 3. Funny or Cute- There is a toilet seat brand that named them “Cushy Tushy.” I heard about them a few years ago and never forgot the name simply because it’s funny and cute.2) Sticky Marketing Message- A great marketing message that sticks should be somethingthat people can connect to and appreciate. Telling a story is a great way of getting yourmarketing message across, because people enjoy and remember stories. For example, a storyabout how your business got started to fulfill a need, how you learned important lessons, camethrough in spite of difficulties, or is successfully carrying out a mission is a sticky marketingmessage. On the other hand, a business message that boasts of “being the best in the field,”doesn’t stick.© 2012 Apptivo Inc. All rights reserved
  2. 2. 3) Sticky Slogan- Once you have developed a sticky marketing message break it down into afew enjoyable words- that’s your slogan.4) Sticky Business Cards- When I say that your business cards should be sticky, I am notrecommending that you pour maple syrup on them. Most business cards get thrown away whenthe business card recipient cleans out their pockets at the end of the day. However, by producinga business card that is too good to throw away you can increase the chance that your marketingefforts will find a home inside of the recipient’s wallet or on their desk. Also, having a greatbusiness card sends the message that you are confident about your business and that instillsconfidence in others too.5) Use Snail Mail- Email marketing is an efficient and simple way to be in touch with anunlimited number of people just by the click of a button. Today email marketing is all the rage.On the other hand, recipients of mass emails also realize that there is nothing personal aboutemailed newsletters. Although I am highly in favor of using email marketing for most ofcommunications with customers, I think that it pays to add a personal touch with snail mail also.If you want to really make an impression with a “thank you for your business,” letter orsomething of the sorts, a snail mail letter will leave a much stronger impression.Making your small businesses marketing efforts stick will encourage new customers andreturning customers. The advantage of the sticky marketing strategy is that it not only gets youraudience’s attention, it also keeps them engaged in the long run.Susie Brown is a FastUpFront Blog contributor and business consultant. Fastupfront offersbusiness loan alternatives and working capital based on future sales.© 2012 Apptivo Inc. All rights reserved