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Optimum teams and optional processes for App development <ul><li>Vasily Salomatov  (@vsalomatov) </li></ul><ul><li>www.app...
<ul><li>70,000 apps </li></ul><ul><li>9 mln app downloads </li></ul><ul><li>120 countries making apps </li></ul><ul><li>Of...
Go Android First <ul><li>Android in summer 2011 surpassed iOS globally </li></ul><ul><li>Still opportunity to become big (...
World Snapshot <ul><li>US Continues to lead app creations </li></ul><ul><ul><li>Top 5 Cities, NYC and LA </li></ul></ul><u...
USA <ul><li>USA Leads in app creations </li></ul><ul><ul><li>Top 5 Cities, NYC and LA </li></ul></ul><ul><ul><li>60 of top...
Lesson Learned #1 – AppCrowding <ul><li>App Overstuffing </li></ul><ul><ul><li>US is twice as crowded </li></ul></ul><ul><...
Lesson Learned #2 – Fishing for Users <ul><li>Long Tail vs Short Tail = Casting a Net vs Rod Fishing </li></ul><ul><li>US:...
From Idea to start: US <ul><li>“ Casting a net” strategy </li></ul><ul><ul><li>Launch web of related applications </li></u...
<ul><li>Vasily Salomatov  - Co Founder appsgeyser.com </li></ul><ul><li>Twitter: @vsalomatov </li></ul><ul><li>703 879 480...
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Optimum Teams and Optional Processes for App Development

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Optimum Teams and Optional Processes for App Development

  1. 1. Optimum teams and optional processes for App development <ul><li>Vasily Salomatov (@vsalomatov) </li></ul><ul><li>www.appsgeyser.com/blog </li></ul>
  2. 2. <ul><li>70,000 apps </li></ul><ul><li>9 mln app downloads </li></ul><ul><li>120 countries making apps </li></ul><ul><li>Offices in Alexandria,VA and Russia </li></ul><ul><li>Team members in Austin,TX and Bay Area </li></ul><ul><li>Community management in Israel </li></ul>About AppsGeyser
  3. 3. Go Android First <ul><li>Android in summer 2011 surpassed iOS globally </li></ul><ul><li>Still opportunity to become big (use “cast a net” strategy) </li></ul><ul><li>Faster iterations, faster go-to market strategy </li></ul><ul><li>Learn what works apply to other markets (iOS, Windows e.t.c.) </li></ul>
  4. 4. World Snapshot <ul><li>US Continues to lead app creations </li></ul><ul><ul><li>Top 5 Cities, NYC and LA </li></ul></ul><ul><ul><li>60 of top 100 cities worldwide </li></ul></ul><ul><li>Top 5 Countries </li></ul><ul><ul><li>US </li></ul></ul><ul><ul><li>UK </li></ul></ul><ul><ul><li>India </li></ul></ul><ul><ul><li>Netherlands </li></ul></ul><ul><ul><li>Spain </li></ul></ul><ul><li>App usage varies </li></ul><ul><ul><li>US is the king </li></ul></ul><ul><ul><li>South Korea in top 5 countries </li></ul></ul>
  5. 5. USA <ul><li>USA Leads in app creations </li></ul><ul><ul><li>Top 5 Cities, NYC and LA </li></ul></ul><ul><ul><li>60 of top 100 cities worldwide </li></ul></ul><ul><li>Smartphone market penetration is high 41% </li></ul><ul><li>Hard to be discovered (appcrowding ) </li></ul>
  6. 6. Lesson Learned #1 – AppCrowding <ul><li>App Overstuffing </li></ul><ul><ul><li>US is twice as crowded </li></ul></ul><ul><ul><li>Primary Factor: Do you speak English? </li></ul></ul>Conclusion: Localize your Apps…
  7. 7. Lesson Learned #2 – Fishing for Users <ul><li>Long Tail vs Short Tail = Casting a Net vs Rod Fishing </li></ul><ul><li>US: really hard to break into the Top </li></ul><ul><ul><li>1% chance of getting 50K+ downloads </li></ul></ul><ul><ul><li>Risks are higher, but also the Rewards </li></ul></ul><ul><li>International markets </li></ul><ul><ul><li>Like US, but several months behind </li></ul></ul><ul><ul><li>Chances for 1 hit wonders still high </li></ul></ul>Conclusion: Cast a Net in US, but Fish with a Rod internationally
  8. 8. From Idea to start: US <ul><li>“ Casting a net” strategy </li></ul><ul><ul><li>Launch web of related applications </li></ul></ul><ul><ul><li>Go multiple categories </li></ul></ul><ul><ul><li>Promote your key app within other apps </li></ul></ul><ul><li>Use FREE apps more </li></ul><ul><li>Do not limit features - limit content </li></ul>
  9. 9. <ul><li>Vasily Salomatov - Co Founder appsgeyser.com </li></ul><ul><li>Twitter: @vsalomatov </li></ul><ul><li>703 879 4809 </li></ul><ul><li>[email_address] </li></ul>

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