Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The Leading Mobile
User Acquisition Network
Understanding the
Mobile Ecosystem
1
A few things before we get started…
2
Deck and recording
will be available.
Love the content?
Share it!
#mobileecosystem
K...
About Me
VP Business
Development, North
America
Former Head of BD,
inmobi
Entire career solving the
pain points of content...
4
Understanding the Mobile Advertising Ecosystem
Discussion Topics
The Mobile Landscape
Obstacles
Opportunities
Mobile Marketing Trends
The Role of the Consumer
How to Dri...
The Mobile Market
6
2013 The year when mobile-connected
devices will exceed the world’s population
82.8% The increase in g...
7
52% of users claim
they have acted on
an advertisement in
an app
18% have made a
purchase directly from
an ad in an app ...
8
19.5%
19.8%
Adults are spending approximately 44% of their
“media time” engaged with digital devices
Mobile Activity Sur...
9
Obstacles
No longer allowing push notifications or icon drops after
September 23, 2013
10
Google Play Clean-Up
11
Device Optimization
12
Performance Measurement
13
Opportunities
More Performance Measurement
14
More opportunity than online
More relevancy
Real Time
Location focused
User focused perfor...
Location-Based Advertising
15
Users are open to mobile ad targeting based on their…
Current Location (43%) Personal Intere...
Mobile Privacy Standards
• The industry has already taken steps to improve
privacy standards
• Many opportunities for addi...
17
Mobile IndustryTrends
Video
Half of all mobile traffic is used
for video consumption. Only
8% of ad dollars are spent on
video.
In-app is the be...
In-ad Game Demos
In-ad game demos allow users to play a virtualized
demo of a game for up to two minutes.
– Benefits:
• Co...
Localization Features
20
Language localization is a key performance differentiator for
advertisers. Our tests have shown 4...
21
Consumers look at
native ads
53% more frequently
than static ads
Android
Android has a huge upside, and already boasts some
advantages over iOS.
22
Fiercely loyal developer community
Wide...
Increased advertising budgets
23
Consumers spend 23% of their
media time
in apps, but advertisers
spend only 1% of their b...
24
The Role of the End User
Flawless UX Across All Devices
Give your users the
best experience
tailored to the device
they’re using
25
Post-Install
Attract
non-incentivized
users with
a compelling
post-install plan
26
App Usage
Registrations
Level-Ups
In-ga...
Lifetime Value (LTV)
27
28
How to Drive More Monetization
Don’t let monetization become an afterthought
29
Build a strategy in the early stages of development
30
Create an
up-sell
strategy
31
Size matters!
32
If your app
is over 20MB
it will require a
Wi-Fi connection
to download.
Take advantage of different traffic sources
33
34
Questions?
Upcoming SlideShare
Loading in …5
×

Understanding the Mobile Ecosystem

1,125 views

Published on

This webinar was presented on October 9, 2013. It takes a look at the Mobile Ecosystem, what we see as obstacles and opportunities in the space, trends, look at the role of the consumer, and give tips to drive more monetization.

Published in: Technology, Business
  • Be the first to comment

Understanding the Mobile Ecosystem

  1. 1. The Leading Mobile User Acquisition Network Understanding the Mobile Ecosystem 1
  2. 2. A few things before we get started… 2 Deck and recording will be available. Love the content? Share it! #mobileecosystem Keep the conversation going post-webinar. Follow us @Appia
  3. 3. About Me VP Business Development, North America Former Head of BD, inmobi Entire career solving the pain points of content publishers Developed the technology and royalty license for the first legal, free digital music serve Developed and holds several patents for numerous AdTech-based technologies
  4. 4. 4 Understanding the Mobile Advertising Ecosystem
  5. 5. Discussion Topics The Mobile Landscape Obstacles Opportunities Mobile Marketing Trends The Role of the Consumer How to Drive More Monetization Q&A 5
  6. 6. The Mobile Market 6 2013 The year when mobile-connected devices will exceed the world’s population 82.8% The increase in global mobile advertising revenue from 2011 to 2012. $8.9B Total global mobile advertising revenue in 2012. 1,000,000 The number of apps available on both Google Play and the App Store.
  7. 7. 7 52% of users claim they have acted on an advertisement in an app 18% have made a purchase directly from an ad in an app in the last month
  8. 8. 8 19.5% 19.8% Adults are spending approximately 44% of their “media time” engaged with digital devices Mobile Activity Surpasses Desktop Time
  9. 9. 9 Obstacles
  10. 10. No longer allowing push notifications or icon drops after September 23, 2013 10 Google Play Clean-Up
  11. 11. 11 Device Optimization
  12. 12. 12 Performance Measurement
  13. 13. 13 Opportunities
  14. 14. More Performance Measurement 14 More opportunity than online More relevancy Real Time Location focused User focused performance
  15. 15. Location-Based Advertising 15 Users are open to mobile ad targeting based on their… Current Location (43%) Personal Interests (49%)
  16. 16. Mobile Privacy Standards • The industry has already taken steps to improve privacy standards • Many opportunities for additional improvement 16 COPPAFTC Mobile Privacy ReportsSunset of UDID Mobile Marketing AssociationInteractive Advertising BureauIDFA
  17. 17. 17 Mobile IndustryTrends
  18. 18. Video Half of all mobile traffic is used for video consumption. Only 8% of ad dollars are spent on video. In-app is the best way to deliver video content and great user experience. 18 Tip: Make your video interactive for even higher engagement!
  19. 19. In-ad Game Demos In-ad game demos allow users to play a virtualized demo of a game for up to two minutes. – Benefits: • Compelling opening experience • Very engaging since the user gets to experience actual game play • Video ad space is already being priced at a premium, so these ads can bring an even higher ROI – Potential Challenges: • Potential for lag because the format requires a fast connection with low latency • Data usage could be a concern for users 19
  20. 20. Localization Features 20 Language localization is a key performance differentiator for advertisers. Our tests have shown 42% increase in CTR and 22% increase in conversion rate with localized creative.
  21. 21. 21 Consumers look at native ads 53% more frequently than static ads
  22. 22. Android Android has a huge upside, and already boasts some advantages over iOS. 22 Fiercely loyal developer community Wider advertising reach Larger global adoption Free access to developer tools
  23. 23. Increased advertising budgets 23 Consumers spend 23% of their media time in apps, but advertisers spend only 1% of their budget in this medium.
  24. 24. 24 The Role of the End User
  25. 25. Flawless UX Across All Devices Give your users the best experience tailored to the device they’re using 25
  26. 26. Post-Install Attract non-incentivized users with a compelling post-install plan 26 App Usage Registrations Level-Ups In-game Purchases
  27. 27. Lifetime Value (LTV) 27
  28. 28. 28 How to Drive More Monetization
  29. 29. Don’t let monetization become an afterthought 29 Build a strategy in the early stages of development
  30. 30. 30 Create an up-sell strategy
  31. 31. 31
  32. 32. Size matters! 32 If your app is over 20MB it will require a Wi-Fi connection to download.
  33. 33. Take advantage of different traffic sources 33
  34. 34. 34 Questions?

×