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Standing out in a crowd and driving downloads
About Us•  Founded in 2009"•  Finalist, Best Mobile Agency 2010 –   Mobi Awards"•  Co-Founder Liz Jones named one of   the...
Appency Leadership            Aaron Watkins: Co-Founder	            Aaron spent six years with ipsh! Mobile Marketing, and...
Over 450,000 iOS appsOver 250,000 Android appsYour app. Found.
The Appency Difference                                      !                                                   •  Appency...
What We Do: Services
BRANDINGCOMPETITIVE / PRODUCT ANALYSISSEO / APP PRESENCEPRMEDIA RELATIONSSOCIAL MEDIAVIDEOPAID MEDIAMONETIZATION STRATEGIE...
BRANDING
CanonCadets:LaunchPlan
BRAND ANALYSISFEATURESBUSINESS MODELMONITIZATIONSOCIAL INTEGRATIONCOMPETITIONPLATFORMSAD NETWORKSTOOLSPRESENCESEARCH
APP PRESENCE
Our Clients have been mentioned in…                        And more…
PAID MEDIAWe	  navigate	  the	  crowded	  paid	  media	  space	  for	  our	  clients	  –	  planning	  and	    execu)ng	  c...
CONFERENCES & MEDIA RELATIONS
SOCIAL MEDIA STRATEGY & MANAGEMENT
Client Work
World Cup Table Tennis HD•  Launched iPad version of app on June 5, 2011•  #1 iPad App (All Apps, Free) for one week, star...
#1 Arcade Game                      #2 Family Game                      #7 Overall Paid Apps!Featured	  in:	  
Client: Worldcard Mobile•  Client from December, 2009 to May, 2011"•  Remain in the Top 10 of Business Category "•  Featur...
Client:Client since October 2010Launched iPhone app “Shopping by TheFind” in Nov. 2010PR Highlights    -  Wall St. Journal...
THANK YOU!
Appency Mobile App Marketing (iPhone, Android, Windows, Blackberry)
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Appency Mobile App Marketing (iPhone, Android, Windows, Blackberry)

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A brief overview of Appency PR & Marketing for mobile apps

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Appency Mobile App Marketing (iPhone, Android, Windows, Blackberry)

  1. 1. Standing out in a crowd and driving downloads
  2. 2. About Us•  Founded in 2009"•  Finalist, Best Mobile Agency 2010 – Mobi Awards"•  Co-Founder Liz Jones named one of the “Mobile Women to Watch 2011” by Mobile Marketer"•  Co-Founder Aaron Watkins authored GigaOM Pro Guide to App Marketing"•  Current staff of 7"
  3. 3. Appency Leadership Aaron Watkins: Co-Founder Aaron spent six years with ipsh! Mobile Marketing, and after that was recruited to start the San Francisco office of global mobile agency The Hyperfactory. After spending seven years working with some of the greatest minds in mobile marketing around the globe he decided it was time to strike out on his own and fulfill a growing gap surrounding the marketing of mobile applications. `   Aaron has worked with a number of major brands including Axe, Disney, Anheuser-Busch and the US Air Force. My Favorite Apps: Liz Jones: Co-Founder Liz has over 14 years of experience marketing content in the mobile & digital space. She met Aaron while running the LA office of the global mobile marketing agency The Hyperfactory. Prior to that, she spent 10 years at NewsCorp where she founded Fox Mobile Studios and headed up the Digital Marketing group at Twentieth Century Fox. Liz built online and mobile marketing `   campaigns for more than 100 films, garnering numerous awards including two CLIOs, a Key Art Award and a One Show Award. My Favorite Apps:
  4. 4. Over 450,000 iOS appsOver 250,000 Android appsYour app. Found.
  5. 5. The Appency Difference ! •  Appency knows apps. 
 Inside and out. Its all we do.
 App  Press   •  Appency knows app stores. The landscape you must navigate in order to succeed.
 App   App   •  Appency works with the top Stores   Adver)sing   press
 They specialize in reviewing applications.
 App   Promo)on   •  Appency knows the nuances of app advertising.
 Media campaigns for dozens of apps across all major mobile ad networks"
  6. 6. What We Do: Services
  7. 7. BRANDINGCOMPETITIVE / PRODUCT ANALYSISSEO / APP PRESENCEPRMEDIA RELATIONSSOCIAL MEDIAVIDEOPAID MEDIAMONETIZATION STRATEGIESREPORTING
  8. 8. BRANDING
  9. 9. CanonCadets:LaunchPlan
  10. 10. BRAND ANALYSISFEATURESBUSINESS MODELMONITIZATIONSOCIAL INTEGRATIONCOMPETITIONPLATFORMSAD NETWORKSTOOLSPRESENCESEARCH
  11. 11. APP PRESENCE
  12. 12. Our Clients have been mentioned in… And more…
  13. 13. PAID MEDIAWe  navigate  the  crowded  paid  media  space  for  our  clients  –  planning  and   execu)ng  campaigns  to  drive  installs  and  new  users.      
  14. 14. CONFERENCES & MEDIA RELATIONS
  15. 15. SOCIAL MEDIA STRATEGY & MANAGEMENT
  16. 16. Client Work
  17. 17. World Cup Table Tennis HD•  Launched iPad version of app on June 5, 2011•  #1 iPad App (All Apps, Free) for one week, starting June 9•  Press coverage includes Appolicious, 148Apps, DailyAppShow, AppScout, Gamezebo•  Launch of HD and re-launch of iPhone version garnered 1MM downloads in the first week
  18. 18. #1 Arcade Game #2 Family Game #7 Overall Paid Apps!Featured  in:  
  19. 19. Client: Worldcard Mobile•  Client from December, 2009 to May, 2011"•  Remain in the Top 10 of Business Category "•  Featured by Apple"•  Won 2 Major Awards" –  CTIA 2010 E-Tech Award Winner for Mobile Applications - Pro-sumer/Business Productivity" –  The Mobi Award for best OCR App. "
  20. 20. Client:Client since October 2010Launched iPhone app “Shopping by TheFind” in Nov. 2010PR Highlights -  Wall St. Journal, CNN, NY Times, Forbes, USA Today -  AppAdvice, Appolicious, Mac Observer, iPhone Life, TechliciousRan Paid Media campaigns in Nov., Dec. & Jan. for rankings burst -  Nov 17 – 24, Top 10 of Lifestyle -  Nov. 19 & 20 - #1 in Lifestyle, #15 All Free Apps -  Dec. 2 – 9, Top 10 Lifestyle -  Dec. 16 – 17, Top 10 Lifestyle -  Jan 31 – Feb 16, Top 10 Lifestyle; -  Feb. 1 & 2 - #1 in Lifestyle, #19 All Free Apps
  21. 21. THANK YOU!

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