NOT FOCUSING ON
A mobile application should be designed for a
speciﬁc group of users and should meet customer
needs. This seems obvious, but when it comes to
the long process of creating an app, developers
somehow forget to stay focused on the purpose of
To keep the app simple and user-friendly,
developers should avoid creating too many
CREATING YOUR APP
ONLY FOR THE
This is one of the most common mistakes.
Developers design their apps only for people with
the newest devices. This causes an uncomfortable
situation for those with older hardware as their
smartphones become much slower. As a result,
they can simply stop using the app and uninstall it.
ASKING FOR TOO
A user usually doesn’t want to provide too
much personal information. While using the
app requires too much personal data or access
to social media accounts, it is very likely that
users will give up on onboarding the app.
BUILDING AN APP
WITHOUT HAVING A
Nowadays, developing a great app does not
guarantee earning some serious money. What
every app needs is a good and multi-step
marketing plan. There are several ways to
introduce, popularize and sell the app and they
should be executed as soon as the app is available
in the app store or even before the launch.
Once the app is on the market, every developer
should put their effort not only to promote it, but to
collect as much feedback as he/she can. What
customers say about the app and what bugs they
discover is crucial when it comes to improving the
COPYING OTHER APPS
Some developers are tempted to take a shortcut
and copy some of the most popular apps. In fact, it
is a rather risky and unproﬁtable thing to do. Firstly
because, it is very likely that people will stick to the
original app anyway.
Secondly, copying can be perceived as plagiarism
and taken as a violation of Intellectual Property
What is more proﬁtable, but at the same time notso-easy, is doing a comprehensive market research
in order to ﬁnd a niche and building an original and
outstanding app that will ﬁll up this niche.
FAILING TO ADJUST
policy, which should have an inﬂuence on the way
in which developers market their apps. Certain
marketing actions should be tailored for a particular
app store. Developers should be aware of all the
opportunities that each app store creates, as well
as the limits of each app store and adjust the
marketing strategy to those platforms.
NOT TRACKING THE
Like they say, ”You can’t manage what you
don’t measure”. Developers happen to forget
what advantages analytics can give them.
Measuring rankings, revenue and the number of
downloads is crucial for planning an effective
marketing actions and as a result gaining more
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