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A Joint Venture to Improve the Health of the Appalachian Region<br />Sarah E. Kercsmar, PhD<br />Co-Director, Kentucky Cen...
As public health professionals…<br />We have the passion to make the world healthier and the expertise to make it happen.<...
As funders….<br />You have the resources to fund a limited number of projects.<br />Everyone thinks THEY have the best ide...
TOGETHER…We Can Improve…<br />
Healthy Communities Approach<br />“When a healthy community initiative is undertaken, a communal spirit develops, linking ...
Tobacco: A Global Epidemic<br />“By 2025, 500 million people worldwide will die of tobacco-related disease…that is 9/11 ev...
Tobacco and Rural America<br />
Low Income Disproportionately Affected<br />31.1% of adults below the poverty level smoke, compared to 19.4 % who are at o...
Case Study #1:<br />Tobacco Cessation<br />
Personal Narratives from Smokers and Former Smokers from One Rural Distressed County (N = 21)<br />Easy access to treatmen...
Outreach Intervention based on Personal Narratives<br />
Quilt (Pride of Place)<br /><ul><li>Designed and created by the Lawrence County Quilt Guild based on focus group themes
Appliquéd tree in the center of the quilt represents life in Lawrence County.
Log Cabin and Appalachian Trail motifs in the borders reflect the history of the people living in this region of Kentucky
Incorporates strong sense of pride about the beauty of the land, and the history, arts, and friendliness of the people of ...
The good news is that, unlike some public health hazards, secondhand smoke exposure is easily prevented. Smoke-free indoor...
Work in Progress: Smoke-Free Northern Kentucky<br />
Smoke-free Lexington = 16,500 Fewer Smokers, Saving $21 Million per Year in Healthcare Costs<br />Hahn, E.J., Rayens, M.K....
22% Decline in Emergency Department Visits for Asthma in Lexington-Fayette County<br />Rayens, M.K., Burkhart, P.V., Zhang...
NKY Case Study: Policy Change is Cyclical and Ongoing<br />
Policy Changing the Culture of Expectations<br />
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Gathering 2011 Breakout Session - Health - A Joint Venture to Improve the Health of the Appalachian Region - Sarah Kercsmar of KY Center for Smoke-free Policy

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Gathering 2011 Breakout Session - Health - A Joint Venture to Improve the Health of the Appalachian Region - Sarah Kercsmar of KY Center for Smoke-free Policy

  1. 1. A Joint Venture to Improve the Health of the Appalachian Region<br />Sarah E. Kercsmar, PhD<br />Co-Director, Kentucky Center for Smoke-free Policy<br />University of KentuckyCollege of Nursing<br />June 7, 2011<br />
  2. 2. As public health professionals…<br />We have the passion to make the world healthier and the expertise to make it happen.<br /> We are used to trying to accomplish a lot with scarce resources.<br /><ul><li>But, we can’t do it alone! So, to quote Uncle Sam,</li></ul>WE NEED YOU!<br />
  3. 3. As funders….<br />You have the resources to fund a limited number of projects.<br />Everyone thinks THEY have the best idea for you to fund.<br />You want to make the biggest impact in a community that you can. <br />
  4. 4. TOGETHER…We Can Improve…<br />
  5. 5. Healthy Communities Approach<br />“When a healthy community initiative is undertaken, a communal spirit develops, linking public, private, and nonprofit sectors to address the underlying causes of poor health. Healthy community participants represent the wide spectrum of interests and roles that make a community work. Focusing on systems change, the Healthy Communities Approach seeks to build broad participation, encourage new players, honor diversity, create a shared vision and values, and build true collaborations that utilize the assets and resources of the community. Integral to this approach are the measurement of results and the establishment of benchmarks for progress.” <br />
  6. 6. Tobacco: A Global Epidemic<br />“By 2025, 500 million people worldwide will die of tobacco-related disease…that is 9/11 every two hours for 14 years.” <br />C. Everett Koop, March 2004<br />1 person dies every 6 seconds from tobacco<br />
  7. 7. Tobacco and Rural America<br />
  8. 8. Low Income Disproportionately Affected<br />31.1% of adults below the poverty level smoke, compared to 19.4 % who are at or above the poverty level.<br />40 yrs. median duration of smoking in poor smokers vs. 22 yrs. in smokers 3 x poverty level.<br />Low income more likely to suffer from smoking-attributable diseases and more exposed to SHS.<br />Limited access to healthcare and more likely to delay<br />Cigarette consumption linked to food insecurity<br />
  9. 9. Case Study #1:<br />Tobacco Cessation<br />
  10. 10. Personal Narratives from Smokers and Former Smokers from One Rural Distressed County (N = 21)<br />Easy access to treatment programs<br />Quitting with support of family and friends<br />Faith<br />Quitting for health reasons<br />Freedom of individual choice<br />Pride of place<br />“Big” tobacco<br />Meaningful messages to smokers<br />Quitting because it is the right time<br />Quitting for one’s children<br />Butler, K.M. et al., Telling Their Stories: Rural Smokers’ Experiences with Tobacco (pending review)<br />
  11. 11. Outreach Intervention based on Personal Narratives<br />
  12. 12. Quilt (Pride of Place)<br /><ul><li>Designed and created by the Lawrence County Quilt Guild based on focus group themes
  13. 13. Appliquéd tree in the center of the quilt represents life in Lawrence County.
  14. 14. Log Cabin and Appalachian Trail motifs in the borders reflect the history of the people living in this region of Kentucky
  15. 15. Incorporates strong sense of pride about the beauty of the land, and the history, arts, and friendliness of the people of Lawrence County </li></li></ul><li>Case Study #2:<br />Smoke-Free Policies<br />
  16. 16. The good news is that, unlike some public health hazards, secondhand smoke exposure is easily prevented. Smoke-free indoor environments are proven, simple approaches that prevent exposure and harm.<br /> United States Department of Health and Human Services (2006)<br />
  17. 17.
  18. 18. Work in Progress: Smoke-Free Northern Kentucky<br />
  19. 19. Smoke-free Lexington = 16,500 Fewer Smokers, Saving $21 Million per Year in Healthcare Costs<br />Hahn, E.J., Rayens, M.K., Butler, K.M., Zhang, M., Durbin, E., and Steinke, D. (2008). Smoke-free laws and adult smoking prevalence. Preventive Medicine, 47: 206–209.<br />
  20. 20. 22% Decline in Emergency Department Visits for Asthma in Lexington-Fayette County<br />Rayens, M.K., Burkhart, P.V., Zhang, M., Lee, S., Moser, D.K., Mannino, D., Hahn, E.J. (2008). Reduction in asthma-related emergency department visits after implementation of a smoke-free law. Journal of Allergy and Clinical Immunology. 122(3):537-541.<br />
  21. 21.
  22. 22. NKY Case Study: Policy Change is Cyclical and Ongoing<br />
  23. 23. Policy Changing the Culture of Expectations<br />
  24. 24.
  25. 25. For More Information<br />Kentucky Center for Smoke-free Policy <br />www.kcsp.uky.edu<br />Facebook and Twitter <br />Search : kysmokefree<br />Sarah Kercsmar<br />scave2@email.uky.edu<br />859-323-0603<br />

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