Mobile App trends Worldwide 2014: What You Need to Know?

156,072 views

Published on

In the past few years, worldwide sales of smartphones have outpaced worldwide sales of non-smartphone devices. App economies have continued to grow. Let’s take a look at some of the trends driving app economies around the world.

2 Comments
37 Likes
Statistics
Notes
No Downloads
Views
Total views
156,072
On SlideShare
0
From Embeds
0
Number of Embeds
131,261
Actions
Shares
0
Downloads
949
Comments
2
Likes
37
Embeds 0
No embeds

No notes for slide

Mobile App trends Worldwide 2014: What You Need to Know?

  1. 1. Mobile App Trends 2014
  2. 2. 1. Fun App Store Facts 2. Smart Phone Purchase Trends 3. Trends for Operating Systems 4. Most used Smartphone Apps 5. Mobile App Store Revenue, Worldwide, 2012-17 6. Top Category of Apps been Downloaded 7. Apps with more than 50K Downloads in Google Play 8. Top Categories in Apple Store 9. Number of Apps Google Play Vs App Store 10. Apps Download Trend Worldwide 11. iOS/Android app revenue gap narrows , but iOS still miles ahead 12. Apple’s iOS edges out Android in mobile ad traffic, dominates in revenue 13. Indian App Market Revenue Projection 16. Android Dominates Market Share, But Apple Makes All The Money 17. Conclusion 18.References Agenda
  3. 3. • The percentage of overall App Store revenue generated by free apps with in-app purchases increased from 77 percent to 92 percent from January 2013 to November 2013 • In 2013, about 90 percent of revenue generated from games came from free-to- play titles, while just 8 percent came from paid apps • Two of the top three free apps come from Google (YouTube at No. 2, and Google Maps at No. 3), making Google the most downloaded publisher in the App Store for 2013 • Candy Crush Saga was the most downloaded app in 2013 • More people downloaded Despicable Me: Minion Rush than downloaded Facebook on 2013 • Eight of the top 10 paid apps were games, but the No. 1 overall paid download was a messaging app (WhatsApp Messenger) • Clash of Clans managed to make more money in 2013 than Candy Crush Saga • Disney was the top paid app publisher, with Temple Run: Oz leading the charge • People still love apps a lot – the biggest takeaway Fun App Store Facts
  4. 4. 175 298 491 697.7 968 1200 0 200 400 600 800 1000 1200 1400 2009 2010 2011 2012 2013 2014 In Millions Years Source: Gartner/Techcrunch Smartphone Purchase Trend
  5. 5. 0 100 200 300 400 500 600 700 800 2009 2010 2011 2012 2013 2014 In Millions Years Android iOS RIM Symbian Microsoft Bada Others Source: Statista Trend Of Operating System(OS)
  6. 6. Most Used SmartPhones Apps Source: ibnlive
  7. 7. Mobile App Store Revenue, Worldwide, 2012-17 0 5000 10000 15000 20000 25000 30000 35000 40000 2011 2012 2013 2014 2015 2016 2017 Millions of Dollars Years Paid For In-App Purchases Advertising Source: Gartner
  8. 8. 0.00% 50.00% 100.00% 150.00% 200.00% 250.00% 2011-2012 2012-2013 GROWTHINPERCENTAGE Year Messaging and Social Utility and Productivity Music, Media and Entertainment Lifestyle and Shopping Games Sports,Health and Fitness News and Magazine Top Categories of apps being downloaded Source: Flurry
  9. 9. 0 10000 20000 30000 40000 Business Communication Entertainment Lifestyle Media& Video Music & Audio Personalization Photography Shopping Social Travel & local In Millions Category Paid Apps Free Apps Top 3 (Paid apps): Travel, Personalization, Entertainment Top 3 (Free apps): Entertainment, Personalization, Lifestyle Top Categories on Google Play (50K+ Downloads)
  10. 10. 0 5 10 15 20 Books Business Education Entertainment Games Health Care & Fitness Lifestyle Music News Photography Productivity Reference Sports Travel Utilities Percentage Categories Top Categories on Apple Store In 2013 games were the most popular category among all closely followed by education. And, rest of the categories have also shown large margin.
  11. 11. 0 200000 400000 600000 800000 1000000 1200000 2009 2010 2011 2012 2013 In Billions Years Google Play iOS2 Number of Apps : Google Play vs App Store Source: Wikipedia
  12. 12. 0 50000 100000 150000 200000 250000 300000 2012 2013 2014 2015 2016 2017 Downloads in Millions Years Free Download Paid Download Source: Gartner Apps Download Trend Worldwide
  13. 13. 0.91 0.77 0.43 0.24 0.19 0 0.5 1 1.5 App Revenue, Advertising, Developers Fees, Commerce Mobile Ad Revenue Paid Downloads And In-App Purchases In-App Purchases Developer Revenue Per Download Android iPhone Source: 9to5Mac iOS/Android App Revenue Gap Narrows, But iOS Still Miles Ahead
  14. 14. Source: AppleInsider 2013 Apple's iOS edges out Android in mobile ad traffic, dominates in revenue
  15. 15. RE VE NU E 0 500 1000 1500 2000 2500 2012 2013 2014 2015 2016 300 657 974 1621 2065 RevenueinCrore REVENUE Although, the growth in Indian market is slow as compared to global market but it is showing good signs since 2013 Indian App Market Revenue Projection Source: Gartner
  16. 16. 0 10 20 30 40 50 60 70 80 90 OS Market Share % Android iOS 0 10 20 30 40 50 60 OS Profit Share % Android iOS As per IDC, in Q3 2013 • Android made up 81 % of devices shipped • Apple’s iOS is at second place with only 12.9 percent • But, Apple profit numbers are way ahead • Apple, as per Canaccord Genuity takes 56% of the profit in the mobile device market Android Dominates Market Share, But Apple Makes All The Money
  17. 17. • Steady growth of smart-phones followed by increasing options for different OS’s • Growth of Free/Paid apps since 2010-11 is earning revenue from- ads, purchase, in-app purchases and paid apps. • In 2011-12 application growth in various categories has given an additional support to the application market, encouraging different platforms (RIM, Windows etc.) to build more and more apps • iOS and Android almost creating a bipolar application market in terms of revenue, profit, number of apps, growth etc. • Increasing growth of both free and paid apps mainly in the messaging and social apps category. • Personalized apps like skins, wallpapers and ringtones have shown more revenue prospects • Slow growth of apps in categories like News, Magazine, Health and fitness are largely to be seen in the later part of the coming year Conclusion
  18. 18. • Gartner • Flurry • AndroidRank.org • Statista • App Brain • Avendus Analysis • About.com • www.tuaw.com • Wikipedia • Mashable • IBN Live References
  19. 19. www.facebook.com/AppStudioz @AppStudioz www.instagram.com/AppStudioz www.pinterest.comAppStudiozApps

×