Here's what you need to know when picking the right technology partner for your mobile needs.

1. 6 Things to Consider
When Picking the Right
Mobile Technology
Partner

2. AppNexus Inc. - Confidential – Not for Distribution2
There’s a lot to consider when you’re picking for your mobile
technology partner. If you’re a mobile publisher or an app
developer, here are some important things to keep in mind
when selecting your mobile header-bidding partner:

3. Innovation
AppNexus Inc. - Confidential – Not for Distribution3
If you’re an innovator in the space, you should be
selecting a partner that also innovates. Ask yourself: do
you feel comfortable enough to have an ongoing dialogue
with your ad-tech partner about the future? Are they
responsive to your individual needs and concerns? And do
they offer solutions that help you continue to push beyond
the status quo?

4. AppNexus Inc. - Confidential – Not for Distribution4
In-App
Header
Bidding
It’s important that your partner can provide a solution
that will bring your business incremental revenue, provide
additional pressure in your waterfall, and allow new buyers
to access your inventory. Simply put: do you have the ability
to leverage ‘in-app’ header bidding with your technology
partner? On a similar note, will your partner give you
access to new creative supply pools – or pioneering
formats like native?

5. AppNexus Inc. - Confidential – Not for Distribution5
Aligned
Business
Goals
This may sound obvious, but some ad-tech partners
also have their own media businesses they’re looking to
monetize… investments that could compete directly with
your inventory. Ask yourself: are their double-edged
goals aligned with your singular business needs?

6. AppNexus Inc. - Confidential – Not for Distribution6
Technology
Don’t be afraid to talk about the nuts and bolts when it
comes to technology, implementation, and support. You
should be able to grill them on what the integration and
setup processes are like – and they should be able to
answer your questions with more than just platitudes. Is it an
‘app-bloating’ SDK that’s causing issues? Or is it an elegant,
lightweight solution that is complementary to your existing
partners?

7. AppNexus Inc. - Confidential – Not for Distribution7
PMPs
A common challenge for mobile publishers is the
inability to scale private marketplaces (PMPs) and
deals, so it’s important to ask if your vendor if PMPs
are supported – and whether they work.

8. AppNexus Inc. - Confidential – Not for Distribution8
Long
Term
And last but not least, you need to know if your
partner will be with you for the long haul, not just
through next week. Is your partner willing to sit down
and create a long term plan with you—can they plan
for long term commitment?

9. Learn more about our offerings for mobile publishers here: https://www.appnexus.com/en/publishers/pricecheck
AppNexus Inc. - Confidential – Not for Distribution9
Ultimately the mobile ad-tech world is going to
continue to expand at a rapid pace for the rest of
the year, As long as you’re informed and armed to
navigate the options, you can be successful.