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Modern web applications are complex, and they are only getting more complex. Not only does every business manage a stable of applications that are crucial to their operation, there is an ever-growing number of businesses whose web presence is the business. There are tools to manage every part of each application, and many apps even provide self-targeted monitoring capabilities.
Unfortunately, most tools don't give you the entire picture, and manually stitching together the capabilities of a host of myopic tools is time-consuming. Monitoring the full application requires the ability to monitor the full stack of technologies involved.