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  1. 1. Introducing a New ProductTesting LINKTesting link2
  2. 2. Long-term Goal State the intended goal
  3. 3. Customer Wishes Describe customer needs and wishes Explain the requirements
  4. 4. FulfillingCustomer Needs Describe the main attributes of the product Link the product attributes to customerneeds
  5. 5. Cost Analysis Indicate the financial advantages for thecustomer Compare quality and price with those of thecompetition
  6. 6. Strengths and Advantages Summarize the special features andadvantages of the product being introduced
  7. 7. Next Steps of Action Explain the steps that now need to be taken