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5 Stages of Disruptive Marketing that Will Grow Your Company Exponentially

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If you are expanding into a new country, developing a new product, or deciding to explore the world of digital marketing, these stages will guide you through the process in a simple and defined way. Since marketing methods are rapidly changing, SPI has developed a timeless marketing model that has been applied to old and new, B2B and B2C, marketing channels.

This Slide Deck Will Prepare Your Team for A Disruptive Marketing Moment.

Published in: Business
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5 Stages of Disruptive Marketing that Will Grow Your Company Exponentially

  1. 1. THE FIVE STAGES OF DISRUPTIVE MARKETING TESTING By:
  2. 2. DISRUPTIVE MARKETING TESTING Message Market Fit Disruptive Reach Comparative ROI Conversion Psychology 1 2 3 4 5 Have you found the language that evangelizes? What uncluttered channels are you exploring? Can you predict the return on your campaign spend? Do you understand why your customers are buying and referring? Steps Exponential Growth Factors Are you measuring the three factors that cause your company to grow exponentially? (408) 634-0774Questions? Use our search engine to find answers. 1. 10-100 Opt Ins 2. Sub LTV Acquisition 5. Value Ladder Setup 3. Scaling one successful campaign 4. Alignment with Customer Discovery Success Metrics
  3. 3. TESTING MESSAGE MARKET FIT (MMF) ‣ Does the market believe what you believe? ‣ Unique Selling Proposition ‣ Product Vision ‣ Key Differentiator ‣ Thought Leadership ‣ Customer Discovery ‣ Influencer Analysis ‣ Expert Opinions MMF Questions? Use our search engine to find answers. (408) 634-0774Questions? Use our search engine to find answers.
  4. 4. TESTING DISRUPTIVE REACH ‣ Because sooner or later, each marketing channel becomes cluttered. Questions? Use our search engine to find answers. (408) 634-0774Questions? Use our search engine to find answers.
  5. 5. ▸ Step by step channel testing COMPARATIVE ROI landing pages retargeting channels $ales demand gen. funnel Marketing Automation CRM Questions? Use our search engine to find answers. (408) 634-0774Questions? Use our search engine to find answers. X% Y% Z%
  6. 6. CONVERSION PSYCHOLOGY Why is it relevant?What are you selling? Can you prove it? How do we begin? 1. Social media Engagement 2. Click Throughs 3. Time on site 4. Bounce Rate 1. Blog Shares 2. Ebook Shares 3. Post Comments 4. Video Replays 5. Return Visitors 1.Reservations 2.Requests for more 3.information 4.Demo Requests 5.Heat Maps 1. Cart Abandonments 2. Verbal Agreements 3. Free Trial Sign-ups 4. Meeting Requests Conversion Examples Curious Customer Relevant Offering Proven Offering Checkout Stage 1 Stage 2 Stage 3 Stage 4 ▸ The 4 steps of Disruptive Conversion (408) 634-0774Questions? Use our search engine to find answers.
  7. 7. Questions? Use our search engine to find answers. (408) 634-0774Questions? Use our search engine to find answers. CREATING EXPONENTIAL GROWTH FACTORS ▸ # of Leads Misc. Factor: Customer Experience A. Search B. Email C. Business Apps D. Adwords X # of Sales X Value Ladder Value Ladder Examples A. Profile B. MSG Packages C. Ads D. Recruiter Data A B C D
  8. 8. THANKS! (408) 634-0774 Chris Strachan
 Principal Apoorva Pande
 Principal The SPI Team www.strachanpandeinternational.com From: Tianna Inman
 Marketing Operations

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