Capabilities Deck

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Capabilities Deck

  1. 1. Apogee Search Capabilities Overview Bill Leake President and CEO
  2. 2. Just a few of our happy clients…
  3. 3. Who’s talking about us…
  4. 4. Why we *might* know something (aka Shameless Plug Slide) <ul><li>Apogee Search is the largest “pure-play” online marketing firm in the Southwest, and one of the 20 largest nationwide </li></ul><ul><ul><li>150+ clients, including National Public Radio, Golfsmith, Lance Armstrong Foundation, Olive Garden, PerkinElmer, SAP, Hewlett Packard, Gannett Digital, Shell, + numerous VC-backed technology firms </li></ul></ul><ul><ul><li>Paid Search, Organic Search, Online Media, Website Effectiveness </li></ul></ul><ul><li>Our management team built *the first* company to ever sell a million dollars of product on the internet </li></ul><ul><li>Our management team has been doing search engine optimization since 1995, and paid search since early 1998 (within 1 week of its start) </li></ul><ul><li>Founder’s background includes McKinsey & Co., Dell, and executive roles at successful, private-equity-backed firms </li></ul><ul><li>All programs are results-focused and metrics-based </li></ul>
  5. 5. Why we *might* NOT know something (aka Reality Slide) <ul><li>Once you have something figured out, it is probably about to change on you </li></ul><ul><li>There are many roads to Rome </li></ul><ul><li>Hubris is the beginning of humiliation </li></ul><ul><li>What works for someone else, might not work for you </li></ul>
  6. 6. Strengths <ul><li>Experienced Business People & Marketers </li></ul><ul><li>“ Make it Easy” Philosophy </li></ul><ul><ul><li>Transparent Processes </li></ul></ul><ul><ul><li>Portability of Services </li></ul></ul><ul><ul><li>Three Month Contract with 30-Day Out </li></ul></ul><ul><li>International Campaigns & Foreign Languages </li></ul><ul><li>B2B Lead Generation Expertise </li></ul><ul><li>Technology Agnostic </li></ul><ul><li>Geographic Distribution </li></ul>
  7. 7. Paid Search Management <ul><li>Primarily Offer Turnkey Solution Packages: </li></ul><ul><ul><li>Google, Yahoo, MSN, Business.com </li></ul></ul><ul><ul><li>Placement Targeted Campaigns </li></ul></ul><ul><ul><li>Shopping Engine Campaigns </li></ul></ul><ul><ul><li>Market Research Campaigns </li></ul></ul><ul><li>Standalone Services Include: </li></ul><ul><ul><li>Audits </li></ul></ul><ul><ul><li>Campaign Configurations </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><li>15+ Dedicated, Full Time Team Members </li></ul><ul><li>Experience filling the bottom of the sales funnel </li></ul>
  8. 8. Paid Search Methodology Most search agencies optimize to yield the largest number of visitors or lead form submissions per dollar spent. Apogee looks further down the sales funnel to maximize your ROI based on lead quality or closed opportunities. CRM
  9. 9. Search Engine Optimization <ul><li>Primarily Offer Turnkey Solution Packages: </li></ul><ul><ul><li>Traditional SEO </li></ul></ul><ul><ul><li>Reputation Management </li></ul></ul><ul><ul><li>Link Building </li></ul></ul><ul><li>Standalone Services Include: </li></ul><ul><ul><li>Audits </li></ul></ul><ul><ul><li>On-site Recommendations </li></ul></ul><ul><ul><li>Campaign Configurations </li></ul></ul><ul><ul><li>Competitive Analysis </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><li>15+ Dedicated, Full Time Team Members </li></ul><ul><li>Experienced with Blended Search and Social Media Techniques </li></ul>
  10. 10. Website Effectiveness <ul><li>Conversion Rate Improvement </li></ul><ul><ul><li>Heuristic Evaluations </li></ul></ul><ul><ul><li>Psychographic Site Analysis </li></ul></ul><ul><ul><li>Landing Page/Lead Form Development </li></ul></ul><ul><li>Testing & Measurement </li></ul><ul><ul><li>A/B Testing Consulting </li></ul></ul><ul><ul><li>A/B Testing Training </li></ul></ul><ul><ul><li>Multivariate Testing Consulting </li></ul></ul><ul><li>Metrics & Analytics </li></ul><ul><ul><li>Tracking Code Audits </li></ul></ul><ul><ul><li>Web Analytics Implementations </li></ul></ul><ul><ul><li>Salesforce.com Integrations </li></ul></ul>
  11. 11. Apogee Search [email_address] www.apogee-search.com Follow Apogee on Twitter: http://twitter.com/apogee_search Apogee videos on YouTube: http://www.youtube.com/apogeesearch Apogee on Facebook: http://www.facebook.com/pages/Apogee-Search/5842857877

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