Personal Information
Organization / Workplace
Milan Area, Italy, milan Italy
Industry
Apparel / Fashion
Website
www.aplus-auditing.com/
About
Currently working on:
. Digital & Communication KPIs
(in partnership with UPA -The Italian Advertisers' Association)
. Programmatic and Digital Audit
(working with ELEY Consulting for Italian Advertisers worldwide and Multinational Companies in Italy )
. Branding
Experienced in Auditing, Media, Communication Marketing.
Passionate about: Information Architecture, UX
Strengths: Accountability, Brand Building, Measurement systems, Process Design, KPI,
Marketing for Media & Communications Industry.
Independent since September 2014, working between Asia and Europe.
Back to Italy from June 2015
Tags
media audit
auditing
kpi
furlanetto
paola furlanetto
innovation
advertising audit
media
artificial
metrics
advertising
web
marco ziero
social
enterprise 2.0
società'
imprenditore
imprenditoria
crisi economica
scenario
radio
affinity
post analysis
cost efficiency
media buying
grps
effective reach
planned stations
cpp
media planninng
target
advertising cost
efficienza
best practises
efficacy
media planning
`savings
measuring innovation
mark burnett
giusi confalonieri
analytics
measurement
audience
hyperlocal
computational
audit
innovazione
conversazione
See more
- Presentations
- Documents
- Infographics