Ethnography In The Crowd

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Ethnography In The Crowd

  1. 1. Ethnography in the Crowd: The body, sociality and globalization in Seoul By Rob Shields
  2. 2. Overview of the Presentation <ul><li>Introduction; Rob Shields </li></ul><ul><li>Apkujong-no as liminal site </li></ul><ul><li>Site as front stage (Goffmann) </li></ul><ul><li>Moral Panic </li></ul><ul><li>Questions </li></ul><ul><li>Conclusion </li></ul>
  3. 3. Rob Shields: <ul><li>Canadian ethnographer. </li></ul><ul><li>His research interests focus on urban and virtual social spaces. </li></ul><ul><li>He is a founder and editor of the academic journal Space and Culture. </li></ul>
  4. 4. Apkujong-no <ul><li>Site as liminal zone </li></ul><ul><li>Strong etiquette: Consumer-based </li></ul><ul><li>During the day: Fashion Street </li></ul><ul><li>At night: meeting place </li></ul><ul><li>- Party place </li></ul>
  5. 5. Irving Goffman (1922-1982) <ul><li>Connection: self awareness in Rodeo Street. </li></ul><ul><li>Front Stage vs. Backstage. </li></ul><ul><li>The Presentation of the Self. </li></ul><ul><li>Dramaturgical Analysis; the study of social interaction in terms of theatrical performance. </li></ul>
  6. 6. Moral Panic; <ul><li>Semi-spontaneous or media-generated mass movement based </li></ul><ul><li>on the perception that some individual or group, frequently a </li></ul><ul><li>minority group or a subculture , is dangerously deviant and poses </li></ul><ul><li>a menace to society. These panics are generally fuelled by, </li></ul><ul><li>although not always caused by, media coverage of social issues. </li></ul><ul><li>A widely circulated and new-seeming urban legend is frequently </li></ul><ul><li>involved. These panics can sometimes lead to mob violence. </li></ul><ul><li>Rodeo Street is often portrayed as un-Korean by the media and </li></ul><ul><li>therefore it is criticised and seen as dangerous for local customs. </li></ul>
  7. 7. Question; Comparing Cities: <ul><li>The decentralization of the centre is a common phenomenon. Can you give other examples of places where niches for high-class were created? </li></ul><ul><li>Would this not lead to a single global culture in the these areas of the ‘world cities’? </li></ul>
  8. 8. Conclusion <ul><li>“ Understood as liminality, globalization does not lead to cultural homogenization, but rather to new local-global and local-local cultural hybrids.” (Shields, 1997) </li></ul>

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