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How To Use Google Webmaster Tools To Grow Your Website

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Learn how to use Google Webmaster Tools to increase your search engine ranking and increase user experience with your website.

For more information on growing your business, visit www.myxgenseo.com

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How To Use Google Webmaster Tools To Grow Your Website

  1. 1. How To Use<br />To Grow Your Website<br />Powered by: www.XGenSocialMarketing.com<br />
  2. 2. Whatisit?<br />Powered by: www.XGenSocialMarketing.com<br />
  3. 3. This will help webmasters discover:<br />What it is<br />What reports it shows you<br />How to track your website through Webmaster Tools<br />
  4. 4. The Webmaster Tools: A set of tools and resources designed the help website owners monitor and analyze their website to make it as search engine and user friendly as possible. <br />Powered by: www.XGenSocialMarketing.com<br />
  5. 5. Check who links to you.Track links from all over the web, and see who added a link to your site<br />Analyze search data includinghow much traffic you got from Google search data<br />Receive alerts in your inbox when your site has malware or generates errors<br />link to your site<br />Submit Sitemaps and see how many pages Google have indexed <br />Find out how Google crawls, indexes and ranks your site<br />Powered by: www.XGenSocialMarketing.com<br />
  6. 6. And the best part?<br />Powered by: www.XGenSocialMarketing.com<br />
  7. 7. It’s <br />free!<br />Powered by: www.XGenSocialMarketing.com<br />
  8. 8. What reportsdoes it showyou?<br />Powered by: www.XGenSocialMarketing.com<br />
  9. 9. Search Queries Report<br />Shows <br />Top keywords your site is ranking for and which ones lead to the most click throughs to your site. <br />Tip<br />Got a high ranking for a keyword but low click through rate? Try altering your Title Tag and Description.<br />Powered by: www.XGenSocialMarketing.com<br />
  10. 10. External Links Report<br />Summarizes <br />statistics on the sites are linking to your web pages i.e. which pages have the highest external links, the phrases on your page that others are linking. <br />Tip<br />Try to include promotional offers throughout your site (Promotions are often what people are most interested in = more links).<br />Powered by: www.XGenSocialMarketing.com<br />
  11. 11. Keywords Report<br />Tip<br />You can use this to see if Google isn’t ranking you for important keywords and improve your site so it does. <br />Shows<br />you what keywords your site is showing up for in search results. <br />Powered by: www.XGenSocialMarketing.com<br />
  12. 12. Internal Links Report<br />Tip<br />Have more links pointing to important pages such as your order page. Include “Buy Now” or “Click here for prices” that link to your order page on product pages.<br />Shows <br />you the amount of links within your site from one page to another. Why is it important? It helps visitors explore more sections of your site<br />Powered by: www.XGenSocialMarketing.com<br />
  13. 13. Subscriber Stats Report<br />Tip<br />You need to have an RSS feed to see this. Remember to continuously update your web pages so people have a reason to subscribe!<br />Shows <br />you how many people use Google’s RSS reader to receive alerts when something new is added to your site.<br />Powered by: www.XGenSocialMarketing.com<br />
  14. 14. URLs not followed<br />HTML suggestions <br />Crawl errors <br />URLs restricted by robots.txt<br />Diagnostics Report<br />Discover errors that Google encountered when indexing and crawling your site<br />Malware<br />Not found<br />Unreachable URLs<br />URLs timed out<br />HTTP errors<br />Crawl stats for the past 90 days <br />Powered by: www.XGenSocialMarketing.com<br />
  15. 15. Action This Information Report<br /> Google will highlight issues that it believes you should work on to help increase your visibility in its search results, as well as increase user experience. <br />There are 3 sections:<br />Meta description <br />non-indexible content<br /> Title tag <br />Powered by: www.XGenSocialMarketing.com<br />
  16. 16. Google+1 Button Search Impact Report<br />* The Search Impact report helps you see how +1‘s affect your organic search traffic. <br />*The Activity report shows how many times your pages have been +1’d<br />*The Audience report provides geographic and demographic info about the people who’ve +1’d your pages. <br />Powered by: www.XGenSocialMarketing.com<br />
  17. 17. How doyou track yourwebsite through WebmasterTools?<br />Powered by: www.XGenSocialMarketing.com<br />
  18. 18. Sign up for a<br />By going to https://www.google.com/accounts/Login<br />Powered by: www.XGenSocialMarketing.com<br />
  19. 19. Sign into <br />By going to www.google.com/webmasters/tools/<br />Powered by: www.XGenSocialMarketing.com<br />
  20. 20. On the homepage, click “ ” <br />..and enter your URL<br />Powered by: www.XGenSocialMarketing.com<br />
  21. 21. You need to verify that the site is yours via the recommended method..<br />Powered by: www.XGenSocialMarketing.com<br />
  22. 22. ..or an alternative method<br />Powered by: www.XGenSocialMarketing.com<br />
  23. 23. Now you will be able to access<br />Powered by: www.XGenSocialMarketing.com<br />
  24. 24. This presentation was brought to you by:<br />http://www.apexpacific.com<br />Powered by: www.XGenSocialMarketing.com<br />

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