Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How To Use Google Webmaster Tools To Grow Your Website


Published on

Learn how to use Google Webmaster Tools to increase your search engine ranking and increase user experience with your website.

For more information on growing your business, visit

Published in: Technology, Design
  • Be the first to comment

How To Use Google Webmaster Tools To Grow Your Website

  1. 1. How To Use<br />To Grow Your Website<br />Powered by:<br />
  2. 2. Whatisit?<br />Powered by:<br />
  3. 3. This will help webmasters discover:<br />What it is<br />What reports it shows you<br />How to track your website through Webmaster Tools<br />
  4. 4. The Webmaster Tools: A set of tools and resources designed the help website owners monitor and analyze their website to make it as search engine and user friendly as possible. <br />Powered by:<br />
  5. 5. Check who links to you.Track links from all over the web, and see who added a link to your site<br />Analyze search data includinghow much traffic you got from Google search data<br />Receive alerts in your inbox when your site has malware or generates errors<br />link to your site<br />Submit Sitemaps and see how many pages Google have indexed <br />Find out how Google crawls, indexes and ranks your site<br />Powered by:<br />
  6. 6. And the best part?<br />Powered by:<br />
  7. 7. It’s <br />free!<br />Powered by:<br />
  8. 8. What reportsdoes it showyou?<br />Powered by:<br />
  9. 9. Search Queries Report<br />Shows <br />Top keywords your site is ranking for and which ones lead to the most click throughs to your site. <br />Tip<br />Got a high ranking for a keyword but low click through rate? Try altering your Title Tag and Description.<br />Powered by:<br />
  10. 10. External Links Report<br />Summarizes <br />statistics on the sites are linking to your web pages i.e. which pages have the highest external links, the phrases on your page that others are linking. <br />Tip<br />Try to include promotional offers throughout your site (Promotions are often what people are most interested in = more links).<br />Powered by:<br />
  11. 11. Keywords Report<br />Tip<br />You can use this to see if Google isn’t ranking you for important keywords and improve your site so it does. <br />Shows<br />you what keywords your site is showing up for in search results. <br />Powered by:<br />
  12. 12. Internal Links Report<br />Tip<br />Have more links pointing to important pages such as your order page. Include “Buy Now” or “Click here for prices” that link to your order page on product pages.<br />Shows <br />you the amount of links within your site from one page to another. Why is it important? It helps visitors explore more sections of your site<br />Powered by:<br />
  13. 13. Subscriber Stats Report<br />Tip<br />You need to have an RSS feed to see this. Remember to continuously update your web pages so people have a reason to subscribe!<br />Shows <br />you how many people use Google’s RSS reader to receive alerts when something new is added to your site.<br />Powered by:<br />
  14. 14. URLs not followed<br />HTML suggestions <br />Crawl errors <br />URLs restricted by robots.txt<br />Diagnostics Report<br />Discover errors that Google encountered when indexing and crawling your site<br />Malware<br />Not found<br />Unreachable URLs<br />URLs timed out<br />HTTP errors<br />Crawl stats for the past 90 days <br />Powered by:<br />
  15. 15. Action This Information Report<br /> Google will highlight issues that it believes you should work on to help increase your visibility in its search results, as well as increase user experience. <br />There are 3 sections:<br />Meta description <br />non-indexible content<br /> Title tag <br />Powered by:<br />
  16. 16. Google+1 Button Search Impact Report<br />* The Search Impact report helps you see how +1‘s affect your organic search traffic. <br />*The Activity report shows how many times your pages have been +1’d<br />*The Audience report provides geographic and demographic info about the people who’ve +1’d your pages. <br />Powered by:<br />
  17. 17. How doyou track yourwebsite through WebmasterTools?<br />Powered by:<br />
  18. 18. Sign up for a<br />By going to<br />Powered by:<br />
  19. 19. Sign into <br />By going to<br />Powered by:<br />
  20. 20. On the homepage, click “ ” <br />..and enter your URL<br />Powered by:<br />
  21. 21. You need to verify that the site is yours via the recommended method..<br />Powered by:<br />
  22. 22. ..or an alternative method<br />Powered by:<br />
  23. 23. Now you will be able to access<br />Powered by:<br />
  24. 24. This presentation was brought to you by:<br /><br />Powered by:<br />