Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Why you should add the<br />Googlebutton<br />to your website<br />Powered by: www.XGenSocialMarketing.com<br />
This will help webmasters discover:<br />What it is<br />Why you should care<br />How can users see it <br />How to put it...
Whatisit?<br />Powered by: www.XGenSocialMarketing.com<br />
When people like content, a webpage or a search result, they can click on the +1 button to share it, just like the        ...
When users like a search result, they click on the           Button<br />**Image from Google website<br />Now people in th...
Where can users find it?<br />**Official Google slide<br />Powered by: www.XGenSocialMarketing.com<br />
Who can see it?<br />**Official Google slide<br />Powered by: www.XGenSocialMarketing.com<br />
Butthe question remains:Whyshouldwebmasterscare?<br />Powered by: www.XGenSocialMarketing.com<br />
= <br />It encourages people to visit your website over your competitors as it has been recommended by many people.<br />P...
which means…<br />**Official Google slide<br />**Official Google slide<br />Powered by: www.XGenSocialMarketing.com<br />
     …websites that have many        clicks will provide Google with an extra incentive to rank them higher for related se...
But it won’t <br />affect paid ads<br />**Official Google slide<br />Powered by: www.XGenSocialMarketing.com<br />
Howcan users see thebutton in their searchresults?<br />
They need a Google Profile…<br />Create a profile by going to<br />https://profiles.google.com/and following the prompts<b...
….And then they need to go to http://www.google.com/experimental<br />and click “Join this experiment”<br />Click here<br ...
Howdoyouputit onyour website?<br />Powered by: www.XGenSocialMarketing.com<br />
Go to http://www.google.com/webmasters/+1/button/<br />Customize the button according to your preference<br />Then copy an...
You should place the         :        <br />Above the screen fold, near the title, and close to sharing links <br />At the...
Howdoyouanalyze theeffects of thebutton?<br />Powered by: www.XGenSocialMarketing.com<br />
Create an account on Webmaster Tools<br />Go to: www.google.com/webmasters/tools/<br />Then login to look at..<br />Powere...
* The Search Impact report helps you see how +1‘s affect your organic search traffic. <br />*The Activity report shows how...
Track other Social buttons in Google Analytics<br />The Social Engagement report: see how site behavior changes for visits...
recommends webmasters:<br />**Official Google slide<br />Powered by: www.XGenSocialMarketing.com<br />
If you want to learn more about social marketing and how to best utilize it to drive large amounts of traffic to your webs...
Visit www.XgenSEO.com for more information<br />Powered by: www.XGenSocialMarketing.com<br />
Upcoming SlideShare
Loading in …5
×

Google +1 Button: What Is It And Why Should You Care?

30,424 views

Published on

Discover everything important you need to know about the Google +1 button right here.

If you want to learn more about how to utilize social marketing to grow your business, visit www.myxgenseo.com

Published in: Technology, Business

Google +1 Button: What Is It And Why Should You Care?

  1. 1. Why you should add the<br />Googlebutton<br />to your website<br />Powered by: www.XGenSocialMarketing.com<br />
  2. 2. This will help webmasters discover:<br />What it is<br />Why you should care<br />How can users see it <br />How to put it on your website<br />How to analyze the effects of the button<br />
  3. 3. Whatisit?<br />Powered by: www.XGenSocialMarketing.com<br />
  4. 4. When people like content, a webpage or a search result, they can click on the +1 button to share it, just like the or buttons<br />“…Your +1′s are public. They can appear in Google search results, on ads, and sites across the web. <br /> - Google<br />Powered by: www.XGenSocialMarketing.com<br />
  5. 5. When users like a search result, they click on the Button<br />**Image from Google website<br />Now people in their network can see that they the search result<br />Powered by: www.XGenSocialMarketing.com<br />
  6. 6. Where can users find it?<br />**Official Google slide<br />Powered by: www.XGenSocialMarketing.com<br />
  7. 7. Who can see it?<br />**Official Google slide<br />Powered by: www.XGenSocialMarketing.com<br />
  8. 8. Butthe question remains:Whyshouldwebmasterscare?<br />Powered by: www.XGenSocialMarketing.com<br />
  9. 9. = <br />It encourages people to visit your website over your competitors as it has been recommended by many people.<br />Powered by: www.XGenSocialMarketing.com<br />
  10. 10. which means…<br />**Official Google slide<br />**Official Google slide<br />Powered by: www.XGenSocialMarketing.com<br />
  11. 11. …websites that have many clicks will provide Google with an extra incentive to rank them higher for related search terms.<br />Powered by: www.XGenSocialMarketing.com<br />
  12. 12. But it won’t <br />affect paid ads<br />**Official Google slide<br />Powered by: www.XGenSocialMarketing.com<br />
  13. 13. Howcan users see thebutton in their searchresults?<br />
  14. 14. They need a Google Profile…<br />Create a profile by going to<br />https://profiles.google.com/and following the prompts<br />**Image from Google website<br />Powered by: www.XGenSocialMarketing.com<br />
  15. 15. ….And then they need to go to http://www.google.com/experimental<br />and click “Join this experiment”<br />Click here<br />**Image from Google website<br />Powered by: www.XGenSocialMarketing.com<br />
  16. 16. Howdoyouputit onyour website?<br />Powered by: www.XGenSocialMarketing.com<br />
  17. 17. Go to http://www.google.com/webmasters/+1/button/<br />Customize the button according to your preference<br />Then copy and paste the code onto your site or blog<br />**Image from Google website<br />Powered by: www.XGenSocialMarketing.com<br />
  18. 18. You should place the : <br />Above the screen fold, near the title, and close to sharing links <br />At the beginning and end of an article or story<br />On crawlable pages on your site. Google may crawl or re-crawl the page, and store the page title and other content when people click it<br />Powered by: www.XGenSocialMarketing.com<br />
  19. 19. Howdoyouanalyze theeffects of thebutton?<br />Powered by: www.XGenSocialMarketing.com<br />
  20. 20. Create an account on Webmaster Tools<br />Go to: www.google.com/webmasters/tools/<br />Then login to look at..<br />Powered by: www.XGenSocialMarketing.com<br />
  21. 21. * The Search Impact report helps you see how +1‘s affect your organic search traffic. <br />*The Activity report shows how many times your pages have been +1’d<br />*The Audience report provides geographic and demographic info about the people who’ve +1’d your pages. <br />Powered by: www.XGenSocialMarketing.com<br />
  22. 22. Track other Social buttons in Google Analytics<br />The Social Engagement report: see how site behavior changes for visits that include social buttons. <br />The Social Actions report: Track the number of social actions i.e. Tweets<br />The Social Pages report: Lets you see which page has the highest social actions<br />Powered by: www.XGenSocialMarketing.com<br />
  23. 23. recommends webmasters:<br />**Official Google slide<br />Powered by: www.XGenSocialMarketing.com<br />
  24. 24. If you want to learn more about social marketing and how to best utilize it to drive large amounts of traffic to your website..<br />Powered by: www.XGenSocialMarketing.com<br />
  25. 25. Visit www.XgenSEO.com for more information<br />Powered by: www.XGenSocialMarketing.com<br />

×