What value is there in your USPs

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A back to basics look at how to set yourself apart from the competition using the 7Ps marketing mix model to define your USP, sdet yourself aaprt from the competition, add value for your customers and ultimately win more work.

Published in: Business, Economy & Finance
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  • HerzebergsHygeine Factors
  • Clean workwear etc adding to the experience
  • Clean workwear etc adding to the experience
  • three established branded chains; Costa , Starbucks and Caffè Neroaccount for 84% of coffee-​focused segment sales (of £1.2bn) with combined revenue of £1.0bn. With 1,175 outlets and £462m annual revenue, Costa Coffee is the new market leader and is now the UK’s favourite coffee shop.Source: Research from Project Café10 UK, Allegra’s annual study of the UK coffee shop market, Dec 2011BETTER coffee according to ColinMcKeand!!!!
  • Bookkeeper v accountantDo they know what goes on – are they interested?Do they do payroll – online filing on your behalf
  • What value is there in your USPs

    1. 1. What VALUE is there in your USPs?<br />And why should your customers care?<br />
    2. 2. What is a Unique Selling Point?<br />The difference that makes the difference!<br />
    3. 3. What is a Unique Selling Point?<br />
    4. 4. Why we should avoid using “Hygiene Factors”<br />Quality; what does this mean?<br />Customer Service; shouldn’t I get this anyway?<br />
    5. 5. What is Value?<br />
    6. 6. How can we identify it?<br />Marketing Mix; 7 Ps<br />Price<br />Place<br />Promotion<br />Physical Evidence<br />People<br />Processes<br />Product<br />
    7. 7. Price<br />Saving money; short & long term<br />Associated value: M&S pricing<br />Reassuringly cheap?<br />
    8. 8. Place<br />Make it easy to buy<br />Associated value: Harrods or Asda?<br />Working from home<br />
    9. 9. Promotion<br />Aspiration values<br />Saving money<br />
    10. 10. Physical Evidence<br />Packaging adding to value<br />Experience of transaction<br />
    11. 11. People<br />Skills and experience<br />Personality<br />
    12. 12. Process<br />Phased deliveries<br />Staggered Invoicing<br />Ease of buying<br />
    13. 13. Product<br />What does it/we do better than anyone else?<br />Does the customer value it?<br />
    14. 14. What have we not got?<br />Eh?<br />Can we flip it?<br />What does that do?<br />
    15. 15. Its just coffee and cakes right?<br />
    16. 16. Just stationery?<br />
    17. 17. Your Accountant?<br />Qualified?<br />Experience in your sector?<br />Extra value services?<br />
    18. 18. You?<br />Use the card<br />Be honest with yourself<br />What’s the value to your customer?<br />
    19. 19.
    20. 20. Connect with us:<br />

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