Hotel online distribution 2014

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Hotel online distribution 2014

  1. 1. The Ultimate Guide Hotel Online Distribution 2014
  2. 2. Confidential & ProprietaryConfidential & Proprietary 2013 witnessed the dominance of OTAs, Social media and the assurgent Meta-search. Will 2014 will be a similar mixed bag?
  3. 3. Confidential & ProprietaryConfidential & Proprietary Here is what we think you should consider before you overhaul your hotel’s Online Distribution Strategy
  4. 4. Confidential & ProprietaryConfidential & Proprietary 7% bookings generated from mobile and tablet devices 20% hike expected in mobile bookingsMOBILE The Action Is Here
  5. 5. Confidential & ProprietaryConfidential & Proprietary Mobileenabled websites and applications to gain popularity among hoteliers. Invest in a mobile app or site Quick Tip
  6. 6. Confidential & ProprietaryConfidential & Proprietary 12% rise in OTA bookings in North America Q3 2013 13% bookings generated by OTAsOTA – Ever Emergent
  7. 7. Confidential & ProprietaryConfidential & Proprietary Include OTAs in your distribution mix to keep the balance Quick Tip
  8. 8. Confidential & ProprietaryConfidential & Proprietary Meta Search- ‘Hybrid’ Digital Marketing 13% Increase in traffic to meta search sites in 2013 60% Travelers who frequent comparison shop
  9. 9. Confidential & ProprietaryConfidential & Proprietary Google Hotel Finder, TripAdvisor Connect and Trivago are becoming driving force in online hotel distribution Utilize Meta search marketing to shift share from the OTAs to the direct bookings Quick Tip
  10. 10. Confidential & ProprietaryConfidential & Proprietary SOCIAL MEDIA It’s here to stay! 21% travelers used Facebook to search for hotel information at least once 14% used Facebook to book a hotel room
  11. 11. Confidential & ProprietaryConfidential & Proprietary Design a social media campaign to promote special packages, festivals and loyalty benefits. Use Social Channels like Facebook, Twitter to highlight key messages important to your hotel. Engage with guests to create social ambassadors. Quick Tip
  12. 12. Confidential & ProprietaryConfidential & Proprietary Travelers frequent comparison shop Travelers find user reviews important 81% 60% Travel Reviews- Electronic Word of Mouth
  13. 13. Confidential & ProprietaryConfidential & Proprietary Monitor reviews across travel sites like TripAdvisor, Yelp, Booking.com, Expedia Invest in an online reputation software for easy monitoring and directly responding to your guests. Quick Tip
  14. 14. YouThank UK Sales Office: eRevMax Ltd. 28 Leman Street London E18ER, United Kingdom Tel: +44 (0) 20 7422 7528 Fax: +44 (0) 44 (0) 20 7265 5100 E-mail: uk@erevmax.com US Sales Office: eRevMax Inc. 37 North Orange Avenue, Suite 500 Orlando, Florida 32801, U.S.A Tel: +1 (321) 251 6559 Fax: +1 (321) 206 8630 E-mail: usa@eevmax.com Visit us at www.erevmax.com Confidential & Proprietary YouThank UK Sales Office: eRevMax Ltd. 28 Leman Street London E18ER, United Kingdom Tel: +44 (0) 20 7422 7528 Fax: +44 (0) 44 (0) 20 7265 5100 E-mail: uk@erevmax.com US Sales Office: eRevMax Inc. 37 North Orange Avenue, Suite 500 Orlando, Florida 32801, U.S.A Tel: +1 (321) 251 6559 Fax: +1 (321) 206 8630 E-mail: usa@eevmax.com Visit us at www.erevmax.com Confidential & Proprietary 14

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