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Introduction to :

9 Basic Social Media Platforms and Apps you should know about..

Full audio available on our website at www.thecommunicationstudio.ca
Communication Designers
Online & Offline Marketing – Word Press – Graphics – Events and More
Increasing your Influence and shortening your social media learning curve
www.thecommunicationstudio.ca
Full audio available on our website at www.thecommunicationstudio.ca
Often now...
You don't find customers anymore
They find you!

C
S
As with any social media platform, your goal is to
build a list of leads and grow your influence once
they find you!
If you do not have these two items as part of
the social media plan for your business
we recommend
creating a strategy
that does this.

Full audio available on our website at www.thecommunicationstudio.ca
Top 9 Platforms/Apps

...To assist with
Getting people to your blog
...Share your amazing content...

You still have to show that you know your business..
These platforms.. are about sharing it!
Benefits of Social Marketing Marketing
Increase exposure
Increase traffic
Provided market place insight
Developed loyal fans
Generated leads
Improved search rankings
Grow business partnerships
Reduced marketing expenses
Improved sales

-Social Media Examiner 2013

Hopefully you will see after this
you don't have to DO
Social media to get the benefits of USING it...

C
If you would not be forgotten as
soon as you are dead, either
write something worth reading
or do things worth writing.
-Benjamin Franklin
http://contentmarketinginstitute.com/
Tons of sites and apps...
But we ain`t going
To get to them
all!
C
S
Users spend an average of 7 hours per month on this platform...
Full audio available on our website at www.thecommunicationstudio.ca
Originally designed for college students,
Facebook was created in 2004 by Mark Zuckerberg while he was enrolled
at Harvard University.

By 2006, however, anyone over the age of 13 with a valid email address
could join Facebook.

Today, Facebook is the world's largest social network, with over a billion
users worldwide.

Facebook gives you extremly targeted marketing options and 65% of your
clients are probably already on Facebook. ( or more)
Facebook Ads
●
●

●
●

The format works
It is a must for a business who wants to reach
certain targets
It reaches exact the people you want to..
Well created ads
will increase your
influence...
Global Membership Graphic_September 2013
LinkedIn's founders are Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly
and Jean-Luc Vaillant. LinkedIn started out in the living room of co-founder Reid
Hoffman in 2002.

The site officially launched on May 5, 2003. At the end of the first month in
operation, LinkedIn had a total of 4,500 members in the network.

The company is publicly held and has a diversified business model with
revenues coming from talent solutions, marketing solutions and premium
subscription products.

Worldwide Membership
LinkedIn operates the world’s largest professional network on the Internet with
more than 238 million members in over 200 countries and territories.

Professionals are signing up to join LinkedIn at a rate of more than two new
members per second.
S
Re-connect
Find past and present colleagues and classmates
quickly. LinkedIn makes staying in touch simple.
Power your career.
Discover inside connections when you're looking for a
job or new business opportunity.
Get answers
Your network is full of industry experts willing to share
advice. Have a question? Just ask.
Build a solid list of leads
( Assist your team to do so)
Turn well targeted lists into strong sales leads.
On LinkedIn you can target your marketing by purchasing ads that will
specifically for your target market.. or you can purchase emails to send to a
specific group..

Example: Engineers in Your Area Code with a
certain degree who have a Leeds Certification..
If you sell rain water systems, this might be a good list for your sales team!
Search Abbotsford,BC Engineers = 28 to review and connect
"At American Express OPEN, we focus on developing relationships with small
business owners to help them grow. With Sponsored Updates, we’re sharing
highly relevant content with the small business owners we want to reach and
deepening valuable relationships." - Scott Roen Vice President Digital, American Express
Raise awareness and shape perception
Drive quality leads
Build relationships with the world's
professionals
-Linkedin
Totally target your listening..
Hashtags help ar r ange
or cate gorize content
1. Microblogging
A quick tweet telling the world what you are doing (140
characters..... or less if you want it to get RT - retweeted)
2. Quick answers
For accidents, local news, political updates, event photos, hook up
with friends at events, hook up with people after events..
3. Finding a job
Yes, I have seen jobs on twitter...
4. Build networks
In your town or on your business block, in your church, in your
neighborhood, on your roads...
Check out www.twitter.com/sboft #surreybc #vancouver
www.twitter.com/scanbc
What can hashtags do for you?
1. Gaining more followers in your targeted area
2. Engaging in conversations at a conference, on
a subject or in your town.
3. Exchanging content around the world with other
professionals in your area of expertise.
4. Listen to local people in your are, newpapers,
arts organizations and see what is concerning
them
5. You can track with Social analytics
Hashta gs and contest ar e among the most
useful and ef fective social media tools
that you can use to drive the right clients
to your company.

Our local theatre gave away tickets to opening night and it got
retweeted at least 100 times
with in their target market to local new potential clients...
6. Events
You should see the action on Twitter in Abbotsford during
a Heat Game!
https://twitter.com/abbotsfordheat
Can't get to a TV when your favorite team is on? Just follow the tweets on Twitter.
Not only will you get regular score updates, but you'll get some fun color commentary
to go along with it.
7. Find out what people really think about the latest movie
Twitter can be a great way to find out if the movie is a bomb or a bust, so you don't
have to waste your money on a real dud.
8. Becoming involved with politics
#bcpoli
Full audio available on our website at www.thecommunicationstudio.ca
Show behind-the-scenes photos of your
business as people love to know how you tick!

How photos of your acutal events such as live
class, conferences or workshop
Samples of your work
You can put prices on things you want to sell
56 Ways to Market Your Business on Pinterest- on Copy Blogger
Stats taken right fr om the Youtube site - Oct 2013
●

●

Viewership -More than 1 billion unique users visit a month
Over 6 billion hours of video are watched each month on
YouTube

●

100 hours of video are uploaded to YouTube every minute

●

70% of YouTube traffic comes from outside the US

●

●

●

YouTube is localized in 56 countries and across 61
languages
According to Nielsen, YouTube reaches more US adults
ages 18-34 than any cable network
People subscribing more than doubled since last year
“ALL WILL BE ASSIMILATED! “
Google-social-media-managementborg
In order to use YouTube, you need to
create
a Google account.
Granted, you can watch videos
without an account,
but you can’t comment on or upload a
video
or set up a personal or business
“channel”
unless you have a Google account ”

●

- Posted by Chris Horton on Fri, Apr 06, 2012 @ 07:00 AM

“Your Google Account is more than just Gmail. Talk, chat, share, schedule,
store, organize, collaborate, discover and create. Use Google products from
Gmail to Google+ to YouTube, view your search history, all with one username
and password, all backed up all the time and easy to find at Google.com.” Google
Starbucks is one band r eall y getting Youtube
right
Shares their coffee culture – shares opinion – promotes
partners

Educates about their business – history..
and is creating a future for their staff and investors.
Full audio available on our website at www.thecommunicationstudio.ca
About Flickr – in their own words...
Flickr - almost certainly the best online photo management
and sharing application in the world - has two main goals:
1. We want to help people make their photos available to the
people who matter to them.
2. We want to enable new ways of organizing photos and
video.
-phone app
Pushes info to Twitter and Facebook
Full audio available on our website at www.thecommunicationstudio.ca
Foursquare by the numbers
(last updated September, 2013)

●

Community: Over 40 million people worldwide

●

Over 4.5 billion check-ins, with millions more every day

●

●

Businesses: Over 1.5 million using the Merchant Platform
(more information at foursquare.com/business)
Employees: Over 160 between headquarters in New York,
an office in San Francisco, and a lovely outpost in London.
Also an app – that is tied to the location based info on Foursquare..
Ideas for Instagram
1)Share to other networks with the goal of getting people to connect
and get to your website.
2)Come up with a planned series of photos over a scheduled period
of time
3) Use Hashtags – check with local news stations, tourism and
government feeds to tap into your local streams. Ie: #vancouver
#surreybc ( for Surrey in British Columbia and #surrey for Surrey in
the UK)
4) Use Instagram's API
5) Go Viral -- Get New Fans
6) Mundane Doesn't Mean Boring – sometimes a picture of your
sushi can make a fan feel close...
7) Pick a name that will be easy to use and find and makes sense to
your fans
8) Add words to your pictures for more emotion - there are easy
image apps to help you out on your phone.
9) Promote other brands you are connect to or in your location. Join
ventures make life better.
10) Have fun
The Benefits of Google Plus for Business
Momentum of Google+ is significant...
●

●
●
●
●
●

●

links and referrals will be weighted based on who they
come from instead of where they’re posted.
Authorship gives you credibility and power.
Search Engine Recognition
correlates to stronger search engine recognition
Enhances S.E.O efforts
Define your connections and how you contact them
through “circles”
You can host:
Google Hangouts

Full audio available on our website at www.thecommunicationstudio.ca
If you are in business your goal is to build a list and create
leads to build sales.

Pick a provider that :
●
●

●
●
●
●

Knows how to deliver mail
Doesn't take an expert to get started, but has tools
for an expert to help you really get results!
Lets you use your own email client or theirs
Shows you if your email campaigns are getting opened
Has options that will grow with your business
Plugs in to Hootsuite so your social media manager can
watch results in real time
Full audio available on our website at www.thecommunicationstudio.ca
Social is taking out the B2B and B2C
making it people to people...
That makes social media.. about you!
New! Introduction to-hands-on-social-media- by anyssa in surrey, bc
New! Introduction to-hands-on-social-media- by anyssa in surrey, bc

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New! Introduction to-hands-on-social-media- by anyssa in surrey, bc

  • 1. Introduction to : 9 Basic Social Media Platforms and Apps you should know about.. Full audio available on our website at www.thecommunicationstudio.ca
  • 2. Communication Designers Online & Offline Marketing – Word Press – Graphics – Events and More Increasing your Influence and shortening your social media learning curve www.thecommunicationstudio.ca
  • 3. Full audio available on our website at www.thecommunicationstudio.ca
  • 4.
  • 5.
  • 6. Often now... You don't find customers anymore They find you! C S
  • 7. As with any social media platform, your goal is to build a list of leads and grow your influence once they find you! If you do not have these two items as part of the social media plan for your business we recommend creating a strategy that does this. Full audio available on our website at www.thecommunicationstudio.ca
  • 8. Top 9 Platforms/Apps ...To assist with Getting people to your blog ...Share your amazing content... You still have to show that you know your business.. These platforms.. are about sharing it!
  • 9.
  • 10. Benefits of Social Marketing Marketing Increase exposure Increase traffic Provided market place insight Developed loyal fans Generated leads Improved search rankings Grow business partnerships Reduced marketing expenses Improved sales -Social Media Examiner 2013 Hopefully you will see after this you don't have to DO Social media to get the benefits of USING it... C
  • 11. If you would not be forgotten as soon as you are dead, either write something worth reading or do things worth writing. -Benjamin Franklin
  • 13. Tons of sites and apps... But we ain`t going To get to them all!
  • 14. C S Users spend an average of 7 hours per month on this platform...
  • 15. Full audio available on our website at www.thecommunicationstudio.ca
  • 16. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. By 2006, however, anyone over the age of 13 with a valid email address could join Facebook. Today, Facebook is the world's largest social network, with over a billion users worldwide. Facebook gives you extremly targeted marketing options and 65% of your clients are probably already on Facebook. ( or more)
  • 17.
  • 18.
  • 19. Facebook Ads ● ● ● ● The format works It is a must for a business who wants to reach certain targets It reaches exact the people you want to.. Well created ads will increase your influence...
  • 20.
  • 22. LinkedIn's founders are Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant. LinkedIn started out in the living room of co-founder Reid Hoffman in 2002. The site officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network. The company is publicly held and has a diversified business model with revenues coming from talent solutions, marketing solutions and premium subscription products. Worldwide Membership LinkedIn operates the world’s largest professional network on the Internet with more than 238 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
  • 23.
  • 24. S Re-connect Find past and present colleagues and classmates quickly. LinkedIn makes staying in touch simple. Power your career. Discover inside connections when you're looking for a job or new business opportunity. Get answers Your network is full of industry experts willing to share advice. Have a question? Just ask. Build a solid list of leads ( Assist your team to do so) Turn well targeted lists into strong sales leads.
  • 25.
  • 26. On LinkedIn you can target your marketing by purchasing ads that will specifically for your target market.. or you can purchase emails to send to a specific group.. Example: Engineers in Your Area Code with a certain degree who have a Leeds Certification.. If you sell rain water systems, this might be a good list for your sales team!
  • 27. Search Abbotsford,BC Engineers = 28 to review and connect
  • 28.
  • 29.
  • 30. "At American Express OPEN, we focus on developing relationships with small business owners to help them grow. With Sponsored Updates, we’re sharing highly relevant content with the small business owners we want to reach and deepening valuable relationships." - Scott Roen Vice President Digital, American Express
  • 31. Raise awareness and shape perception Drive quality leads Build relationships with the world's professionals -Linkedin
  • 32.
  • 33. Totally target your listening..
  • 34. Hashtags help ar r ange or cate gorize content
  • 35. 1. Microblogging A quick tweet telling the world what you are doing (140 characters..... or less if you want it to get RT - retweeted) 2. Quick answers For accidents, local news, political updates, event photos, hook up with friends at events, hook up with people after events.. 3. Finding a job Yes, I have seen jobs on twitter... 4. Build networks In your town or on your business block, in your church, in your neighborhood, on your roads... Check out www.twitter.com/sboft #surreybc #vancouver www.twitter.com/scanbc
  • 36.
  • 37. What can hashtags do for you? 1. Gaining more followers in your targeted area 2. Engaging in conversations at a conference, on a subject or in your town. 3. Exchanging content around the world with other professionals in your area of expertise. 4. Listen to local people in your are, newpapers, arts organizations and see what is concerning them 5. You can track with Social analytics
  • 38. Hashta gs and contest ar e among the most useful and ef fective social media tools that you can use to drive the right clients to your company. Our local theatre gave away tickets to opening night and it got retweeted at least 100 times with in their target market to local new potential clients...
  • 39.
  • 40. 6. Events You should see the action on Twitter in Abbotsford during a Heat Game! https://twitter.com/abbotsfordheat Can't get to a TV when your favorite team is on? Just follow the tweets on Twitter. Not only will you get regular score updates, but you'll get some fun color commentary to go along with it. 7. Find out what people really think about the latest movie Twitter can be a great way to find out if the movie is a bomb or a bust, so you don't have to waste your money on a real dud. 8. Becoming involved with politics #bcpoli
  • 41.
  • 42.
  • 43.
  • 44. Full audio available on our website at www.thecommunicationstudio.ca
  • 45. Show behind-the-scenes photos of your business as people love to know how you tick! How photos of your acutal events such as live class, conferences or workshop Samples of your work You can put prices on things you want to sell 56 Ways to Market Your Business on Pinterest- on Copy Blogger
  • 46.
  • 47. Stats taken right fr om the Youtube site - Oct 2013 ● ● Viewership -More than 1 billion unique users visit a month Over 6 billion hours of video are watched each month on YouTube ● 100 hours of video are uploaded to YouTube every minute ● 70% of YouTube traffic comes from outside the US ● ● ● YouTube is localized in 56 countries and across 61 languages According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network People subscribing more than doubled since last year
  • 48. “ALL WILL BE ASSIMILATED! “ Google-social-media-managementborg In order to use YouTube, you need to create a Google account. Granted, you can watch videos without an account, but you can’t comment on or upload a video or set up a personal or business “channel” unless you have a Google account ” ● - Posted by Chris Horton on Fri, Apr 06, 2012 @ 07:00 AM “Your Google Account is more than just Gmail. Talk, chat, share, schedule, store, organize, collaborate, discover and create. Use Google products from Gmail to Google+ to YouTube, view your search history, all with one username and password, all backed up all the time and easy to find at Google.com.” Google
  • 49.
  • 50. Starbucks is one band r eall y getting Youtube right Shares their coffee culture – shares opinion – promotes partners Educates about their business – history.. and is creating a future for their staff and investors.
  • 51.
  • 52. Full audio available on our website at www.thecommunicationstudio.ca
  • 53.
  • 54. About Flickr – in their own words... Flickr - almost certainly the best online photo management and sharing application in the world - has two main goals: 1. We want to help people make their photos available to the people who matter to them. 2. We want to enable new ways of organizing photos and video.
  • 55.
  • 56.
  • 57. -phone app Pushes info to Twitter and Facebook
  • 58.
  • 59.
  • 60. Full audio available on our website at www.thecommunicationstudio.ca
  • 61. Foursquare by the numbers (last updated September, 2013) ● Community: Over 40 million people worldwide ● Over 4.5 billion check-ins, with millions more every day ● ● Businesses: Over 1.5 million using the Merchant Platform (more information at foursquare.com/business) Employees: Over 160 between headquarters in New York, an office in San Francisco, and a lovely outpost in London.
  • 62. Also an app – that is tied to the location based info on Foursquare..
  • 63.
  • 64. Ideas for Instagram 1)Share to other networks with the goal of getting people to connect and get to your website. 2)Come up with a planned series of photos over a scheduled period of time 3) Use Hashtags – check with local news stations, tourism and government feeds to tap into your local streams. Ie: #vancouver #surreybc ( for Surrey in British Columbia and #surrey for Surrey in the UK) 4) Use Instagram's API 5) Go Viral -- Get New Fans
  • 65.
  • 66. 6) Mundane Doesn't Mean Boring – sometimes a picture of your sushi can make a fan feel close... 7) Pick a name that will be easy to use and find and makes sense to your fans 8) Add words to your pictures for more emotion - there are easy image apps to help you out on your phone. 9) Promote other brands you are connect to or in your location. Join ventures make life better. 10) Have fun
  • 67.
  • 68. The Benefits of Google Plus for Business Momentum of Google+ is significant... ● ● ● ● ● ● ● links and referrals will be weighted based on who they come from instead of where they’re posted. Authorship gives you credibility and power. Search Engine Recognition correlates to stronger search engine recognition Enhances S.E.O efforts Define your connections and how you contact them through “circles” You can host: Google Hangouts Full audio available on our website at www.thecommunicationstudio.ca
  • 69.
  • 70.
  • 71.
  • 72. If you are in business your goal is to build a list and create leads to build sales. Pick a provider that : ● ● ● ● ● ● Knows how to deliver mail Doesn't take an expert to get started, but has tools for an expert to help you really get results! Lets you use your own email client or theirs Shows you if your email campaigns are getting opened Has options that will grow with your business Plugs in to Hootsuite so your social media manager can watch results in real time
  • 73.
  • 74. Full audio available on our website at www.thecommunicationstudio.ca
  • 75. Social is taking out the B2B and B2C making it people to people... That makes social media.. about you!